Rascasse Audience Intelligence

Companion dog Audience in Germany

A data profile of the people who buy, follow and care about Companion dog in Germany — modelled from more than twelve digital signal sources. Companion dog has an estimated audience of 538,860 people in Germany.

#4489among Topic in Germany#191in Pets & Animals

The average Companion dog fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dog grooming, Pet sitting, Shiba Inu, with strongest over-indexing on Dog grooming (14.7× the country average).

Demographically, the Companion dog audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Pet Ownership, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Companion dog fan in Germany is more female, around 36.2 years old, with strong Pet Ownership tendencies and a notable affinity for Dog grooming.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Companion dog profile in Germany.

Audience size
539K
in Germany
Gender
68.2%♀
31.8% male
Age
36.2
average years
Country rank
#11041
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Companion dog fans

68.2% are female, 31.8% are male, average age 36.2.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Companion dog audience in Germany
MetricValue
Female68.2%
Male31.8%
Average age36.2
Estimated audience size538,860
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Companion dog audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4921%
50+13%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Companion dog audience comes from Germany.

Worldwide audience distribution share by country for Companion dog
CountryShare
United States35.3%
Japan14.4%
South Korea9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Companion dog audience in Germany is strongest.

Fig. 05

Top regions by affinity

Companion dog fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~60K1.16×
02Schleswig-Holstein~20K1.16×
03Saarland~7K1.09×
04Rheinland-Pfalz~30K1.07×
05Nordrhein-Westfalen~100K1.04×
06Bremen~5K1.04×
07Baden-Württemberg~70K1.01×
08Thüringen~10K1.00×
09Sachsen-Anhalt~10K0.99×
10Mecklenburg-Vorpommern~10K0.99×
11Hamburg~10K0.98×
12Bayern~80K0.96×
13Hessen~40K0.95×
14Brandenburg~20K0.91×
15Sachsen~20K0.88×
16Berlin~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Companion dog, Germany
0.86×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Companion dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Companion dog audience
#·InterestCategoryAffinity×
01Shiba InuPets & Animals39.32×
02Dog daycarePets & Animals18.18×
03Dog groomingPets & Animals14.70×
04Pet sittingPets & Animals9.22×
05Cats (musical)Music & Radio7.80×
06Travel BloggerTravel & Leisure6.24×
07Pet adoptionPets & Animals6.13×
08Veterinary medicineBusiness & Career6.12×
09Cane CorsoFood & Beverages5.87×
10Dua LipaMusic & Radio5.60×
11Maine CoonPets & Animals4.54×
12Crime fictionLiterature4.48×
13Pet storePets & Animals4.23×
14Doberman PinscherPets & Animals3.89×
15Ski resortTravel & Leisure3.66×
16Animal rightsPolitics & Society3.55×
17Pet foodPets & Animals2.97×
18Cat foodPets & Animals2.83×
19TagesschauMovies & TV2.57×
20PetsPets & Animals1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Companion dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Companion dog audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY4.14×
TravellingTHRILL1.80×
Community OrientationOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Companion dog audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.84×
Career OrientationPOWER0.87×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Companion dog have in Germany?

Companion dog has an estimated audience of 538,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Companion dog fans?

68.2% of Companion dog fans are female, 31.8% are male, with an average age of 36.2 years.

03

Which brands do Companion dog fans like most?

Companion dog fans show strongest brand affinity for Dog grooming (14.7×), Pet sitting (9.22×), and Shiba Inu (39.32×) over the country average.

04

Where do Companion dog fans live in Germany?

Companion dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Companion dog fans also like?

Beyond Companion dog itself, the audience over-indexes on Pet sitting (9.22×), Shiba Inu (39.32×), Veterinary medicine (6.12×), and Tagesschau (2.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Companion dog audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Companion dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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