Freeride Audience in United States

Freeride logo

Freeride has an estimated audience of 1,217,195 people in United States. 22.2% are female, 77.8% are male, average age 36.3. Top regions: California, Florida, Michigan. Top brand affinities: Gumbal, Pro-Ject, Home construction, Product design, Urban Outfitters.

The average Freeride fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Michigan. Top brand affinities include Gumbal, Pro-Ject, Home construction, with strongest over-indexing on Gumbal (47.81× the country average). Demographically, the Freeride audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Video game

Demographics of Freeride fans

Demographic split for Freeride audience in United States
MetricValue
Female22.2%
Male77.8%
Average age36.3
Estimated audience size1,217,195

Audience persona

The typical Freeride fan in United States is more male, around 36.3 years old, with strong Sports Activity tendencies and a notable affinity for Gumbal.

Top regions in United States

Top regions ranked by reach for Freeride in United States
RegionReachAffinity
California130,7140.98×
Florida91,0141.1×
Michigan77,4542.43×
Texas63,2440.6×
New York54,3740.8×
Pennsylvania44,6371.09×
Colorado41,6492.17×
Washington29,9481.23×
Arizona27,6271.11×
North Carolina24,1490.66×
Virginia23,9560.81×
Illinois23,5980.58×
Massachusetts22,5650.94×
New Jersey21,5600.7×
Georgia21,4210.57×
Utah19,2671.77×
Ohio18,9250.5×
Tennessee14,9950.61×
Oregon13,9741×
Minnesota13,0690.75×
Maryland12,9670.62×
South Carolina11,7720.64×
Indiana11,7390.53×
Connecticut11,4490.94×
Wisconsin11,3790.62×
Kentucky10,5810.69×
Missouri9,4720.48×
Nevada7,8990.67×
Oklahoma7,5180.56×
Louisiana7,3770.47×
Alaska6,8972.65×
Idaho6,8781.13×
New Hampshire6,2381.3×
Mississippi6,2220.62×
Alabama6,1550.36×
Montana5,7131.69×
Kansas5,6710.59×
Arkansas5,5280.55×
Iowa5,3830.54×
West Virginia5,1370.91×
Maine5,1061.17×
Hawaii4,5310.87×
South Dakota4,4111.57×
North Dakota4,2951.72×
Vermont4,2511.99×
New Mexico4,2410.69×
Wyoming4,1552.3×
Nebraska4,1450.68×
Rhode Island4,0871.05×
Delaware3,6601.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freeride audience
BrandAffinityCategory
Gumbal47.81×Cars & Mobility
Pro-Ject8.09×Music & Radio
Home construction2.77×Home & Garden
Product design2.78×Business & Career
Urban Outfitters2.63×Shopping
Natural rubber2.52×Cars & Mobility
N1 road (South Africa)4.46×Travel & Leisure
Alaska1.84×Travel & Leisure
UK garage5.38×Music & Radio
Sailor4.58×Travel & Leisure
JDSU2.8×Business & Career
Bruklinas14.71×Travel & Leisure
Yona34.6×Literature
Nebraska Cornhuskers football2.88×Sports
Bank account1.88×Business & Career
Stamp collecting3.48×Home & Garden
Irrigation sprinkler6.95×Home & Garden
Acoustic music3.16×Music & Radio
Portia de Rossi5.13×Movies & TV
Hypertext3.76×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freeride audience
TraitClusterScore
Sports ActivityPOWER3.1
SustainabilityBALANCE3.01
Luxury OrientationPREMIUM1.9
Early Adopter MentalityPOWER1.77
Risk AppetiteTHRILL1.71
Need for SecurityCONSERVATISM1.4

Worldwide distribution

Worldwide audience distribution share by country for Freeride
CountryShare
United States17.6%
Germany14.0%
Italy9.8%

See Freeride audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Freeride have in United States?

Freeride has an estimated audience of 1,217,195 people in United States, concentrated in California and Florida.

What is the gender split and age of Freeride fans?

22.2% of Freeride fans are female, 77.8% are male, with an average age of 36.3 years.

Which brands do Freeride fans like most?

Freeride fans show strongest brand affinity for Gumbal (47.81×), Pro-Ject (8.09×), and Home construction (2.77×) over the country average.

Where do Freeride fans live in United States?

Freeride fans in United States are most concentrated in California (reach 130,714), Florida (reach 91,014), and Michigan (reach 77,454). These three regions account for the largest share of the active audience.

What other brands do Freeride fans also like?

Beyond Freeride itself, the audience over-indexes on Pro-Ject (8.09×), Home construction (2.77×), Product design (2.78×), and Urban Outfitters (2.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freeride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.