Companion dog Audience in United States

Companion dog logo

Companion dog has an estimated audience of 5,963,644 people in United States. 69.7% are female, 30.3% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Product design, Collectable, UK garage, Bank account.

The average Companion dog fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Product design, Collectable, with strongest over-indexing on Historic site (12.67× the country average). Demographically, the Companion dog audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Companion dog fans

Demographic split for Companion dog audience in United States
MetricValue
Female69.7%
Male30.3%
Average age40.3
Estimated audience size5,963,644

Audience persona

The typical Companion dog fan in United States is more female, around 40.3 years old, with strong Pet Ownership tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Companion dog in United States
RegionReachAffinity
California615,2640.94×
Texas379,9840.74×
Florida341,1710.85×
New York291,5000.87×
Ohio262,3771.43×
Pennsylvania172,5690.86×
Illinois166,0820.84×
Michigan158,9191.02×
North Carolina149,1800.83×
Georgia136,9520.75×
Virginia132,5680.91×
Washington121,5911.02×
New Jersey118,7110.78×
Indiana107,5260.99×
Tennessee104,0970.87×
Massachusetts101,0310.86×
Arizona93,4470.77×
Maryland88,8910.87×
Colorado86,2230.92×
Oregon81,7061.2×
Kentucky80,3591.07×
Minnesota79,7050.93×
Wisconsin78,2540.87×
Missouri76,0350.79×
South Carolina75,3240.84×
Alabama62,9680.76×
Oklahoma62,2120.94×
Louisiana61,6770.8×
Connecticut53,5760.9×
Idaho49,4711.65×
Arkansas47,7100.97×
Nevada47,2930.82×
Kansas46,0700.98×
Iowa43,7360.89×
Utah42,0600.79×
Mississippi35,8030.73×
Nebraska26,8290.9×
West Virginia25,8620.93×
New Mexico23,7230.79×
Maine23,5021.1×
New Hampshire22,8320.97×
Montana22,4981.36×
Alaska22,1221.73×
Hawaii19,5550.76×
Rhode Island19,1071.01×
South Dakota19,0341.38×
North Dakota18,5331.51×
Wyoming17,9322.03×
Vermont17,3471.66×
Delaware17,1111.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Companion dog audience
BrandAffinityCategory
Historic site12.67×Arts & Culture
Product design2.9×Business & Career
Collectable1.99×Kids & Family
UK garage6.49×Music & Radio
Bank account2.9×Business & Career
Combat sport1.79×Sports
Stamp collecting4.71×Home & Garden
Natural rubber1.91×Cars & Mobility
Home equity1.67×Home & Garden
Urban Outfitters1.55×Shopping
Staycation2.74×Home & Garden
Isometric exercise7.03×Sports
JDSU2.4×Business & Career
Home staging3.75×Home & Garden
9NEWS (KUSA)3.33×Movies & TV
Joshua Jackson2.96×Movies & TV
Nebraska Cornhuskers football2.1×Sports
Fairy godmother4.34×Literature
Tierra Cali4.27×Travel & Leisure
Pro-Ject2.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Companion dog audience
TraitClusterScore
Pet OwnershipJOY2.01
DIY MentalityTHRILL1.34
SustainabilityBALANCE1.3
Early Adopter MentalityPOWER1.28
Sports ActivityPOWER1.27
LGBTQ+ IdentityOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Companion dog
CountryShare
United States35.3%
Japan14.4%
South Korea9.1%

See Companion dog audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Companion dog have in United States?

Companion dog has an estimated audience of 5,963,644 people in United States, concentrated in California and Texas.

What is the gender split and age of Companion dog fans?

69.7% of Companion dog fans are female, 30.3% are male, with an average age of 40.3 years.

Which brands do Companion dog fans like most?

Companion dog fans show strongest brand affinity for Historic site (12.67×), Product design (2.9×), and Collectable (1.99×) over the country average.

Where do Companion dog fans live in United States?

Companion dog fans in United States are most concentrated in California (reach 615,264), Texas (reach 379,984), and Florida (reach 341,171). These three regions account for the largest share of the active audience.

What other brands do Companion dog fans also like?

Beyond Companion dog itself, the audience over-indexes on Product design (2.9×), Collectable (1.99×), UK garage (6.49×), and Bank account (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Companion dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.