A data profile of the people who buy, follow and care about Cycling in United Kingdom — modelled from more than twelve digital signal sources. Cycling has an estimated audience of 7,460,579 people in United Kingdom.
The average Cycling fan in United Kingdom is 43.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Toolstation, Rory McIlroy, Tour de France, with strongest over-indexing on Toolstation (1.55× the country average).
Demographically, the Cycling audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cycling fan in United Kingdom is more male, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Toolstation.
The key figures that characterise the Cycling profile in United Kingdom.
44.7% are female, 55.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 43.3 |
| Estimated audience size | 7,460,579 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Cycling audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.8% |
| Italy | 5.7% |
Where the Cycling audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5.5M | 1.62× | |
| 02 | Yorkshire and the Humber | ~900K | 1.42× | |
| 03 | West Midlands | ~400K | 1.23× | |
| 04 | North East | ~300K | 1.11× | |
| 05 | South East | ~1M | 1.02× | |
| 06 | South West | ~600K | 0.94× | |
| 07 | East Midlands | ~500K | 0.87× | |
| 08 | Wales | ~400K | 0.85× | |
| 09 | East of England | ~600K | 0.81× | |
| 10 | Scotland | ~500K | 0.80× | |
| 11 | Northern Ireland | ~200K | 0.78× | |
| 12 | North West | ~500K | 0.63× |
The strongest cross-interests of the Cycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Giro d'Italia | Sports | 3.67× | ||
| 02 | Tour de France | Sports | 2.69× | ||
| 03 | Racing bicycle | Sports | 2.67× | ||
| 04 | Rory McIlroy | Sports | 2.28× | ||
| 05 | Motorcycle accessories | Cars & Mobility | 2.04× | ||
| 06 | Mountain biking | Sports | 1.98× | ||
| 07 | Bicycle touring | Sports | 1.98× | ||
| 08 | Max Verstappen | Sports | 1.90× | ||
| 09 | Cycle sport | Sports | 1.85× | ||
| 10 | Mountain bike | Sports | 1.83× | ||
| 11 | Sustainable transport | Cars & Mobility | 1.80× | ||
| 12 | Mountain Warehouse | Fashion & Accessoires | 1.69× | ||
| 13 | rugby | Sports | 1.68× | ||
| 14 | Motorcycling | Cars & Mobility | 1.67× | ||
| 15 | Crystal Palace F.C. | Sports | 1.65× | ||
| 16 | Motorcycle racing | Cars & Mobility | 1.63× | ||
| 17 | Gift shop | Home & Garden | 1.58× | ||
| 18 | Toolstation | Home & Garden | 1.55× | ||
| 19 | Extreme sport | Sports | 1.52× | ||
| 20 | Boating | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.09× | |
| Sports Activity | POWER | 1.09× | |
| Family Orientation | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Spirituality | BALANCE | 0.75× | |
| Extroversion | THRILL | 0.75× |
Cycling has an estimated audience of 7,460,579 people in United Kingdom, concentrated in England and South East.
44.7% of Cycling fans are female, 55.3% are male, with an average age of 43.3 years.
Cycling fans show strongest brand affinity for Toolstation (1.55×), Rory McIlroy (2.28×), and Tour de France (2.69×) over the country average.
Cycling fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Cycling itself, the audience over-indexes on Rory McIlroy (2.28×), Tour de France (2.69×), Mountain Warehouse (1.69×), and Gift shop (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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