Ozempic Audience in Germany
Ozempic has an estimated audience of 2,861,288 people in Germany. 71.3% are female, 28.7% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Energy bar, Aesthetic medicine, Tagesschau, Jotex, Real property.
The average Ozempic fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Energy bar, Aesthetic medicine, Tagesschau, with strongest over-indexing on Energy bar (10.38× the country average). Demographically, the Ozempic audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Ozempic fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 42.5 |
| Estimated audience size | 2,861,288 |
Audience persona
The typical Ozempic fan in Germany is more female, around 42.5 years old, with strong Sports Activity tendencies and a notable affinity for Energy bar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 763,515 | 1.22× |
| Bayern | 503,740 | 1.1× |
| Baden-Württemberg | 393,682 | 1.01× |
| Niedersachsen | 288,030 | 1.04× |
| Hessen | 248,015 | 1.14× |
| Berlin | 159,660 | 1.25× |
| Rheinland-Pfalz | 156,250 | 1.09× |
| Sachsen | 119,064 | 0.85× |
| Schleswig-Holstein | 104,362 | 1.02× |
| Hamburg | 80,578 | 1.25× |
| Brandenburg | 79,112 | 0.89× |
| Sachsen-Anhalt | 56,631 | 0.76× |
| Thüringen | 54,931 | 0.75× |
| Mecklenburg-Vorpommern | 44,264 | 0.81× |
| Saarland | 31,321 | 0.89× |
| Bremen | 20,937 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Energy bar | 10.38× | Food & Beverages |
| Aesthetic medicine | 26.71× | Business & Career |
| Tagesschau | 1.82× | Movies & TV |
| Jotex | 20.44× | Shopping |
| Real property | 4.08× | Home & Garden |
| Livemusic | 2.46× | Music & Radio |
| Family | 1.54× | Kids & Family |
| Natural foods | 3.28× | Food & Beverages |
| Diet food | 5.58× | Food & Beverages |
| Self care | 2.53× | Health |
| H&M | 1.56× | Shopping |
| Vacations | 1.93× | Travel & Leisure |
| Netto Marken-Discount | 1.55× | Shopping |
| Anti-aging cream | 3.24× | Beauty & Wellness |
| Natural skin care | 2.88× | Beauty & Wellness |
| Hygiene | 1.95× | Beauty & Wellness |
| Gluten-free diet | 3.71× | Food & Beverages |
| Batman | 1.55× | Movies & TV |
| Skin care | 1.92× | Beauty & Wellness |
| Local food | 1.93× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.55 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Sustainability | BALANCE | 1.35 |
| Pet Ownership | JOY | 1.34 |
| Indulgence | JOY | 1.33 |
| Design Affinity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Brazil | 13.7% |
| Germany | 6.2% |
See Ozempic audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Ozempic have in Germany?
Ozempic has an estimated audience of 2,861,288 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ozempic fans?
71.3% of Ozempic fans are female, 28.7% are male, with an average age of 42.5 years.
Which brands do Ozempic fans like most?
Ozempic fans show strongest brand affinity for Energy bar (10.38×), Aesthetic medicine (26.71×), and Tagesschau (1.82×) over the country average.
Where do Ozempic fans live in Germany?
Ozempic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 763,515), Bayern (reach 503,740), and Baden-Württemberg (reach 393,682). These three regions account for the largest share of the active audience.
What other brands do Ozempic fans also like?
Beyond Ozempic itself, the audience over-indexes on Aesthetic medicine (26.71×), Tagesschau (1.82×), Jotex (20.44×), and Real property (4.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ozempic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.