Rascasse Audience Intelligence

Nordic walking Audience in United States

A data profile of the people who buy, follow and care about Nordic walking in United States — modelled from more than twelve digital signal sources. Nordic walking has an estimated audience of 408,831 people in United States.

#296among Sport in United States#12220among Topic in United States#4075in Sports

The average Nordic walking fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Study Abroad, Rolls-Royce Phantom (2003), Sunspel, with strongest over-indexing on Study Abroad (482.49× the country average).

Demographically, the Nordic walking audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nordic walking fan in United States is more female, around 37.6 years old, with strong Travelling tendencies and a notable affinity for Study Abroad.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nordic walking profile in United States.

Audience size
409K
in United States
Gender
59.7%♀
40.3% male
Age
37.6
average years
Country rank
#41114
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nordic walking fans

59.7% are female, 40.3% are male, average age 37.6.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Nordic walking audience in United States
MetricValue
Female59.7%
Male40.3%
Average age37.6
Estimated audience size408,831
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Nordic walking audience in United States
Age bracketShare%
16-1935%
20-2912%
30-3911%
40-4917%
50+25%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Nordic walking audience comes from United States.

Worldwide audience distribution share by country for Nordic walking
CountryShare
Italy19.1%
Germany10.9%
Poland10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nordic walking audience in United States is strongest.

Fig. 05

Top regions by affinity

Nordic walking fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~10K1.64×
02Maine~2K1.32×
03Wisconsin~8K1.28×
04Washington~10K1.27×
05Vermont<1K1.24×
06Minnesota~7K1.21×
07New Hampshire~2K1.21×
08Oregon~6K1.20×
09Idaho~2K1.18×
10Montana~1K1.12×
11Colorado~7K1.09×
12Virginia~10K1.06×
13Connecticut~4K1.06×
14Alaska<1K1.05×
15Washington, District of Columbia~1K1.04×
16Hawaii~2K1.02×
17California~50K1.01×
18Maryland~7K1.01×
19Rhode Island~1K1.01×
20North Dakota<1K1.01×
21Utah~4K1.00×
22South Dakota<1K0.99×
23New York~20K0.97×
24Michigan~10K0.97×
25Kansas~3K0.96×
26Delaware~1K0.96×
27Pennsylvania~10K0.95×
28Ohio~10K0.95×
29North Carolina~10K0.95×
30Missouri~6K0.95×
31Iowa~3K0.95×
32Illinois~10K0.93×
33New Mexico~2K0.93×
34Nebraska~2K0.92×
35West Virginia~2K0.92×
36Kentucky~5K0.90×
37New Jersey~9K0.89×
38Tennessee~7K0.89×
39Arizona~7K0.88×
40Alabama~5K0.87×
41Arkansas~3K0.87×
42Oklahoma~4K0.86×
43Mississippi~3K0.86×
44Florida~20K0.85×
45South Carolina~5K0.84×
46Nevada~3K0.84×
47Indiana~6K0.83×
48Georgia~10K0.82×
49Louisiana~4K0.81×
50Texas~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Nordic walking, United States
0.78×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nordic walking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nordic walking audience
#·InterestCategoryAffinity×
01AquascutumFashion & Accessoires973.91×
02Château LatourFood & Beverages950.63×
03SunspelFashion & Accessoires868.60×
04TrachtFashion & Accessoires836.96×
05Aston Martin RapideCars & Mobility753.35×
06Maserati QuattroporteCars & Mobility623.19×
07Rolls-Royce Phantom (2003)Cars & Mobility486.96×
08Study AbroadBusiness & Career482.49×
09National Symphony OrchestraArts & Culture474.31×
10Rolls-Royce GhostCars & Mobility420.29×
11Socially responsible investingBusiness & Career320.16×
12National GalleryArts & Culture267.08×
13Audi A8Cars & Mobility219.40×
14Porsche PanameraCars & Mobility155.22×
15BMW 7 SeriesCars & Mobility147.36×
16Data managementTechnology & Electronics99.91×
17Travel insuranceTravel & Leisure95.27×
18Art dealerArts & Culture89.44×
19Strategic planningBusiness & Career84.14×
20Emilio PucciFashion & Accessoires83.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nordic walking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nordic walking audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL12.43×
Quality AwarenessPREMIUM5.06×
Luxury OrientationPREMIUM4.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nordic walking audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.87×
SpiritualityBALANCE0.99×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nordic walking have in United States?

Nordic walking has an estimated audience of 408,831 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nordic walking fans?

59.7% of Nordic walking fans are female, 40.3% are male, with an average age of 37.6 years.

03

Which brands do Nordic walking fans like most?

Nordic walking fans show strongest brand affinity for Study Abroad (482.49×), Rolls-Royce Phantom (2003) (486.96×), and Sunspel (868.6×) over the country average.

04

Where do Nordic walking fans live in United States?

Nordic walking fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Nordic walking fans also like?

Beyond Nordic walking itself, the audience over-indexes on Rolls-Royce Phantom (2003) (486.96×), Sunspel (868.6×), Rolls-Royce Ghost (420.29×), and National Symphony Orchestra (474.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Nordic walking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nordic walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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