Rascasse Audience Intelligence

Yo-yo Audience in United States

A data profile of the people who buy, follow and care about Yo-yo in United States — modelled from more than twelve digital signal sources. Yo-yo has an estimated audience of 752,335 people in United States.

#9767among Topic in United States#2680in Sports

The average Yo-yo fan in United States is 32.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BTS, Big C, Rakuten, with strongest over-indexing on BTS (13.02× the country average).

Demographically, the Yo-yo audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yo-yo fan in United States is more female, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yo-yo profile in United States.

Audience size
752K
in United States
Gender
56.8%♀
43.2% male
Age
32.7
average years
Country rank
#28584
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yo-yo fans

56.8% are female, 43.2% are male, average age 32.7.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Yo-yo audience in United States
MetricValue
Female56.8%
Male43.2%
Average age32.7
Estimated audience size752,335
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Yo-yo audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3915%
40-4913%
50+12%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Yo-yo audience comes from United States.

Worldwide audience distribution share by country for Yo-yo
CountryShare
Thailand17.1%
Japan12.4%
Spain10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yo-yo audience in United States is strongest.

Fig. 05

Top regions by affinity

Yo-yo fans by region: top regions in United States
#RegionReachAffinity×
01Texas~80K1.17×
02Georgia~30K1.17×
03Louisiana~10K1.16×
04Hawaii~4K1.14×
05California~90K1.13×
06New York~50K1.13×
07Alabama~10K1.12×
08Utah~8K1.12×
09Mississippi~7K1.12×
10New Jersey~20K1.10×
11North Carolina~20K1.09×
12Virginia~20K1.09×
13Washington~20K1.07×
14Pennsylvania~30K1.06×
15Indiana~10K1.06×
16Kentucky~10K1.06×
17Michigan~20K1.04×
18Connecticut~8K1.04×
19Arkansas~6K1.03×
20Maryland~10K1.02×
21Oregon~9K1.02×
22Kansas~6K1.02×
23Maine~3K1.02×
24Illinois~30K1.01×
25South Carolina~10K1.00×
26Minnesota~10K1.00×
27Massachusetts~10K0.99×
28Arizona~20K0.98×
29Oklahoma~8K0.98×
30South Dakota~2K0.98×
31Florida~50K0.97×
32New Mexico~4K0.97×
33Nebraska~4K0.96×
34New Hampshire~3K0.96×
35North Dakota~1K0.96×
36Ohio~20K0.95×
37Alaska~2K0.95×
38Delaware~2K0.94×
39Missouri~10K0.93×
40Nevada~7K0.93×
41West Virginia~3K0.93×
42Rhode Island~2K0.93×
43Vermont~1K0.93×
44Idaho~3K0.92×
45Colorado~10K0.91×
46Wisconsin~10K0.91×
47Montana~2K0.91×
48Tennessee~10K0.89×
49Iowa~5K0.87×
50Washington, District of Columbia~2K0.83×
Fig. 06

Affinity by region

Affinity by region — Yo-yo, United States
0.83×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yo-yo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yo-yo audience
#·InterestCategoryAffinity×
01Big CShopping72.34×
02Chiang MaiTravel & Leisure22.12×
03FIFA Club World CupSports15.72×
04Muse (band)Music & Radio14.55×
05Astro (Malaysian satellite television)Movies & TV14.11×
06BTSMusic & Radio13.02×
07IU (singer)Music & Radio12.84×
08RakutenShopping11.72×
09Caitlyn JennerFashion & Accessoires10.96×
10International educationBusiness & Career10.31×
11JollibeeFood & Beverages8.85×
12SweatpantsFashion & Accessoires8.21×
13ThailandTravel & Leisure6.06×
14QVCMovies & TV4.09×
15Diaper bagKids & Family3.88×
16ExpediaTravel & Leisure3.32×
17FedExBusiness & Career3.23×
18Mortgage loansBusiness & Career2.66×
19PinterestInternet & Social Media2.42×
20Indeed.comBusiness & Career2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yo-yo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yo-yo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.67×
Price SensitivityPREMIUM1.69×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yo-yo audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
Design AffinityPREMIUM0.85×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yo-yo have in United States?

Yo-yo has an estimated audience of 752,335 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yo-yo fans?

56.8% of Yo-yo fans are female, 43.2% are male, with an average age of 32.7 years.

03

Which brands do Yo-yo fans like most?

Yo-yo fans show strongest brand affinity for BTS (13.02×), Big C (72.34×), and Rakuten (11.72×) over the country average.

04

Where do Yo-yo fans live in United States?

Yo-yo fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Yo-yo fans also like?

Beyond Yo-yo itself, the audience over-indexes on Big C (72.34×), Rakuten (11.72×), Chiang Mai (22.12×), and Jollibee (8.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Yo-yo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yo-yo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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