Yo-yo Audience in United States
Yo-yo has an estimated audience of 752,335 people in United States. 56.8% are female, 43.2% are male, average age 32.7. Top brand affinities: Chiang Mai, PSV Eindhoven, BTS, Planet Fitness, Group buying.
Top brand affinities include Chiang Mai, PSV Eindhoven, BTS, with strongest over-indexing on Chiang Mai (38.98× the country average). Demographically, the Yo-yo audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Category: Sports · Type: Topic
Demographics of Yo-yo fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 32.7 |
| Estimated audience size | 752,335 |
Audience persona
The typical Yo-yo fan in United States is more female, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Chiang Mai.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chiang Mai | 38.98× | Travel & Leisure |
| PSV Eindhoven | 50× | Sports |
| BTS | 16.12× | Music & Radio |
| Planet Fitness | 4.41× | Sports |
| Group buying | 14.38× | Shopping |
| Rakuten | 10.66× | Shopping |
| Diaper bag | 5.71× | Kids & Family |
| Thailand | 7.34× | Travel & Leisure |
| Caitlyn Jenner | 12.19× | Fashion & Accessoires |
| FIFA Club World Cup | 11.42× | Sports |
| Golf Channel | 3.49× | Sports |
| Big C | 36.92× | Shopping |
| Sweatpants | 6.23× | Fashion & Accessoires |
| Metaphysics | 3.16× | Business & Career |
| Expedia | 2.77× | Travel & Leisure |
| IU (singer) | 11.01× | Music & Radio |
| Food storage | 5.96× | Home & Garden |
| Electric guitar | 2.61× | Music & Radio |
| Hiking trails | 4.7× | Sports |
| Livemusic | 2.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 7.02 |
| Pet Ownership | JOY | 1.26 |
| Spirituality | BALANCE | 1.24 |
| Creativity | OPEN | 1.18 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 17.5% |
| Japan | 12.6% |
| Spain | 10.9% |
See Yo-yo audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Yo-yo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.