A data profile of the people who buy, follow and care about Wallpaper in France — modelled from more than twelve digital signal sources. Wallpaper has an estimated audience of 2,361,723 people in France.
The average Wallpaper fan in France is 45.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Marni (clothing), Bathtub, Floral design, with strongest over-indexing on Marni (clothing) (19.67× the country average).
Demographically, the Wallpaper audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Wallpaper fan in France is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Marni (clothing).
The key figures that characterise the Wallpaper profile in France.
67.4% are female, 32.6% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 45.9 |
| Estimated audience size | 2,361,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Wallpaper audience comes from France.
| Country | Share |
|---|---|
| United States | 14.1% |
| India | 6.9% |
| Brazil | 6.1% |
Where the Wallpaper audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~300K | 1.33× | |
| 02 | Hauts-de-France | ~300K | 1.23× | |
| 03 | Île-de-France | ~500K | 1.18× | |
| 04 | Occitanie | ~200K | 1.05× | |
| 05 | Centre-Val de Loire | ~90K | 1.02× | |
| 06 | Auvergne-Rhône-Alpes | ~300K | 1.01× | |
| 07 | Normandy | ~100K | 1.00× | |
| 08 | Provence-Alpes-Côte d'Azur | ~200K | 0.99× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.98× | |
| 10 | Pays de la Loire | ~100K | 0.95× | |
| 11 | Bourgogne-Franche-Comté | ~80K | 0.87× | |
| 12 | Brittany | ~100K | 0.84× | |
| 13 | Corsica | ~8K | 0.68× |
The strongest cross-interests of the Wallpaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marni (clothing) | Fashion & Accessoires | 19.67× | ||
| 02 | Chandelier | Home & Garden | 10.45× | ||
| 03 | Floral design | Home & Garden | 7.80× | ||
| 04 | Bathtub | Beauty & Wellness | 6.18× | ||
| 05 | Jimmy Choo | Fashion & Accessoires | 5.70× | ||
| 06 | Christian Louboutin | Fashion & Accessoires | 5.66× | ||
| 07 | Bottega Veneta | Fashion & Accessoires | 4.57× | ||
| 08 | Danish design | Home & Garden | 4.22× | ||
| 09 | Roche Bobois | Home & Garden | 3.61× | ||
| 10 | Luxury real estate | Business & Career | 3.58× | ||
| 11 | Apartment | Business & Career | 2.29× | ||
| 12 | EBay | Shopping | 2.10× | ||
| 13 | Home Appliances | Home & Garden | 2.10× | ||
| 14 | Conforama | Home & Garden | 2.09× | ||
| 15 | Kitchen | Home & Garden | 1.94× | ||
| 16 | Home improvement | Home & Garden | 1.87× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.85× | ||
| 18 | Crafts | Home & Garden | 1.67× | ||
| 19 | IKEA | Home & Garden | 1.61× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Design Affinity | PREMIUM | 2.58× | |
| Community Orientation | OPEN | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Social Media Usage | JOY | 0.95× | |
| Family Orientation | CONSERVATISM | 1.07× |
Wallpaper has an estimated audience of 2,361,723 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
67.4% of Wallpaper fans are female, 32.6% are male, with an average age of 45.9 years.
Wallpaper fans show strongest brand affinity for Marni (clothing) (19.67×), Bathtub (6.18×), and Floral design (7.8×) over the country average.
Wallpaper fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Wallpaper itself, the audience over-indexes on Bathtub (6.18×), Floral design (7.8×), Do it yourself (DIY) (1.85×), and Conforama (2.09×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Wallpaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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