Mediterranean diet Audience in United States

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Mediterranean diet has an estimated audience of 2,561,815 people in United States. 74.4% are female, 25.6% are male, average age 42.5. Top regions: Florida, California, Texas. Top brand affinities: Keene, New Hampshire, headspace, Goop, Governor of Michigan, Wok.

The average Mediterranean diet fan in United States is 42.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Keene, New Hampshire, headspace, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Mediterranean diet audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Mediterranean diet fans

Demographic split for Mediterranean diet audience in United States
MetricValue
Female74.4%
Male25.6%
Average age42.5
Estimated audience size2,561,815

Audience persona

The typical Mediterranean diet fan in United States is more female, around 42.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Mediterranean diet in United States
RegionReachAffinity
Florida181,7441.05×
California181,2180.64×
Texas171,1980.78×
New York115,4470.81×
North Carolina91,2311.18×
Pennsylvania88,9201.03×
Georgia87,5991.11×
Ohio85,0521.08×
Illinois74,6960.88×
Virginia64,4591.03×
Tennessee61,4881.2×
Michigan60,8650.91×
Washington59,1941.15×
New Jersey55,3260.85×
Arizona54,1481.04×
Missouri49,4181.2×
Indiana47,1251.01×
South Carolina46,0121.19×
Massachusetts45,0060.89×
Wisconsin41,0041.06×
Colorado40,7921.01×
Alabama39,7631.11×
Minnesota39,1421.07×
Maryland37,5620.85×
Louisiana36,6531.11×
Oregon35,5441.21×
Kentucky34,7331.08×
Oklahoma29,7151.04×
Connecticut26,6831.04×
Utah25,3531.11×
Mississippi23,5711.12×
Arkansas22,6771.07×
Iowa21,2011×
Kansas19,1590.95×
Nevada17,8530.72×
Idaho16,1721.26×
Nebraska12,6600.99×
West Virginia12,5031.05×
New Mexico12,4280.97×
New Hampshire11,9401.18×
Maine11,3581.24×
Hawaii8,4370.77×
Montana8,2841.17×
Rhode Island7,1150.87×
Delaware6,4010.91×
South Dakota5,3320.9×
Alaska4,8260.88×
Washington, District of Columbia4,7500.62×
North Dakota4,2570.81×
Vermont4,2570.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mediterranean diet audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
headspace22.04×Health
Goop12.23×Internet & Social Media
Governor of Michigan14.24×Politics & Society
Wok10.13×Food & Beverages
Cherish (group)16.41×Music & Radio
Grace Slick12.92×Music & Radio
Google Home9.53×Technology & Electronics
Hibachi10.31×Food & Beverages
Fairy godmother8.58×Literature
Grinch4.52×Movies & TV
TV Fanatic11.07×Movies & TV
Layne Staley6.19×Music & Radio
Vocal harmony4.37×Music & Radio
Kikar HaShabbat15.79×News
Cryptic crossword14.58×Technology & Electronics
El Paso County, Colorado11.96×Travel & Leisure
Ira Glass15.84×Music & Radio
Hipster8.78×Politics & Society
Guitarist (magazine)10.06×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mediterranean diet audience
TraitClusterScore
Healthy LifestyleBALANCE1.75
IndulgenceJOY1.73
Design AffinityPREMIUM1.62
TravellingTHRILL1.54
SustainabilityBALANCE1.52
MindfulnessBALANCE1.52

Worldwide distribution

Worldwide audience distribution share by country for Mediterranean diet
CountryShare
United States20.2%
Italy9.2%
Japan5.0%

See Mediterranean diet audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Mediterranean diet have in United States?

Mediterranean diet has an estimated audience of 2,561,815 people in United States, concentrated in Florida and California.

What is the gender split and age of Mediterranean diet fans?

74.4% of Mediterranean diet fans are female, 25.6% are male, with an average age of 42.5 years.

Which brands do Mediterranean diet fans like most?

Mediterranean diet fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (22.04×), and Goop (12.23×) over the country average.

Where do Mediterranean diet fans live in United States?

Mediterranean diet fans in United States are most concentrated in Florida (reach 181,744), California (reach 181,218), and Texas (reach 171,198). These three regions account for the largest share of the active audience.

What other brands do Mediterranean diet fans also like?

Beyond Mediterranean diet itself, the audience over-indexes on headspace (22.04×), Goop (12.23×), Governor of Michigan (14.24×), and Wok (10.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mediterranean diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.