Study Abroad Audience in United States

Study Abroad logo

Study Abroad has an estimated audience of 1,100,047 people in United States. 53.7% are female, 46.3% are male, average age 31.0. Top regions: California, Texas, New York. Top brand affinities: edureka, Mount Kilimanjaro, Hibachi, Guy Fieri, Nebraska Cornhuskers football.

The average Study Abroad fan in United States is 31.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include edureka, Mount Kilimanjaro, Hibachi, with strongest over-indexing on edureka (122.76× the country average). Demographically, the Study Abroad audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Study Abroad fans

Demographic split for Study Abroad audience in United States
MetricValue
Female53.7%
Male46.3%
Average age31.0
Estimated audience size1,100,047

Audience persona

The typical Study Abroad fan in United States is balanced, around 31.0 years old, with strong Travelling tendencies and a notable affinity for edureka.

Top regions in United States

Top regions ranked by reach for Study Abroad in United States
RegionReachAffinity
California136,7861.13×
Texas90,1100.95×
New York72,7831.18×
Florida63,2260.85×
Georgia43,8331.29×
North Carolina43,4031.31×
Illinois42,3061.15×
Pennsylvania33,5030.9×
Massachusetts31,9761.48×
Arizona30,7641.37×
Michigan28,1470.98×
Virginia27,3111.02×
Wisconsin27,2941.65×
New Jersey26,9540.96×
Indiana25,0771.25×
Ohio24,0630.71×
Washington23,7411.08×
Minnesota21,8381.39×
Maryland20,2281.07×
Tennessee19,3250.88×
Colorado17,9101.03×
Alabama17,0111.11×
South Carolina15,9340.96×
Missouri14,0330.79×
Utah13,6631.39×
Connecticut12,8891.17×
Oklahoma11,6110.95×
Iowa11,1591.23×
Louisiana10,8540.77×
Kentucky10,8320.79×
Oregon10,6790.85×
Mississippi9,6161.06×
Kansas8,5650.99×
Arkansas7,8300.86×
Washington, District of Columbia6,1981.87×
Nevada6,1860.58×
Rhode Island5,2541.5×
Delaware4,9821.64×
Hawaii4,9531.05×
Nebraska4,1890.76×
New Mexico3,6550.66×
Idaho3,4100.62×
West Virginia3,0440.59×
New Hampshire2,9720.69×
Maine2,5730.65×
Vermont2,2961.19×
Montana1,7100.56×
South Dakota1,3990.55×
North Dakota1,3140.58×
Wyoming9930.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Study Abroad audience
BrandAffinityCategory
edureka122.76×Business & Career
Mount Kilimanjaro20×Travel & Leisure
Hibachi9.24×Food & Beverages
Guy Fieri4.48×Movies & TV
Nebraska Cornhuskers football4.13×Sports
Tezz7.95×Movies & TV
JDSU3.36×Business & Career
Home construction1.52×Home & Garden
REC TEC Grills20×Sports
Jesse Plemons3.53×Movies & TV
Natural rubber1.89×Cars & Mobility
Jaws4.02×Movies & TV
Nebraska1.8×Travel & Leisure
Pantsuit6.29×Fashion & Accessoires
Charlamagne Tha God5.4×Movies & TV
Elsword9.23×Games
Noodle (Gorillaz)1.97×Music & Radio
Grammarly2.47×Business & Career
The Streets11.75×Music & Radio
Historic site2.07×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Study Abroad audience
TraitClusterScore
TravellingTHRILL1.77
Design AffinityPREMIUM1.67
SustainabilityBALANCE1.61
Risk AppetiteTHRILL1.59
Luxury OrientationPREMIUM1.54
Quality AwarenessPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Study Abroad
CountryShare
India29.2%
United States16.0%
Indonesia7.0%

See Study Abroad audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Study Abroad have in United States?

Study Abroad has an estimated audience of 1,100,047 people in United States, concentrated in California and Texas.

What is the gender split and age of Study Abroad fans?

53.7% of Study Abroad fans are female, 46.3% are male, with an average age of 31.0 years.

Which brands do Study Abroad fans like most?

Study Abroad fans show strongest brand affinity for edureka (122.76×), Mount Kilimanjaro (20×), and Hibachi (9.24×) over the country average.

Where do Study Abroad fans live in United States?

Study Abroad fans in United States are most concentrated in California (reach 136,786), Texas (reach 90,110), and New York (reach 72,783). These three regions account for the largest share of the active audience.

What other brands do Study Abroad fans also like?

Beyond Study Abroad itself, the audience over-indexes on Mount Kilimanjaro (20×), Hibachi (9.24×), Guy Fieri (4.48×), and Nebraska Cornhuskers football (4.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Study Abroad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.