Rascasse Audience Intelligence

Study Abroad Audience in United States

A data profile of the people who buy, follow and care about Study Abroad in United States — modelled from more than twelve digital signal sources. Study Abroad has an estimated audience of 1,100,047 people in United States.

#8347among Topic in United States#1465in Business & Career

The average Study Abroad fan in United States is 31.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nordic walking, Master of Business Administration, Livemusic, with strongest over-indexing on Nordic walking (482.49× the country average).

Demographically, the Study Abroad audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Study Abroad fan in United States is balanced, around 31.0 years old, with strong Patriotism tendencies and a notable affinity for Nordic walking.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Study Abroad profile in United States.

Audience size
1.1M
in United States
Gender
53.7%♀
46.3% male
Age
31.0
average years
Country rank
#22179
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Study Abroad fans

53.7% are female, 46.3% are male, average age 31.0.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Study Abroad audience in United States
MetricValue
Female53.7%
Male46.3%
Average age31.0
Estimated audience size1,100,047
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Study Abroad audience in United States
Age bracketShare%
16-1944%
20-2920%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Study Abroad audience comes from United States.

Worldwide audience distribution share by country for Study Abroad
CountryShare
India29.2%
United States15.9%
Indonesia7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Study Abroad audience in United States is strongest.

Fig. 05

Top regions by affinity

Study Abroad fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.84×
02Wisconsin~30K1.56×
03Delaware~5K1.56×
04Utah~10K1.48×
05Rhode Island~5K1.48×
06Arizona~30K1.39×
07Massachusetts~30K1.38×
08Minnesota~20K1.35×
09North Carolina~40K1.25×
10Georgia~40K1.24×
11Indiana~20K1.22×
12Iowa~10K1.22×
13Connecticut~10K1.15×
14Alabama~20K1.13×
15New York~70K1.12×
16Vermont~2K1.11×
17California~100K1.08×
18Illinois~40K1.07×
19Mississippi~10K1.07×
20Maryland~20K1.04×
21Hawaii~5K1.04×
22Washington~20K1.03×
23Kansas~9K1.00×
24Colorado~20K0.99×
25Oklahoma~10K0.99×
26Virginia~30K0.97×
27South Carolina~20K0.97×
28Texas~90K0.94×
29Michigan~30K0.94×
30New Jersey~30K0.94×
31Arkansas~8K0.90×
32Pennsylvania~30K0.89×
33Tennessee~20K0.89×
34Oregon~10K0.88×
35Florida~60K0.84×
36Kentucky~10K0.82×
37Nebraska~4K0.82×
38Missouri~10K0.80×
39Louisiana~10K0.80×
40North Dakota~2K0.79×
41Ohio~30K0.76×
42South Dakota~2K0.76×
43New Hampshire~3K0.75×
44Maine~3K0.75×
45New Mexico~4K0.74×
46Montana~2K0.74×
47Alaska~2K0.74×
48Idaho~4K0.73×
49West Virginia~4K0.71×
50Nevada~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Study Abroad, United States
0.63×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Study Abroad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Study Abroad audience
#·InterestCategoryAffinity×
01Nordic walkingSports482.49×
02Master of Business AdministrationBusiness & Career30.13×
03Tony DanzaMovies & TV26.30×
04Delta VacationsTravel & Leisure21.40×
05Torchy's TacosFood & Beverages20.00×
06Experiential giftsShopping20.00×
07Wind powerHome & Garden19.58×
08LongchampFashion & Accessoires18.77×
09Student exchange programBusiness & Career17.89×
10Financial TimesNews10.83×
11LivemusicMusic & Radio9.79×
12The Washington PostNews7.30×
13Property finderHome & Garden6.79×
14Master's degreeBusiness & Career5.96×
15Distance educationBusiness & Career4.41×
16Academic degreeBusiness & Career4.21×
17Diaper bagKids & Family4.14×
18Bank of AmericaBusiness & Career3.90×
19CanadaTravel & Leisure3.89×
20Wells FargoBusiness & Career2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Study Abroad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Study Abroad audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
TraditionCONSERVATISM1.77×
TravellingTHRILL1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Study Abroad audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Study Abroad have in United States?

Study Abroad has an estimated audience of 1,100,047 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Study Abroad fans?

53.7% of Study Abroad fans are female, 46.3% are male, with an average age of 31.0 years.

03

Which brands do Study Abroad fans like most?

Study Abroad fans show strongest brand affinity for Nordic walking (482.49×), Master of Business Administration (30.13×), and Livemusic (9.79×) over the country average.

04

Where do Study Abroad fans live in United States?

Study Abroad fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Study Abroad fans also like?

Beyond Study Abroad itself, the audience over-indexes on Master of Business Administration (30.13×), Livemusic (9.79×), Wind power (19.58×), and Torchy's Tacos (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Study Abroad audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Study Abroad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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