Yo-yo Audience in Germany
Yo-yo has an estimated audience of 655,202 people in Germany. 84.2% are female, 15.8% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Goes, Hückelhoven, Home Office.
The average Yo-yo fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Goes, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the Yo-yo audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Yo-yo fans
| Metric | Value |
|---|---|
| Female | 84.2% |
| Male | 15.8% |
| Average age | 45.3 |
| Estimated audience size | 655,202 |
Audience persona
The typical Yo-yo fan in Germany is more female, around 45.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,020 | 1.07× |
| Bayern | 109,531 | 1.04× |
| Baden-Württemberg | 88,716 | 0.99× |
| Hessen | 68,277 | 1.37× |
| Niedersachsen | 59,244 | 0.93× |
| Berlin | 48,508 | 1.66× |
| Rheinland-Pfalz | 33,301 | 1.01× |
| Sachsen | 33,116 | 1.03× |
| Schleswig-Holstein | 20,372 | 0.87× |
| Brandenburg | 17,588 | 0.87× |
| Hamburg | 16,798 | 1.13× |
| Sachsen-Anhalt | 12,482 | 0.74× |
| Thüringen | 11,807 | 0.71× |
| Mecklenburg-Vorpommern | 8,925 | 0.71× |
| Saarland | 7,187 | 0.89× |
| Bremen | 5,485 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| Progressive rock | 3.65× | Music & Radio |
| Goes | 1.86× | Travel & Leisure |
| Hückelhoven | 13.4× | Travel & Leisure |
| Home Office | 1.72× | Business & Career |
| Stradivarius | 1.63× | Shopping |
| Jack White | 1.67× | Movies & TV |
| The Hunt (2012 film) | 3.74× | Movies & TV |
| Information sensitivity | 4.28× | Technology & Electronics |
| Time (magazine) | 1.59× | News |
| Figure painting (hobby) | 2.99× | Arts & Culture |
| Ireen Sheer | 2.06× | Music & Radio |
| Brunello Cucinelli | 2.73× | Fashion & Accessoires |
| Ho, Ghana | 2.42× | Travel & Leisure |
| Esra Erol | 2.81× | Movies & TV |
| Headhunters (film) | 2.33× | Movies & TV |
| Samanyolu Haber | 2.13× | Movies & TV |
| Eschwege | 5× | Travel & Leisure |
| Free University of Berlin | 1.62× | Business & Career |
| Caprivi Strip | 4.36× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.69 |
| Sports Activity | POWER | 1.54 |
| Price Sensitivity | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.22 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Extroversion | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 17.5% |
| Japan | 12.6% |
| Spain | 10.9% |
See Yo-yo audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Yo-yo have in Germany?
Yo-yo has an estimated audience of 655,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yo-yo fans?
84.2% of Yo-yo fans are female, 15.8% are male, with an average age of 45.3 years.
Which brands do Yo-yo fans like most?
Yo-yo fans show strongest brand affinity for Rossmann (2.5×), Progressive rock (3.65×), and Goes (1.86×) over the country average.
Where do Yo-yo fans live in Germany?
Yo-yo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,020), Bayern (reach 109,531), and Baden-Württemberg (reach 88,716). These three regions account for the largest share of the active audience.
What other brands do Yo-yo fans also like?
Beyond Yo-yo itself, the audience over-indexes on Progressive rock (3.65×), Goes (1.86×), Hückelhoven (13.4×), and Home Office (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yo-yo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.