A data profile of the people who buy, follow and care about Ozempic in Brazil — modelled from more than twelve digital signal sources. Ozempic has an estimated audience of 4,492,589 people in Brazil.
Ozempic has an estimated audience of 4,492,589 people in Brazil. 73.4% are female, 26.6% are male, average age 43.1. Top brand affinities: Adriana Lima, Superman, Scarlett Johansson, Natalie Portman, Megan Fox.
Top brand affinities include Adriana Lima, Superman, Scarlett Johansson, with strongest over-indexing on Adriana Lima (9.25× the country average).
Demographically, the Ozempic audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
The typical Ozempic fan in Brazil is more female, around 43.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Adriana Lima.
The key figures that characterise the Ozempic profile in Brazil.
73.4% are female, 26.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 43.1 |
| Estimated audience size | 4,492,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 15% | |
| 30-39 | 33% | |
| 40-49 | 33% | |
| 50+ | 15% |
of the worldwide Ozempic audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.3% |
| Brazil | 10.2% |
| Germany | 5.8% |
The strongest cross-interests of the Ozempic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juice fasting | Health | 45.38× | ||
| 02 | Weight Watchers | Food & Beverages | 22.56× | ||
| 03 | John Wick 2 | Movies & TV | 10.95× | ||
| 04 | Heidi Klum | Fashion & Accessoires | 10.88× | ||
| 05 | Smoothie | Food & Beverages | 10.70× | ||
| 06 | Placebo (band) | Music & Radio | 10.50× | ||
| 07 | Barbara Palvin | Fashion & Accessoires | 9.29× | ||
| 08 | Adriana Lima | Fashion & Accessoires | 9.25× | ||
| 09 | Natalie Dormer | Movies & TV | 8.94× | ||
| 10 | Natalie Portman | Movies & TV | 8.01× | ||
| 11 | Halle Berry | Movies & TV | 7.26× | ||
| 12 | Energy bar | Food & Beverages | 6.58× | ||
| 13 | Nicole Kidman | Movies & TV | 5.90× | ||
| 14 | Scarlett Johansson | Movies & TV | 5.75× | ||
| 15 | Tom Hardy | Movies & TV | 5.61× | ||
| 16 | Megan Fox | Movies & TV | 5.02× | ||
| 17 | Julia Roberts | Movies & TV | 4.56× | ||
| 18 | Rede Record | Movies & TV | 4.02× | ||
| 19 | The Big Bang Theory | Movies & TV | 3.06× | ||
| 20 | Superman | Movies & TV | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.75× | |
| Price Sensitivity | PREMIUM | 1.54× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Tradition | CONSERVATISM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ozempic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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