Companion dog Audience in Germany
Companion dog has an estimated audience of 538,860 people in Germany. 68.2% are female, 31.8% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Collectable, Goes, Artistic inspiration, Product design.
The average Companion dog fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Collectable, Goes, with strongest over-indexing on Rossmann (1.98× the country average). Demographically, the Companion dog audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Companion dog fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 36.2 |
| Estimated audience size | 538,860 |
Audience persona
The typical Companion dog fan in Germany is more female, around 36.2 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,195 | 1.1× |
| Bayern | 87,292 | 1.01× |
| Baden-Württemberg | 78,447 | 1.07× |
| Niedersachsen | 65,921 | 1.26× |
| Hessen | 40,191 | 0.98× |
| Rheinland-Pfalz | 29,786 | 1.1× |
| Schleswig-Holstein | 24,971 | 1.29× |
| Sachsen | 21,902 | 0.83× |
| Berlin | 20,703 | 0.86× |
| Brandenburg | 12,802 | 0.77× |
| Sachsen-Anhalt | 12,497 | 0.9× |
| Thüringen | 12,416 | 0.9× |
| Hamburg | 11,822 | 0.97× |
| Mecklenburg-Vorpommern | 8,677 | 0.84× |
| Saarland | 7,284 | 1.1× |
| Bremen | 4,703 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.98× | Shopping |
| Collectable | 3.74× | Kids & Family |
| Goes | 1.61× | Travel & Leisure |
| Artistic inspiration | 1.82× | Arts & Culture |
| Product design | 1.66× | Business & Career |
| Boogie-woogie (dance) | 7.2× | Music & Radio |
| Samanyolu Haber | 4.23× | Movies & TV |
| Time (magazine) | 1.54× | News |
| Sixx | 2.34× | Movies & TV |
| Cachorro | 2.51× | Pets & Animals |
| Nurse education | 1.71× | Kids & Family |
| Bank account | 1.91× | Business & Career |
| Icon (magazine) | 1.63× | Arts & Culture |
| Nationality | 1.71× | Politics & Society |
| Ireen Sheer | 1.6× | Music & Radio |
| Picnic | 2.01× | Kids & Family |
| Cancoillotte | 3× | Food & Beverages |
| Janitor | 3.06× | Home & Garden |
| Ipekyol | 2× | Shopping |
| Roger Federer | 1.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 4.17 |
| LGBTQ+ Identity | OPEN | 1.93 |
| DIY Mentality | THRILL | 1.67 |
| Healthy Lifestyle | BALANCE | 1.64 |
| Sustainability | BALANCE | 1.49 |
| Travelling | THRILL | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| Japan | 14.4% |
| South Korea | 9.1% |
See Companion dog audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Companion dog have in Germany?
Companion dog has an estimated audience of 538,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Companion dog fans?
68.2% of Companion dog fans are female, 31.8% are male, with an average age of 36.2 years.
Which brands do Companion dog fans like most?
Companion dog fans show strongest brand affinity for Rossmann (1.98×), Collectable (3.74×), and Goes (1.61×) over the country average.
Where do Companion dog fans live in Germany?
Companion dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,195), Bayern (reach 87,292), and Baden-Württemberg (reach 78,447). These three regions account for the largest share of the active audience.
What other brands do Companion dog fans also like?
Beyond Companion dog itself, the audience over-indexes on Collectable (3.74×), Goes (1.61×), Artistic inspiration (1.82×), and Product design (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Companion dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.