Rascasse Audience Intelligence

Hash browns Audience in United States

A data profile of the people who buy, follow and care about Hash browns in United States — modelled from more than twelve digital signal sources. Hash browns has an estimated audience of 622,793 people in United States.

#245among Dish in United States#10487among Topic in United States#1734in Food & Beverages

The average Hash browns fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include IHOP, French toast, Subway, with strongest over-indexing on IHOP (9.95× the country average).

Demographically, the Hash browns audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hash browns fan in United States is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for IHOP.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hash browns profile in United States.

Audience size
623K
in United States
Gender
62.4%♀
37.6% male
Age
42.0
average years
Country rank
#32083
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hash browns fans

62.4% are female, 37.6% are male, average age 42.0.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Hash browns audience in United States
MetricValue
Female62.4%
Male37.6%
Average age42.0
Estimated audience size622,793
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Hash browns audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4922%
50+28%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Hash browns audience comes from United States.

Worldwide audience distribution share by country for Hash browns
CountryShare
United States41.5%
Germany8.2%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hash browns audience in United States is strongest.

Fig. 05

Top regions by affinity

Hash browns fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~30K1.60×
02New York~40K1.28×
03Massachusetts~10K1.21×
04Nevada~7K1.17×
05New Jersey~20K1.14×
06Alaska~2K1.14×
07New Hampshire~3K1.13×
08Florida~50K1.11×
09Minnesota~10K1.11×
10Connecticut~7K1.07×
11Nebraska~3K1.07×
12Rhode Island~2K1.07×
13California~70K1.06×
14Maine~2K1.06×
15Utah~6K1.05×
16Pennsylvania~20K1.04×
17Washington~10K1.03×
18South Dakota~1K1.03×
19Michigan~20K1.02×
20North Dakota~1K1.02×
21Delaware~2K1.01×
22Texas~50K0.99×
23North Carolina~20K0.99×
24Wisconsin~9K0.99×
25Oregon~7K0.98×
26Iowa~5K0.98×
27Vermont~1K0.98×
28Idaho~3K0.97×
29Hawaii~3K0.97×
30Virginia~10K0.96×
31Arizona~10K0.96×
32Louisiana~8K0.96×
33New Mexico~3K0.96×
34Georgia~20K0.95×
35Ohio~20K0.95×
36Kansas~5K0.95×
37Montana~2K0.95×
38Maryland~10K0.94×
39Colorado~9K0.94×
40South Carolina~9K0.93×
41Washington, District of Columbia~2K0.93×
42Oklahoma~6K0.90×
43Indiana~10K0.89×
44Arkansas~4K0.85×
45Missouri~8K0.84×
46Alabama~7K0.84×
47West Virginia~2K0.82×
48Tennessee~10K0.81×
49Kentucky~6K0.80×
50Mississippi~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Hash browns, United States
0.78×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hash browns audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hash browns audience
#·InterestCategoryAffinity×
01French toastFood & Beverages28.70×
02FIS Alpine Ski World CupSports20.00×
03Fischer (company)Sports20.00×
04IHOPFood & Beverages9.95×
05SausageFood & Beverages5.93×
06SubwayFood & Beverages4.73×
07FedExBusiness & Career4.24×
08Pizza HutFood & Beverages4.09×
09McDonald'sFood & Beverages3.51×
10RedditInternet & Social Media2.99×
11Domino's PizzaFood & Beverages2.72×
12StarbucksFood & Beverages2.51×
13Discount storesShopping2.48×
14BreakfastFood & Beverages2.44×
15Mortgage loansBusiness & Career2.37×
16Burger KingFood & Beverages2.32×
17Shopping mallsShopping2.27×
18PinterestInternet & Social Media1.98×
19BarbecueFood & Beverages1.97×
20AirbnbTravel & Leisure1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hash browns audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hash browns audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
Convenience OrientationPREMIUM1.75×
Family OrientationCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hash browns audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.73×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hash browns have in United States?

Hash browns has an estimated audience of 622,793 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hash browns fans?

62.4% of Hash browns fans are female, 37.6% are male, with an average age of 42.0 years.

03

Which brands do Hash browns fans like most?

Hash browns fans show strongest brand affinity for IHOP (9.95×), French toast (28.7×), and Subway (4.73×) over the country average.

04

Where do Hash browns fans live in United States?

Hash browns fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hash browns fans also like?

Beyond Hash browns itself, the audience over-indexes on French toast (28.7×), Subway (4.73×), FIS Alpine Ski World Cup (20×), and Pizza Hut (4.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hash browns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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