AirBaltic Audience in Germany
AirBaltic has an estimated audience of 261,269 people in Germany. 50.7% are female, 49.3% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: EDreams, Vueling, S7 Airlines, Eurowings, Vaude.
The average AirBaltic fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include EDreams, Vueling, S7 Airlines, with strongest over-indexing on EDreams (40.86× the country average). Demographically, the AirBaltic audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of AirBaltic fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 41.9 |
| Estimated audience size | 261,269 |
Audience persona
The typical AirBaltic fan in Germany is balanced, around 41.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for EDreams.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,121 | 1.08× |
| Bayern | 105,156 | 1.38× |
| Baden-Württemberg | 51,091 | 0.79× |
| Niedersachsen | 42,336 | 0.92× |
| Hessen | 41,198 | 1.14× |
| Berlin | 39,233 | 1.85× |
| Schleswig-Holstein | 21,234 | 1.25× |
| Hamburg | 20,058 | 1.87× |
| Rheinland-Pfalz | 16,358 | 0.69× |
| Sachsen | 15,993 | 0.69× |
| Brandenburg | 14,871 | 1.01× |
| Mecklenburg-Vorpommern | 6,470 | 0.71× |
| Thüringen | 6,266 | 0.52× |
| Sachsen-Anhalt | 5,573 | 0.45× |
| Bremen | 5,349 | 1.32× |
| Saarland | 2,321 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EDreams | 40.86× | Travel & Leisure |
| Vueling | 19.18× | Travel & Leisure |
| S7 Airlines | 109.6× | Travel & Leisure |
| Eurowings | 4.52× | Travel & Leisure |
| Vaude | 14.24× | Fashion & Accessoires |
| Riga | 47.72× | Travel & Leisure |
| Freeride | 14.12× | Sports |
| Tandem skydiving | 40.81× | Sports |
| Motel One | 14.37× | Travel & Leisure |
| Opodo | 7.5× | Travel & Leisure |
| Burial (musician) | 30.84× | Music & Radio |
| Habitat | 9.2× | Shopping |
| Remembrance Day | 33.92× | Politics & Society |
| Fabric (club) | 4.5× | Music & Radio |
| Bob Ross | 11.05× | Movies & TV |
| Web conferencing | 5.02× | Technology & Electronics |
| ONLINE ENGLISH | 9.42× | Business & Career |
| Secret (deodorant brand) | 22.12× | Beauty & Wellness |
| Sebastian (French musician) | 19.29× | Music & Radio |
| Exploring (Learning for Life) | 30.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.46 |
| Travelling | THRILL | 1.43 |
| Indulgence | JOY | 1.38 |
| Sports Activity | POWER | 1.31 |
| Convenience Orientation | PREMIUM | 1.25 |
| Quality Awareness | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Finland | 18.0% |
| Germany | 11.2% |
| Latvia | 6.4% |
See AirBaltic audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does AirBaltic have in Germany?
AirBaltic has an estimated audience of 261,269 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of AirBaltic fans?
50.7% of AirBaltic fans are female, 49.3% are male, with an average age of 41.9 years.
Which brands do AirBaltic fans like most?
AirBaltic fans show strongest brand affinity for EDreams (40.86×), Vueling (19.18×), and S7 Airlines (109.6×) over the country average.
Where do AirBaltic fans live in Germany?
AirBaltic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,121), Bayern (reach 105,156), and Baden-Württemberg (reach 51,091). These three regions account for the largest share of the active audience.
What other brands do AirBaltic fans also like?
Beyond AirBaltic itself, the audience over-indexes on Vueling (19.18×), S7 Airlines (109.6×), Eurowings (4.52×), and Vaude (14.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AirBaltic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.