A data profile of the people who buy, follow and care about Johan Cruijff ArenA in Netherlands — modelled from more than twelve digital signal sources. Johan Cruijff ArenA has an estimated audience of 1,732,784 people in Netherlands.
The average Johan Cruijff ArenA fan in Netherlands is 38.2 years old, more male, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Eredivisie, Go Ahead Eagles, Toto (band), with strongest over-indexing on Eredivisie (10.87× the country average).
Demographically, the Johan Cruijff ArenA audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Johan Cruijff ArenA fan in Netherlands is more male, around 38.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Eredivisie.
The key figures that characterise the Johan Cruijff ArenA profile in Netherlands.
33.5% are female, 66.5% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 38.2 |
| Estimated audience size | 1,732,784 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Johan Cruijff ArenA audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 76.5% |
| Germany | 5.8% |
| Belgium | 5.3% |
Where the Johan Cruijff ArenA audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 2.03× | |
| 02 | Flevoland | ~60K | 1.30× | |
| 03 | Gelderland | ~200K | 1.04× | |
| 04 | Zuid-Holland | ~400K | 0.94× | |
| 05 | North Brabant | ~200K | 0.88× | |
| 06 | Overijssel | ~100K | 0.85× | |
| 07 | Drenthe | ~40K | 0.84× | |
| 08 | Friesland | ~60K | 0.83× | |
| 09 | Limburg | ~90K | 0.73× | |
| 10 | Groningen | ~40K | 0.63× |
The strongest cross-interests of the Johan Cruijff ArenA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eredivisie | Sports | 10.87× | ||
| 02 | RKC Waalwijk | Sports | 10.87× | ||
| 03 | MVV Maastricht | Sports | 10.87× | ||
| 04 | England national football team | Sports | 7.19× | ||
| 05 | Go Ahead Eagles | Sports | 6.50× | ||
| 06 | SC Cambuur | Sports | 6.50× | ||
| 07 | FC Volendam | Sports | 6.50× | ||
| 08 | De Graafschap | Sports | 6.50× | ||
| 09 | Unibet | Games | 4.86× | ||
| 10 | Toto (band) | Music & Radio | 3.58× | ||
| 11 | Radio Veronica | Music & Radio | 3.55× | ||
| 12 | Red Bull Racing | Sports | 3.18× | ||
| 13 | Voetbal International | Sports | 2.85× | ||
| 14 | Voetbalprimeur | Sports | 2.63× | ||
| 15 | voetbalzone | Sports | 2.53× | ||
| 16 | FIFA World Cup | Sports | 2.21× | ||
| 17 | Bol.com | Shopping | 2.07× | ||
| 18 | Festival | Music & Radio | 2.03× | ||
| 19 | Max Verstappen | Sports | 1.93× | ||
| 20 | Albert Heijn | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.32× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.59× | |
| Tradition | CONSERVATISM | 0.64× | |
| Design Affinity | PREMIUM | 0.66× |
Johan Cruijff ArenA has an estimated audience of 1,732,784 people in Netherlands, concentrated in North Holland and Zuid-Holland.
33.5% of Johan Cruijff ArenA fans are female, 66.5% are male, with an average age of 38.2 years.
Johan Cruijff ArenA fans show strongest brand affinity for Eredivisie (10.87×), Go Ahead Eagles (6.5×), and Toto (band) (3.58×) over the country average.
Johan Cruijff ArenA fans in Netherlands are most concentrated in North Holland (reach ~600K), Zuid-Holland (reach ~400K), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Johan Cruijff ArenA itself, the audience over-indexes on Go Ahead Eagles (6.5×), Toto (band) (3.58×), Voetbalprimeur (2.63×), and Max Verstappen (1.93×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Johan Cruijff ArenA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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