Study Abroad Audience in Germany
Study Abroad has an estimated audience of 362,497 people in Germany. 64.8% are female, 35.2% are male, average age 29.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hückelhoven, Progressive rock, Artistic inspiration, Home construction, Gil Ofarim.
The average Study Abroad fan in Germany is 29.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hückelhoven, Progressive rock, Artistic inspiration, with strongest over-indexing on Hückelhoven (19.58× the country average). Demographically, the Study Abroad audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Study Abroad fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 29.4 |
| Estimated audience size | 362,497 |
Audience persona
The typical Study Abroad fan in Germany is more female, around 29.4 years old, with strong Sustainability tendencies and a notable affinity for Hückelhoven.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,528 | 1.43× |
| Bayern | 53,031 | 0.91× |
| Baden-Württemberg | 45,374 | 0.92× |
| Hessen | 37,268 | 1.35× |
| Berlin | 27,815 | 1.72× |
| Niedersachsen | 22,674 | 0.64× |
| Rheinland-Pfalz | 12,970 | 0.71× |
| Sachsen | 12,253 | 0.69× |
| Brandenburg | 11,028 | 0.98× |
| Thüringen | 8,901 | 0.96× |
| Hamburg | 8,783 | 1.07× |
| Schleswig-Holstein | 6,724 | 0.52× |
| Sachsen-Anhalt | 6,351 | 0.68× |
| Mecklenburg-Vorpommern | 5,214 | 0.75× |
| Saarland | 4,994 | 1.12× |
| Bremen | 4,901 | 1.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hückelhoven | 19.58× | Travel & Leisure |
| Progressive rock | 3.02× | Music & Radio |
| Artistic inspiration | 2.06× | Arts & Culture |
| Home construction | 1.56× | Home & Garden |
| Gil Ofarim | 1.87× | Music & Radio |
| Business English | 3.94× | Business & Career |
| Natural rubber | 3.18× | Cars & Mobility |
| Time (magazine) | 2.23× | News |
| Product design | 1.64× | Business & Career |
| Commercial mortgage | 1.8× | Business & Career |
| Nurse education | 2.02× | Kids & Family |
| Tara Jarmon | 12.17× | Fashion & Accessoires |
| Hypertext | 2.28× | Technology & Electronics |
| Haute Route | 11.03× | Sports |
| Werder (Havel) | 5.29× | Travel & Leisure |
| Eden Lake | 3.36× | Movies & TV |
| Grappling | 1.54× | Sports |
| Gloria | 3.2× | Music & Radio |
| Buddy – The Buddy Holly Story | 3.04× | Music & Radio |
| JDM Cars | 4.32× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.41 |
| Risk Appetite | THRILL | 2.06 |
| Sports Activity | POWER | 1.68 |
| Family Orientation | CONSERVATISM | 1.61 |
| Career Orientation | POWER | 1.59 |
| Urban Lifestyle | OPEN | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 29.2% |
| United States | 16.0% |
| Indonesia | 7.0% |
See Study Abroad audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Study Abroad have in Germany?
Study Abroad has an estimated audience of 362,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Study Abroad fans?
64.8% of Study Abroad fans are female, 35.2% are male, with an average age of 29.4 years.
Which brands do Study Abroad fans like most?
Study Abroad fans show strongest brand affinity for Hückelhoven (19.58×), Progressive rock (3.02×), and Artistic inspiration (2.06×) over the country average.
Where do Study Abroad fans live in Germany?
Study Abroad fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,528), Bayern (reach 53,031), and Baden-Württemberg (reach 45,374). These three regions account for the largest share of the active audience.
What other brands do Study Abroad fans also like?
Beyond Study Abroad itself, the audience over-indexes on Progressive rock (3.02×), Artistic inspiration (2.06×), Home construction (1.56×), and Gil Ofarim (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Study Abroad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.