A data profile of the people who buy, follow and care about Sustainable transport in United Kingdom — modelled from more than twelve digital signal sources. Sustainable transport has an estimated audience of 3,239,877 people in United Kingdom.
The average Sustainable transport fan in United Kingdom is 46.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Organic farming, Cars (film), Mountain bike, with strongest over-indexing on Organic farming (2.79× the country average).
Demographically, the Sustainable transport audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Sustainability, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sustainable transport fan in United Kingdom is more male, around 46.0 years old, with strong Sustainability tendencies and a notable affinity for Organic farming.
The key figures that characterise the Sustainable transport profile in United Kingdom.
37.9% are female, 62.1% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 46.0 |
| Estimated audience size | 3,239,877 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Sustainable transport audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.7% |
| Italy | 9.7% |
| United Kingdom | 6.5% |
Where the Sustainable transport audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.10× | |
| 02 | West Midlands | ~200K | 1.10× | |
| 03 | East of England | ~300K | 1.09× | |
| 04 | Yorkshire and the Humber | ~300K | 1.03× | |
| 05 | South East | ~400K | 1.01× | |
| 06 | East Midlands | ~200K | 1.01× | |
| 07 | Wales | ~200K | 1.01× | |
| 08 | Northern Ireland | ~100K | 0.99× | |
| 09 | Scotland | ~300K | 0.98× | |
| 10 | North East | ~100K | 0.98× | |
| 11 | South West | ~300K | 0.96× | |
| 12 | North West | ~300K | 0.91× |
The strongest cross-interests of the Sustainable transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cross-country cycling | Sports | 4.49× | ||
| 02 | Racing bicycle | Sports | 4.22× | ||
| 03 | Cycle sport | Sports | 3.46× | ||
| 04 | Mountain bike | Sports | 3.43× | ||
| 05 | The Bahamas | Travel & Leisure | 3.19× | ||
| 06 | Landfill | Home & Garden | 3.11× | ||
| 07 | Motorcycle club | Cars & Mobility | 2.92× | ||
| 08 | Bicycle touring | Sports | 2.89× | ||
| 09 | Organic farming | Food & Beverages | 2.79× | ||
| 10 | Sustainable living | Home & Garden | 2.79× | ||
| 11 | Sustainable products | Politics & Society | 2.74× | ||
| 12 | Mountain biking | Sports | 2.54× | ||
| 13 | Cars (film) | Movies & TV | 2.40× | ||
| 14 | Motorcycling | Cars & Mobility | 2.35× | ||
| 15 | Extreme sport | Sports | 2.12× | ||
| 16 | Outdoor enthusiast | Sports | 1.84× | ||
| 17 | Recycling | Home & Garden | 1.82× | ||
| 18 | Sustainability | Politics & Society | 1.72× | ||
| 19 | Sports equipment | Sports | 1.72× | ||
| 20 | Agriculture | Business & Career | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.59× | |
| Risk Appetite | THRILL | 1.30× | |
| Sports Activity | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.81× | |
| Need for Security | CONSERVATISM | 0.84× |
Sustainable transport has an estimated audience of 3,239,877 people in United Kingdom, concentrated in England and South East.
37.9% of Sustainable transport fans are female, 62.1% are male, with an average age of 46.0 years.
Sustainable transport fans show strongest brand affinity for Organic farming (2.79×), Cars (film) (2.4×), and Mountain bike (3.43×) over the country average.
Sustainable transport fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sustainable transport itself, the audience over-indexes on Cars (film) (2.4×), Mountain bike (3.43×), Racing bicycle (4.22×), and Sustainable living (2.79×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sustainable transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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