A data profile of the people who buy, follow and care about Sears (Mexico) in Mexico — modelled from more than twelve digital signal sources. Sears (Mexico) has an estimated audience of 5,533,411 people in Mexico.
The average Sears (Mexico) fan in Mexico is 32.4 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state).
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (462.4× the country average).
Demographically, the Sears (Mexico) audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Sears (Mexico) fan in Mexico is more female, around 32.4 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Sears (Mexico) profile in Mexico.
56.4% are female, 43.6% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 32.4 |
| Estimated audience size | 5,533,411 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Sears (Mexico) audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 68.9% |
| United States | 19.8% |
| Canada | 2.2% |
Where the Sears (Mexico) audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1.5M | 2.16× | |
| 02 | Durango | ~100K | 1.85× | |
| 03 | Yucatan | ~200K | 1.82× | |
| 04 | Veracruz (state) | ~500K | 1.61× | |
| 05 | Distrito Federal | ~1M | 1.52× | |
| 06 | Nuevo Leon | ~400K | 1.27× | |
| 07 | Guanajuato | ~300K | 1.23× | |
| 08 | Morelos | ~100K | 1.18× | |
| 09 | Baja California Sur | ~50K | 1.18× | |
| 10 | Aguascalientes | ~70K | 1.02× | |
| 11 | Puebla | ~300K | 1.00× | |
| 12 | Tamaulipas | ~200K | 0.96× | |
| 13 | Michoacan de Ocampo | ~200K | 0.95× | |
| 14 | Nayarit | ~50K | 0.93× | |
| 15 | Colima | ~30K | 0.87× | |
| 16 | Jalisco | ~300K | 0.85× | |
| 17 | Hidalgo | ~100K | 0.85× | |
| 18 | Chiapas | ~100K | 0.79× | |
| 19 | Baja California | ~200K | 0.76× | |
| 20 | Chihuahua | ~100K | 0.71× | |
| 21 | Zacatecas | ~40K | 0.65× | |
| 22 | Coahuila de Zaragoza | ~90K | 0.58× | |
| 23 | Sinaloa | ~80K | 0.58× | |
| 24 | Guerrero | ~80K | 0.58× | |
| 25 | Tlaxcala | ~20K | 0.40× | |
| 26 | Oaxaca | ~60K | 0.39× | |
| 27 | Campeche | ~10K | 0.34× |
The strongest cross-interests of the Sears (Mexico) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 471.87× | ||
| 02 | Costa Rica | Travel & Leisure | 462.40× | ||
| 03 | Shopping and fashion | Shopping | 218.86× | ||
| 04 | Game consoles | Technology & Electronics | 126.71× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 122.48× | ||
| 06 | Valentine's Day | Kids & Family | 118.59× | ||
| 07 | Catholic Church | Politics & Society | 96.47× | ||
| 08 | Travel agency | Travel & Leisure | 69.11× | ||
| 09 | Pilsner | Food & Beverages | 63.35× | ||
| 10 | Sarcasm | Politics & Society | 61.91× | ||
| 11 | Broadcasting of sports events | Movies & TV | 56.16× | ||
| 12 | Mobile game | Games | 54.76× | ||
| 13 | El País | News | 48.96× | ||
| 14 | Banana | Food & Beverages | 47.52× | ||
| 15 | Dentistry | Business & Career | 46.08× | ||
| 16 | Multi-level marketing | Business & Career | 44.64× | ||
| 17 | Orange (fruit) | Food & Beverages | 34.56× | ||
| 18 | Breastfeeding | Kids & Family | 31.68× | ||
| 19 | Sexology | Kids & Family | 28.80× | ||
| 20 | Freeware | Technology & Electronics | 23.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 19.96× | |
| Travelling | THRILL | 18.36× | |
| Urban Lifestyle | OPEN | 3.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Extroversion | THRILL | 0.83× | |
| Tradition | CONSERVATISM | 0.88× |
Sears (Mexico)'s target market in Mexico covers an estimated 5,533,411 people, concentrated in State of Mexico and Distrito Federal.
56.4% of the Sears (Mexico) audience are female, 43.6% are male, with an average age of 32.4 years.
Sears (Mexico) fans show strongest brand affinity for Costa Rica (462.4×), Shopping and fashion (218.86×), and Game consoles (126.71×) over the country average.
Sears (Mexico) fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1M), and Veracruz (state) (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sears (Mexico) itself, the audience over-indexes on Shopping and fashion (218.86×), Game consoles (126.71×), Catholic Church (96.47×), and Travel agency (69.11×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Sears (Mexico). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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