Rascasse Audience Intelligence

Study Abroad Audience in Germany

A data profile of the people who buy, follow and care about Study Abroad in Germany — modelled from more than twelve digital signal sources. Study Abroad has an estimated audience of 362,497 people in Germany.

#5582among Topic in Germany#1054in Business & Career

The average Study Abroad fan in Germany is 29.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Duolingo, Sex and the City, Bachelor's degree, with strongest over-indexing on Duolingo (13.1× the country average).

Demographically, the Study Abroad audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Study Abroad fan in Germany is more female, around 29.4 years old, with strong Risk Appetite tendencies and a notable affinity for Duolingo.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Study Abroad profile in Germany.

Audience size
362K
in Germany
Gender
64.8%♀
35.2% male
Age
29.4
average years
Country rank
#15138
Topic in Germany
Fig. 01

Search interest · 12-month trend

+107%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Study Abroad fans

64.8% are female, 35.2% are male, average age 29.4.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Study Abroad audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age29.4
Estimated audience size362,497
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Study Abroad audience in Germany
Age bracketShare%
16-1947%
20-2924%
30-3913%
40-499%
50+7%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Study Abroad audience comes from Germany.

Worldwide audience distribution share by country for Study Abroad
CountryShare
India29.2%
United States15.9%
Indonesia7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Study Abroad audience in Germany is strongest.

Fig. 05

Top regions by affinity

Study Abroad fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.44×
02Hessen~40K1.42×
03Nordrhein-Westfalen~100K1.36×
04Bremen~4K1.22×
05Saarland~5K1.05×
06Thüringen~10K1.04×
07Hamburg~8K1.01×
08Brandenburg~10K0.95×
09Baden-Württemberg~50K0.93×
10Mecklenburg-Vorpommern~6K0.93×
11Bayern~50K0.90×
12Sachsen-Anhalt~8K0.89×
13Rheinland-Pfalz~20K0.84×
14Sachsen~10K0.81×
15Schleswig-Holstein~10K0.80×
16Niedersachsen~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Study Abroad, Germany
0.74×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Study Abroad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Study Abroad audience
#·InterestCategoryAffinity×
01Universities in the United KingdomBusiness & Career20.14×
02Sebastian StanMovies & TV19.84×
03International schoolBusiness & Career16.54×
04River cruiseTravel & Leisure13.90×
05DuolingoBusiness & Career13.10×
06University and college admissionBusiness & Career11.80×
07Sex and the CityMovies & TV8.75×
08Bachelor's degreeBusiness & Career8.49×
09Undergraduate educationBusiness & Career8.14×
10Business schoolBusiness & Career6.78×
11Ligue 1Sports6.42×
12Master's degreeBusiness & Career5.90×
13Succulent plantHome & Garden5.36×
14Cultural heritagePolitics & Society5.32×
15Google NewsNews5.10×
16Crime fictionLiterature4.66×
17HugendubelShopping3.89×
18LivemusicMusic & Radio3.45×
19CanadaTravel & Leisure2.81×
20RyanairTravel & Leisure2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Study Abroad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Study Abroad audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.35×
Convenience OrientationPREMIUM1.89×
Career OrientationPOWER1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Study Abroad audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
IndulgenceJOY0.73×
Price SensitivityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Study Abroad have in Germany?

Study Abroad has an estimated audience of 362,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Study Abroad fans?

64.8% of Study Abroad fans are female, 35.2% are male, with an average age of 29.4 years.

03

Which brands do Study Abroad fans like most?

Study Abroad fans show strongest brand affinity for Duolingo (13.1×), Sex and the City (8.75×), and Bachelor's degree (8.49×) over the country average.

04

Where do Study Abroad fans live in Germany?

Study Abroad fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Study Abroad fans also like?

Beyond Study Abroad itself, the audience over-indexes on Sex and the City (8.75×), Bachelor's degree (8.49×), International school (16.54×), and Master's degree (5.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Study Abroad audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Study Abroad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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