Rascasse Audience Intelligence

Ozempic Target Market in United States

A data profile of the people who buy, follow and care about Ozempic in United States — modelled from more than twelve digital signal sources. Ozempic has an estimated audience of 7,621,015 people in United States.

#485among Brand in United States#195in Health

The average Ozempic fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, Pinterest, QVC, with strongest over-indexing on Trader Joe's (1.93× the country average).

Demographically, the Ozempic audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ozempic fan in United States is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Trader Joe's.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ozempic profile in United States.

Audience size
7.6M
in United States
Gender
72.2%♀
27.8% male
Age
44.0
average years
Country rank
#4661
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ozempic

72.2% are female, 27.8% are male, average age 44.0.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Ozempic audience in United States
MetricValue
Female72.2%
Male27.8%
Average age44.0
Estimated audience size7,621,015
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Ozempic audience in United States
Age bracketShare%
16-194%
20-2913%
30-3930%
40-4936%
50+17%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Ozempic audience comes from United States.

Worldwide audience distribution share by country for Ozempic
CountryShare
United States17.3%
Brazil10.2%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ozempic audience in United States is strongest.

Fig. 05

Top regions by affinity

Ozempic customers by region in United States
#RegionReachAffinity×
01California~1M1.20×
02Louisiana~100K1.15×
03Arkansas~80K1.14×
04Alabama~100K1.13×
05Mississippi~80K1.13×
06Hawaii~40K1.13×
07Texas~800K1.12×
08Florida~600K1.09×
09Nevada~90K1.09×
10Georgia~300K1.07×
11Washington~200K1.06×
12Oregon~100K1.06×
13Connecticut~90K1.06×
14New York~500K1.05×
15Kentucky~100K1.05×
16West Virginia~40K1.05×
17New Jersey~200K1.04×
18Tennessee~200K1.04×
19Maryland~100K1.04×
20Virginia~200K1.03×
21South Carolina~100K1.03×
22Indiana~200K1.02×
23Pennsylvania~300K1.01×
24Oklahoma~90K1.01×
25New Mexico~40K1.01×
26Arizona~200K1.00×
27Illinois~300K0.99×
28North Carolina~300K0.99×
29Kansas~70K0.99×
30Alaska~20K0.99×
31Ohio~300K0.98×
32Missouri~100K0.98×
33Rhode Island~30K0.98×
34Massachusetts~200K0.95×
35Minnesota~100K0.95×
36Idaho~40K0.95×
37Montana~20K0.95×
38North Dakota~20K0.95×
39Michigan~200K0.94×
40Wisconsin~100K0.94×
41Utah~70K0.94×
42Iowa~70K0.94×
43Nebraska~40K0.94×
44South Dakota~20K0.92×
45Colorado~100K0.91×
46Maine~30K0.91×
47Delaware~20K0.90×
48New Hampshire~30K0.86×
49Washington, District of Columbia~20K0.84×
50Vermont~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Ozempic, United States
0.78×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ozempic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ozempic audience
#·InterestCategoryAffinity×
01International educationBusiness & Career5.25×
02QVCMovies & TV3.13×
03Diet foodFood & Beverages2.90×
04Paleolithic dietHealth2.56×
05Natural foodsFood & Beverages2.52×
06High-intensity interval trainingSports2.46×
07Eyelash extensionsBeauty & Wellness2.38×
08Discount storesShopping2.03×
09Trader Joe'sShopping1.93×
10MoisturizerHome & Garden1.80×
11ULTA BeautyBeauty & Wellness1.65×
12Personal careHealth1.64×
13Organic foodFood & Beverages1.61×
14Self-loveHealth1.60×
15Shopping mallsShopping1.59×
16InnovationBusiness & Career1.58×
17IKEAHome & Garden1.56×
18FedExBusiness & Career1.55×
19PinterestInternet & Social Media1.53×
20Skin careBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ozempic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ozempic audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.52×
Community OrientationOPEN1.50×
Price SensitivityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ozempic audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.99×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ozempic's target market in United States?

Ozempic's target market in United States covers an estimated 7,621,015 people, concentrated in California and Texas.

02

What is the gender split and age of Ozempic customers?

72.2% of the Ozempic audience are female, 27.8% are male, with an average age of 44.0 years.

03

Which brands do Ozempic fans like most?

Ozempic fans show strongest brand affinity for Trader Joe's (1.93×), Pinterest (1.53×), and QVC (3.13×) over the country average.

04

Where do Ozempic fans live in United States?

Ozempic fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Ozempic fans also like?

Beyond Ozempic itself, the audience over-indexes on Pinterest (1.53×), QVC (3.13×), Discount stores (2.03×), and Organic food (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Ozempic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ozempic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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