Rascasse Audience Intelligence

Companion dog Audience in United States

A data profile of the people who buy, follow and care about Companion dog in United States — modelled from more than twelve digital signal sources. Companion dog has an estimated audience of 5,963,644 people in United States.

#3366among Topic in United States#132in Pets & Animals

The average Companion dog fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dog agility, Sleeping positions, Pet store, with strongest over-indexing on Dog agility (9.6× the country average).

Demographically, the Companion dog audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Companion dog fan in United States is more female, around 40.3 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Companion dog profile in United States.

Audience size
6M
in United States
Gender
69.7%♀
30.3% male
Age
40.3
average years
Country rank
#5734
Topic in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Companion dog fans

69.7% are female, 30.3% are male, average age 40.3.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Companion dog audience in United States
MetricValue
Female69.7%
Male30.3%
Average age40.3
Estimated audience size5,963,644
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Companion dog audience in United States
Age bracketShare%
16-1923%
20-2915%
30-3915%
40-4921%
50+26%
Fig. 04

Worldwide distribution

35.3%

of the worldwide Companion dog audience comes from United States.

Worldwide audience distribution share by country for Companion dog
CountryShare
United States35.3%
Japan14.4%
South Korea9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Companion dog audience in United States is strongest.

Fig. 05

Top regions by affinity

Companion dog fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~90K1.37×
02Idaho~40K1.30×
03Alaska~10K1.15×
04Vermont~10K1.15×
05Ohio~200K1.12×
06South Dakota~20K1.10×
07North Dakota~10K1.10×
08Louisiana~80K1.09×
09Minnesota~90K1.05×
10Rhode Island~20K1.05×
11Montana~20K1.05×
12New York~300K1.04×
13Delaware~20K1.04×
14Michigan~200K1.02×
15Washington~100K1.02×
16Maine~20K1.02×
17Kentucky~70K1.00×
18New Hampshire~20K1.00×
19West Virginia~30K0.99×
20Kansas~50K0.98×
21Arkansas~50K0.97×
22Nebraska~30K0.97×
23Wisconsin~90K0.96×
24New Mexico~30K0.96×
25Hawaii~20K0.96×
26Oklahoma~60K0.95×
27Connecticut~60K0.95×
28Iowa~50K0.94×
29Washington, District of Columbia~20K0.94×
30Pennsylvania~200K0.93×
31Massachusetts~100K0.93×
32Indiana~100K0.93×
33Mississippi~50K0.92×
34California~600K0.91×
35Virginia~100K0.91×
36South Carolina~80K0.91×
37Nevada~50K0.91×
38Utah~50K0.91×
39North Carolina~200K0.90×
40Alabama~80K0.90×
41Tennessee~100K0.89×
42Maryland~90K0.89×
43Missouri~90K0.89×
44Colorado~80K0.89×
45Arizona~100K0.85×
46Illinois~200K0.84×
47Florida~300K0.83×
48New Jersey~100K0.83×
49Georgia~200K0.82×
50Texas~400K0.77×
Fig. 06

Affinity by region

Affinity by region — Companion dog, United States
0.77×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Companion dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Companion dog audience
#·InterestCategoryAffinity×
01Sleeping positionsHealth12.67×
02Dog agilityPets & Animals9.60×
03Michelle RodriguezMovies & TV8.52×
04Group buyingShopping8.32×
05Pet storePets & Animals3.21×
06Pet sittingPets & Animals3.04×
07Drudge ReportSports2.97×
08PoodlePets & Animals2.90×
09Yorkshire TerrierPets & Animals2.70×
10French BulldogPets & Animals2.67×
11Chihuahua (dog)Pets & Animals2.56×
12Labrador RetrieverPets & Animals2.54×
13Dog harnessPets & Animals2.48×
14BulldogPets & Animals2.47×
15Veterinary medicineBusiness & Career2.41×
16Dog walkingPets & Animals2.36×
17Pet foodPets & Animals2.33×
18Do it yourself (DIY)Home & Garden1.72×
19DogsPets & Animals1.64×
20SupermanMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Companion dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Companion dog audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.01×
PatriotismCONSERVATISM1.87×
DIY MentalityTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Companion dog audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.86×
Social Media UsageJOY0.90×
Quality AwarenessPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Companion dog have in United States?

Companion dog has an estimated audience of 5,963,644 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Companion dog fans?

69.7% of Companion dog fans are female, 30.3% are male, with an average age of 40.3 years.

03

Which brands do Companion dog fans like most?

Companion dog fans show strongest brand affinity for Dog agility (9.6×), Sleeping positions (12.67×), and Pet store (3.21×) over the country average.

04

Where do Companion dog fans live in United States?

Companion dog fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Companion dog fans also like?

Beyond Companion dog itself, the audience over-indexes on Sleeping positions (12.67×), Pet store (3.21×), Superman (1.6×), and Group buying (8.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Companion dog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Companion dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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