Nordic walking Audience in United States

Nordic walking logo

Nordic walking has an estimated audience of 408,831 people in United States. 59.7% are female, 40.3% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Study Abroad, Rolls-Royce Phantom (2003), Sunspel, Rolls-Royce Ghost, National Symphony Orchestra.

The average Nordic walking fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Study Abroad, Rolls-Royce Phantom (2003), Sunspel, with strongest over-indexing on Study Abroad (482.49× the country average). Demographically, the Nordic walking audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Nordic walking fans

Demographic split for Nordic walking audience in United States
MetricValue
Female59.7%
Male40.3%
Average age37.6
Estimated audience size408,831

Audience persona

The typical Nordic walking fan in United States is more female, around 37.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Study Abroad.

Top regions in United States

Top regions ranked by reach for Nordic walking in United States
RegionReachAffinity
California49,0771.09×
Texas28,0650.8×
New York23,9961.05×
Florida23,1700.84×
Illinois14,0601.03×
Pennsylvania13,4100.97×
Massachusetts12,6921.58×
North Carolina12,5721.02×
Washington11,2821.38×
Ohio11,2250.89×
Michigan10,9291.02×
Virginia10,4591.05×
Georgia10,3810.82×
New Jersey9,2650.89×
Wisconsin8,4281.37×
Minnesota8,4031.43×
Maryland7,7771.11×
Colorado7,2021.12×
Arizona6,9990.84×
Tennessee6,8850.84×
Oregon6,2061.32×
Missouri5,9340.9×
Indiana5,8610.78×
South Carolina4,7850.78×
Connecticut4,5881.12×
Kentucky4,5540.89×
Alabama4,1920.73×
Utah3,6791×
Iowa3,2870.98×
Oklahoma3,0350.67×
Idaho2,9961.46×
Nevada2,8840.73×
Kansas2,7300.85×
Louisiana2,6400.5×
Arkansas2,5600.76×
Maine2,4651.68×
New Hampshire2,1981.36×
Mississippi1,6590.49×
Hawaii1,5260.87×
Montana1,5051.33×
New Mexico1,5040.73×
Washington, District of Columbia1,4461.18×
Rhode Island1,3771.06×
Nebraska1,2800.62×
Vermont1,1281.57×
West Virginia1,0090.53×
Alaska1,0071.15×
South Dakota9901.05×
North Dakota8441×
Wyoming7001.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nordic walking audience
BrandAffinityCategory
Study Abroad482.49×Business & Career
Rolls-Royce Phantom (2003)486.96×Cars & Mobility
Sunspel868.6×Fashion & Accessoires
Rolls-Royce Ghost420.29×Cars & Mobility
National Symphony Orchestra474.31×Arts & Culture
Maserati Quattroporte623.19×Cars & Mobility
Tracht836.96×Fashion & Accessoires
Aquascutum973.91×Fashion & Accessoires
National Gallery267.08×Arts & Culture
Strategic planning84.14×Business & Career
Data management99.91×Technology & Electronics
Château Latour950.63×Food & Beverages
Travel insurance95.27×Travel & Leisure
Porsche Panamera155.22×Cars & Mobility
Audi A8219.4×Cars & Mobility
Aston Martin Rapide753.35×Cars & Mobility
Socially responsible investing320.16×Business & Career
BMW 7 Series147.36×Cars & Mobility
Art dealer89.44×Arts & Culture
Emilio Pucci83.26×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nordic walking audience
TraitClusterScore
Convenience OrientationPREMIUM1.77
Family OrientationCONSERVATISM1.64
Luxury OrientationPREMIUM1.52
LGBTQ+ IdentityOPEN1.5
TravellingTHRILL1.47
Community OrientationOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Nordic walking
CountryShare
Italy19.1%
Germany10.9%
Poland10.7%

See Nordic walking audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Nordic walking have in United States?

Nordic walking has an estimated audience of 408,831 people in United States, concentrated in California and Texas.

What is the gender split and age of Nordic walking fans?

59.7% of Nordic walking fans are female, 40.3% are male, with an average age of 37.6 years.

Which brands do Nordic walking fans like most?

Nordic walking fans show strongest brand affinity for Study Abroad (482.49×), Rolls-Royce Phantom (2003) (486.96×), and Sunspel (868.6×) over the country average.

Where do Nordic walking fans live in United States?

Nordic walking fans in United States are most concentrated in California (reach 49,077), Texas (reach 28,065), and New York (reach 23,996). These three regions account for the largest share of the active audience.

What other brands do Nordic walking fans also like?

Beyond Nordic walking itself, the audience over-indexes on Rolls-Royce Phantom (2003) (486.96×), Sunspel (868.6×), Rolls-Royce Ghost (420.29×), and National Symphony Orchestra (474.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nordic walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.