Rascasse Audience Intelligence

Transcendental Meditation Audience in United States

A data profile of the people who buy, follow and care about Transcendental Meditation in United States — modelled from more than twelve digital signal sources. Transcendental Meditation has an estimated audience of 2,136,257 people in United States.

#6108among Topic in United States#483in Health

The average Transcendental Meditation fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sleeping positions, Biohacking, Hinduism, with strongest over-indexing on Sleeping positions (18.85× the country average).

Demographically, the Transcendental Meditation audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Transcendental Meditation fan in United States is more female, around 36.5 years old, with strong Mindfulness tendencies and a notable affinity for Sleeping positions.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Transcendental Meditation profile in United States.

Audience size
2.1M
in United States
Gender
65.1%♀
34.9% male
Age
36.5
average years
Country rank
#13533
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Transcendental Meditation fans

65.1% are female, 34.9% are male, average age 36.5.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Transcendental Meditation audience in United States
MetricValue
Female65.1%
Male34.9%
Average age36.5
Estimated audience size2,136,257
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Transcendental Meditation audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3920%
40-4921%
50+14%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Transcendental Meditation audience comes from United States.

Worldwide audience distribution share by country for Transcendental Meditation
CountryShare
United States22.4%
Japan5.7%
Brazil4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Transcendental Meditation audience in United States is strongest.

Fig. 05

Top regions by affinity

Transcendental Meditation fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.44×
02New York~200K1.36×
03Washington, District of Columbia~9K1.34×
04Washington~60K1.32×
05Oregon~30K1.30×
06Massachusetts~50K1.27×
07Rhode Island~8K1.23×
08Vermont~4K1.19×
09Arizona~50K1.18×
10Colorado~40K1.17×
11New Jersey~60K1.16×
12Connecticut~20K1.16×
13Illinois~80K1.14×
14Nevada~20K1.13×
15Maryland~40K1.12×
16Utah~20K1.12×
17New Hampshire~9K1.09×
18Florida~200K1.07×
19Virginia~60K1.07×
20Maine~8K1.07×
21Minnesota~30K1.04×
22Hawaii~10K1.04×
23Pennsylvania~70K1.03×
24Georgia~60K0.98×
25North Carolina~60K0.97×
26Wisconsin~30K0.96×
27Texas~200K0.95×
28Tennessee~40K0.95×
29Missouri~30K0.95×
30Michigan~50K0.94×
31Ohio~60K0.93×
32Idaho~10K0.92×
33Alaska~4K0.91×
34Kansas~10K0.89×
35Indiana~30K0.88×
36Iowa~20K0.88×
37New Mexico~9K0.88×
38Montana~5K0.85×
39Delaware~5K0.85×
40West Virginia~8K0.84×
41South Carolina~30K0.83×
42Kentucky~20K0.83×
43Alabama~20K0.82×
44Nebraska~9K0.82×
45Louisiana~20K0.81×
46Oklahoma~20K0.81×
47Arkansas~10K0.79×
48South Dakota~4K0.79×
49North Dakota~3K0.74×
50Mississippi~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Transcendental Meditation, United States
0.68×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Transcendental Meditation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Transcendental Meditation audience
#·InterestCategoryAffinity×
01Sleeping positionsHealth18.85×
02VoltaireLiterature18.85×
03Albert CamusLiterature18.85×
04BiohackingTechnology & Electronics17.20×
05HinduismPolitics & Society7.80×
06Joey KingMovies & TV7.75×
07Miles TellerMovies & TV7.67×
08AyurvedaHealth7.33×
09Elizabeth BanksMovies & TV7.21×
10Self-healingHealth7.08×
11BuddhismHealth6.94×
12Self-awarenessHealth3.71×
13Motivational speakingBusiness & Career3.27×
14InnovationBusiness & Career3.15×
15Self-loveHealth2.99×
16Organic foodFood & Beverages2.04×
17Quality of lifeHealth1.86×
18AirbnbTravel & Leisure1.83×
19Trader Joe'sShopping1.71×
20PsychologyBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Transcendental Meditation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Transcendental Meditation audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.92×
SustainabilityBALANCE2.18×
SpiritualityBALANCE2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Transcendental Meditation audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
DIY MentalityTHRILL0.95×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Transcendental Meditation have in United States?

Transcendental Meditation has an estimated audience of 2,136,257 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Transcendental Meditation fans?

65.1% of Transcendental Meditation fans are female, 34.9% are male, with an average age of 36.5 years.

03

Which brands do Transcendental Meditation fans like most?

Transcendental Meditation fans show strongest brand affinity for Sleeping positions (18.85×), Biohacking (17.2×), and Hinduism (7.8×) over the country average.

04

Where do Transcendental Meditation fans live in United States?

Transcendental Meditation fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Transcendental Meditation fans also like?

Beyond Transcendental Meditation itself, the audience over-indexes on Biohacking (17.2×), Hinduism (7.8×), Buddhism (6.94×), and Voltaire (18.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Transcendental Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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