Rascasse Audience Intelligence

Freeride Audience in Germany

A data profile of the people who buy, follow and care about Freeride in Germany — modelled from more than twelve digital signal sources. Freeride has an estimated audience of 970,090 people in Germany.

#3222among Topic in Germany#537in Sports

The average Freeride fan in Germany is 36.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Bicycle wheel, Evangeline Lilly, Amy Adams, with strongest over-indexing on Bicycle wheel (21.08× the country average).

Demographically, the Freeride audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Freeride fan in Germany is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Bicycle wheel.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freeride profile in Germany.

Audience size
970K
in Germany
Gender
24.4%♀
75.6% male
Age
36.3
average years
Country rank
#6715
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freeride fans

24.4% are female, 75.6% are male, average age 36.3.

Fig. 02

Gender split

24.4%
Female
75.6%
Male
Demographic split for Freeride audience in Germany
MetricValue
Female24.4%
Male75.6%
Average age36.3
Estimated audience size970,090
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Freeride audience in Germany
Age bracketShare%
16-1927%
20-2919%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Freeride audience comes from Germany.

Worldwide audience distribution share by country for Freeride
CountryShare
United States17.6%
Germany14.0%
Italy9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freeride audience in Germany is strongest.

Fig. 05

Top regions by affinity

Freeride fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.69×
02Baden-Württemberg~200K1.54×
03Sachsen~60K1.19×
04Hessen~80K1.11×
05Thüringen~30K1.07×
06Bremen~8K1.00×
07Saarland~10K0.98×
08Nordrhein-Westfalen~200K0.96×
09Rheinland-Pfalz~50K0.94×
10Brandenburg~30K0.94×
11Sachsen-Anhalt~20K0.89×
12Berlin~40K0.88×
13Hamburg~20K0.87×
14Mecklenburg-Vorpommern~20K0.85×
15Niedersachsen~80K0.84×
16Schleswig-Holstein~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Freeride, Germany
0.83×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freeride audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freeride audience
#·InterestCategoryAffinity×
01Bicycle wheelCars & Mobility21.08×
02Evangeline LillyMovies & TV20.00×
03Amy AdamsMovies & TV20.00×
04Hang glidingSports20.00×
05Freeride World TourSports19.85×
06Sister ActMovies & TV18.50×
07Falling SkiesMovies & TV15.46×
08AirBalticTravel & Leisure14.12×
09Vuelta a EspañaSports13.73×
10Bicycle helmetCars & Mobility11.76×
11SRAM CorporationCars & Mobility9.09×
12BoulderingSports8.59×
13FIS Alpine Ski World CupSports8.49×
14Cyclo-crossSports8.03×
15MountaineeringSports5.19×
16Extreme sportSports4.51×
17Tour de FranceSports4.31×
18OutdoorsTravel & Leisure3.95×
19Alpine skiingSports3.65×
20RyanairTravel & Leisure2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freeride audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freeride audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.55×
Sports ActivityPOWER1.66×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freeride audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Family OrientationCONSERVATISM0.82×
IndulgenceJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Freeride have in Germany?

Freeride has an estimated audience of 970,090 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Freeride fans?

24.4% of Freeride fans are female, 75.6% are male, with an average age of 36.3 years.

03

Which brands do Freeride fans like most?

Freeride fans show strongest brand affinity for Bicycle wheel (21.08×), Evangeline Lilly (20×), and Amy Adams (20×) over the country average.

04

Where do Freeride fans live in Germany?

Freeride fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Freeride fans also like?

Beyond Freeride itself, the audience over-indexes on Evangeline Lilly (20×), Amy Adams (20×), Vuelta a España (13.73×), and Bicycle helmet (11.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Freeride audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Freeride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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