Mediterranean diet Audience in United States

Mediterranean diet has an estimated audience of 2,561,815 people in United States. 74.4% are female, 25.6% are male, average age 42.5. Top regions: Florida, California, Texas. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, Diane Keaton.

The average Mediterranean diet fan in United States is 42.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Mediterranean diet audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Mediterranean diet fans

Demographic split for Mediterranean diet audience in United States
MetricValue
Female74.4%
Male25.6%
Average age42.5
Estimated audience size2,561,815

Audience persona

The typical Mediterranean diet fan in United States is more female, around 42.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Mediterranean diet in United States
RegionReachAffinity
Florida181,7441.05×
California181,2180.64×
Texas171,1980.78×
New York115,4470.81×
North Carolina91,2311.18×
Pennsylvania88,9201.03×
Georgia87,5991.11×
Ohio85,0521.08×
Illinois74,6960.88×
Virginia64,4591.03×
Tennessee61,4881.2×
Michigan60,8650.91×
Washington59,1941.15×
New Jersey55,3260.85×
Arizona54,1481.04×
Missouri49,4181.2×
Indiana47,1251.01×
South Carolina46,0121.19×
Massachusetts45,0060.89×
Wisconsin41,0041.06×
Colorado40,7921.01×
Alabama39,7631.11×
Minnesota39,1421.07×
Maryland37,5620.85×
Louisiana36,6531.11×
Oregon35,5441.21×
Kentucky34,7331.08×
Oklahoma29,7151.04×
Connecticut26,6831.04×
Utah25,3531.11×
Mississippi23,5711.12×
Arkansas22,6771.07×
Iowa21,2011×
Kansas19,1590.95×
Nevada17,8530.72×
Idaho16,1721.26×
Nebraska12,6600.99×
West Virginia12,5031.05×
New Mexico12,4280.97×
New Hampshire11,9401.18×
Maine11,3581.24×
Hawaii8,4370.77×
Montana8,2841.17×
Rhode Island7,1150.87×
Delaware6,4010.91×
South Dakota5,3320.9×
Alaska4,8260.88×
Washington, District of Columbia4,7500.62×
North Dakota4,2570.81×
Vermont4,2570.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mediterranean diet audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One16.49×Business & Career
Google Maps11.22×Internet & Social Media
Indeed.com10.21×Business & Career
Diane Keaton14.58×Movies & TV
Circle K15.28×Shopping
Khan Academy17.37×Business & Career
AccuWeather13.26×Home & Garden
CarGurus12.05×Cars & Mobility
DeviantArt13.71×Internet & Social Media
Kendra Scott20.27×Fashion & Accessoires
Billy Bob Thornton16.45×Movies & TV
Jennifer Garner22.04×Movies & TV
Margot Robbie16.98×Movies & TV
Google News10.53×News
Demi Moore16.49×Movies & TV
Catherine Zeta-Jones19.71×Movies & TV
Bruce Willis12.27×Movies & TV
Aaron Rodgers10.72×Sports
Nicole Kidman15.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mediterranean diet audience
TraitClusterScore
Healthy LifestyleBALANCE1.75
IndulgenceJOY1.73
Design AffinityPREMIUM1.62
TravellingTHRILL1.54
SustainabilityBALANCE1.52
MindfulnessBALANCE1.52

Worldwide distribution

Worldwide audience distribution share by country for Mediterranean diet
CountryShare
United States20.2%
Italy9.2%
Japan5.0%

See Mediterranean diet audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Mediterranean diet have in United States?

Mediterranean diet has an estimated audience of 2,561,815 people in United States, concentrated in Florida and California.

What is the gender split and age of Mediterranean diet fans?

74.4% of Mediterranean diet fans are female, 25.6% are male, with an average age of 42.5 years.

Which brands do Mediterranean diet fans like most?

Mediterranean diet fans show strongest brand affinity for Finnair (675×), Capital One (16.49×), and Google Maps (11.22×) over the country average.

Where do Mediterranean diet fans live in United States?

Mediterranean diet fans in United States are most concentrated in Florida (reach 181,744), California (reach 181,218), and Texas (reach 171,198). These three regions account for the largest share of the active audience.

What other brands do Mediterranean diet fans also like?

Beyond Mediterranean diet itself, the audience over-indexes on Capital One (16.49×), Google Maps (11.22×), Indeed.com (10.21×), and Diane Keaton (14.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mediterranean diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.