Freeride Audience in Germany
Freeride has an estimated audience of 970,090 people in Germany. 24.4% are female, 75.6% are male, average age 36.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Mountain biking, Bicycle wheel, FIS Alpine Ski World Cup, Alpine skiing, Bicycle helmet.
The average Freeride fan in Germany is 36.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Mountain biking, Bicycle wheel, FIS Alpine Ski World Cup, with strongest over-indexing on Mountain biking (12.04× the country average). Demographically, the Freeride audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Video game
Demographics of Freeride fans
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 36.3 |
| Estimated audience size | 970,090 |
Audience persona
The typical Freeride fan in Germany is more male, around 36.3 years old, with strong Sports Activity tendencies and a notable affinity for Mountain biking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 245,242 | 1.57× |
| Nordrhein-Westfalen | 216,514 | 1.02× |
| Baden-Württemberg | 190,651 | 1.44× |
| Hessen | 85,839 | 1.16× |
| Niedersachsen | 78,666 | 0.83× |
| Sachsen | 61,108 | 1.28× |
| Rheinland-Pfalz | 42,404 | 0.87× |
| Berlin | 40,865 | 0.94× |
| Brandenburg | 28,571 | 0.95× |
| Thüringen | 26,781 | 1.08× |
| Schleswig-Holstein | 26,071 | 0.75× |
| Sachsen-Anhalt | 18,688 | 0.74× |
| Hamburg | 18,506 | 0.84× |
| Mecklenburg-Vorpommern | 11,694 | 0.63× |
| Saarland | 10,278 | 0.86× |
| Bremen | 8,431 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mountain biking | 12.04× | Sports |
| Bicycle wheel | 15.32× | Cars & Mobility |
| FIS Alpine Ski World Cup | 13.52× | Sports |
| Alpine skiing | 5.29× | Sports |
| Bicycle helmet | 12.32× | Cars & Mobility |
| Amy Adams | 20× | Movies & TV |
| SRAM Corporation | 9.05× | Cars & Mobility |
| Sister Act | 20× | Movies & TV |
| Vuelta a España | 10.38× | Sports |
| Tour de France | 6.7× | Sports |
| Outdoors | 4.71× | Travel & Leisure |
| Freeride World Tour | 26.49× | Sports |
| Ski mountaineering | 5.5× | Sports |
| Ryanair | 2.66× | Travel & Leisure |
| Hang gliding | 20× | Sports |
| Do it yourself (DIY) | 2.13× | Home & Garden |
| Mountaineering | 5.99× | Sports |
| Allgäu | 5.43× | Travel & Leisure |
| Slalom skiing | 20.67× | Sports |
| Camping | 2.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.17 |
| Sustainability | BALANCE | 1.72 |
| Risk Appetite | THRILL | 1.63 |
| Need for Security | CONSERVATISM | 1.38 |
| DIY Mentality | THRILL | 1.37 |
| Design Affinity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Germany | 14.0% |
| Italy | 9.8% |
See Freeride audiences in other countries
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- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Freeride have in Germany?
Freeride has an estimated audience of 970,090 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Freeride fans?
24.4% of Freeride fans are female, 75.6% are male, with an average age of 36.3 years.
Which brands do Freeride fans like most?
Freeride fans show strongest brand affinity for Mountain biking (12.04×), Bicycle wheel (15.32×), and FIS Alpine Ski World Cup (13.52×) over the country average.
Where do Freeride fans live in Germany?
Freeride fans in Germany are most concentrated in Bayern (reach 245,242), Nordrhein-Westfalen (reach 216,514), and Baden-Württemberg (reach 190,651). These three regions account for the largest share of the active audience.
What other brands do Freeride fans also like?
Beyond Freeride itself, the audience over-indexes on Bicycle wheel (15.32×), FIS Alpine Ski World Cup (13.52×), Alpine skiing (5.29×), and Bicycle helmet (12.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Freeride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.