Yo-yo Audience in United States
Yo-yo has an estimated audience of 752,335 people in United States. 56.8% are female, 43.2% are male, average age 32.7. Top brand affinities: Urban Outfitters, Janitor, Home equity, Staycation, JDSU.
Top brand affinities include Urban Outfitters, Janitor, Home equity, with strongest over-indexing on Urban Outfitters (12.68× the country average). Demographically, the Yo-yo audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Category: Sports · Type: Topic
Demographics of Yo-yo fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 32.7 |
| Estimated audience size | 752,335 |
Audience persona
The typical Yo-yo fan in United States is more female, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 12.68× | Shopping |
| Janitor | 7.55× | Home & Garden |
| Home equity | 1.68× | Home & Garden |
| Staycation | 2.73× | Home & Garden |
| JDSU | 2.45× | Business & Career |
| UK garage | 4.22× | Music & Radio |
| Urban horticulture | 2.48× | Home & Garden |
| Jesse Plemons | 1.99× | Movies & TV |
| Nebraska Cornhuskers football | 2.08× | Sports |
| Home staging | 3.02× | Home & Garden |
| Charlamagne Tha God | 5.28× | Movies & TV |
| Sinaloa | 1.9× | Travel & Leisure |
| Voter registration | 2.45× | Politics & Society |
| Nipsey Hussle | 2.9× | Music & Radio |
| Electrolyte | 2.23× | Health |
| Queens College, City University of New York | 3.24× | Business & Career |
| Grammarly | 2.01× | Business & Career |
| Grey Eagle, Minnesota | 20× | Travel & Leisure |
| Jack White | 2.01× | Movies & TV |
| Jaws | 2.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 7.02 |
| Pet Ownership | JOY | 1.26 |
| Spirituality | BALANCE | 1.24 |
| Creativity | OPEN | 1.18 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 17.5% |
| Japan | 12.6% |
| Spain | 10.9% |
See Yo-yo audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Yo-yo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.