Ozempic Audience in United States

Ozempic logo

Ozempic has an estimated audience of 8,361,277 people in United States. 70.0% are female, 30.0% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Historic site, Natural rubber, Product design, Bank account.

The average Ozempic fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Historic site, Natural rubber, with strongest over-indexing on Keene, New Hampshire (136.6× the country average). Demographically, the Ozempic audience skews more female with an average age of 44.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Ozempic fans

Demographic split for Ozempic audience in United States
MetricValue
Female70.0%
Male30.0%
Average age44.0
Estimated audience size8,361,277

Audience persona

The typical Ozempic fan in United States is more female, around 44.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Ozempic in United States
RegionReachAffinity
California1,174,1731.28×
Texas847,2841.18×
Florida624,2411.1×
New York515,7731.1×
Pennsylvania294,3561.05×
Illinois289,9211.04×
Georgia284,9331.11×
North Carolina259,6191.03×
Ohio258,5651×
New Jersey233,9731.1×
Virginia216,2511.06×
Michigan210,5330.96×
Washington184,0881.1×
Tennessee172,4451.03×
Massachusetts164,0981×
Indiana157,5431.03×
Maryland152,1451.06×
Missouri132,9900.99×
South Carolina129,8431.03×
Colorado124,3570.94×
Louisiana119,1191.1×
Wisconsin118,1010.94×
Minnesota117,2010.98×
Kentucky107,8661.03×
Oregon104,8821.09×
Oklahoma93,3621.01×
Nevada90,1391.11×
Connecticut89,1021.06×
Arkansas75,8731.1×
Utah72,2620.97×
Mississippi70,7441.03×
Kansas65,1240.99×
Iowa62,6220.91×
New Mexico40,8440.97×
Hawaii40,2191.12×
Idaho39,7270.95×
Nebraska38,0060.91×
West Virginia37,2200.96×
New Hampshire27,1360.82×
Maine26,9890.9×
Rhode Island25,1190.94×
Montana21,4540.92×
Washington, District of Columbia21,1460.84×
Delaware20,5550.89×
South Dakota16,7160.86×
North Dakota15,1370.88×
Vermont10,6170.72×
Wyoming9,8320.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ozempic audience
BrandAffinityCategory
Keene, New Hampshire136.6×Travel & Leisure
Historic site5.3×Arts & Culture
Natural rubber2.36×Cars & Mobility
Product design1.74×Business & Career
Bank account1.92×Business & Career
Mathcore4.94×Music & Radio
JDSU1.72×Business & Career
Mothercare1.82×Kids & Family
UK garage2.98×Music & Radio
Kendra Scott1.5×Fashion & Accessoires
Jesse Plemons1.75×Movies & TV
Isometric exercise4.21×Sports
Staycation1.54×Home & Garden
Stamp collecting2.18×Home & Garden
Google Home2.86×Technology & Electronics
Nebraska Cornhuskers football1.58×Sports
Jeep Wagoneer2.48×Cars & Mobility
Halsey, Oregon3.59×Travel & Leisure
Japanese domestic market2.05×Politics & Society
Home staging2.22×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ozempic audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.58
Luxury OrientationPREMIUM1.42
Design AffinityPREMIUM1.35
MindfulnessBALANCE1.34
Pet OwnershipJOY1.31
Healthy LifestyleBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Ozempic
CountryShare
United States18.1%
Brazil13.7%
Germany6.2%

See Ozempic audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Ozempic have in United States?

Ozempic has an estimated audience of 8,361,277 people in United States, concentrated in California and Texas.

What is the gender split and age of Ozempic fans?

70.0% of Ozempic fans are female, 30.0% are male, with an average age of 44.0 years.

Which brands do Ozempic fans like most?

Ozempic fans show strongest brand affinity for Keene, New Hampshire (136.6×), Historic site (5.3×), and Natural rubber (2.36×) over the country average.

Where do Ozempic fans live in United States?

Ozempic fans in United States are most concentrated in California (reach 1,174,173), Texas (reach 847,284), and Florida (reach 624,241). These three regions account for the largest share of the active audience.

What other brands do Ozempic fans also like?

Beyond Ozempic itself, the audience over-indexes on Historic site (5.3×), Natural rubber (2.36×), Product design (1.74×), and Bank account (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ozempic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.