Transcendental Meditation Audience in Germany

Transcendental Meditation has an estimated audience of 300,142 people in Germany. 73.9% are female, 26.1% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Crystal healing, Payback, The Nutcracker, Spiritism, BMW i8.
The average Transcendental Meditation fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Crystal healing, Payback, The Nutcracker, with strongest over-indexing on Crystal healing (18.28× the country average). Demographically, the Transcendental Meditation audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Transcendental Meditation fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 37.9 |
| Estimated audience size | 300,142 |
Audience persona
The typical Transcendental Meditation fan in Germany is more female, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Crystal healing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,235 | 1.24× |
| Bayern | 52,071 | 1.08× |
| Baden-Württemberg | 43,390 | 1.06× |
| Niedersachsen | 31,139 | 1.07× |
| Hessen | 28,631 | 1.25× |
| Berlin | 16,290 | 1.21× |
| Sachsen | 14,532 | 0.99× |
| Rheinland-Pfalz | 14,135 | 0.94× |
| Schleswig-Holstein | 9,845 | 0.91× |
| Thüringen | 8,225 | 1.08× |
| Brandenburg | 7,553 | 0.81× |
| Hamburg | 6,995 | 1.03× |
| Sachsen-Anhalt | 4,623 | 0.59× |
| Mecklenburg-Vorpommern | 3,810 | 0.66× |
| Saarland | 3,498 | 0.95× |
| Bremen | 2,883 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crystal healing | 18.28× | Health |
| Payback | 7.21× | Shopping |
| The Nutcracker | 17.18× | Music & Radio |
| Spiritism | 23.83× | Health |
| BMW i8 | 20× | Cars & Mobility |
| Toyota Prius | 20× | Cars & Mobility |
| Ayurveda | 11.54× | Health |
| Jack White | 8.15× | Movies & TV |
| Chicago Marathon | 20× | Sports |
| Once upon a time | 20× | Movies & TV |
| Kenneth Branagh | 15.75× | Movies & TV |
| Self-awareness | 3.48× | Health |
| Pierre Franckh | 18.58× | Movies & TV |
| Margot Robbie | 5.38× | Movies & TV |
| Russell Brand | 14.18× | Movies & TV |
| David Gilmour | 9.73× | Music & Radio |
| Tagesschau | 1.9× | Movies & TV |
| Buddhism | 7.17× | Health |
| Pets | 1.75× | Pets & Animals |
| Rory Gallagher | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 7.62 |
| Spirituality | BALANCE | 2.35 |
| LGBTQ+ Identity | OPEN | 1.88 |
| Healthy Lifestyle | BALANCE | 1.87 |
| Pet Ownership | JOY | 1.79 |
| Sustainability | BALANCE | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 5.7% |
| Brazil | 4.4% |
See Transcendental Meditation audiences in other countries
- Transcendental Meditation — United States
- Transcendental Meditation — United Kingdom
- Transcendental Meditation — France
- Transcendental Meditation — Italy
- Transcendental Meditation — Spain
- Transcendental Meditation — Brazil
- Transcendental Meditation — Japan
- Transcendental Meditation — South Korea
- Transcendental Meditation — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Transcendental Meditation have in Germany?
Transcendental Meditation has an estimated audience of 300,142 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Transcendental Meditation fans?
73.9% of Transcendental Meditation fans are female, 26.1% are male, with an average age of 37.9 years.
Which brands do Transcendental Meditation fans like most?
Transcendental Meditation fans show strongest brand affinity for Crystal healing (18.28×), Payback (7.21×), and The Nutcracker (17.18×) over the country average.
Where do Transcendental Meditation fans live in Germany?
Transcendental Meditation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,235), Bayern (reach 52,071), and Baden-Württemberg (reach 43,390). These three regions account for the largest share of the active audience.
What other brands do Transcendental Meditation fans also like?
Beyond Transcendental Meditation itself, the audience over-indexes on Payback (7.21×), The Nutcracker (17.18×), Spiritism (23.83×), and BMW i8 (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Transcendental Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.