Sears (Mexico) Target Market in Mexico
Sears (Mexico) has an estimated audience of 5,284,048 people in Mexico. 56.4% are female, 43.6% are male, average age 32.4. Top regions: State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
The average Sears (Mexico) fan in Mexico is 32.4 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (462.4× the country average). Demographically, the Sears (Mexico) audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Type: Brand
Customer demographics of Sears (Mexico)
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 32.4 |
| Estimated audience size | 5,284,048 |
Audience persona
The typical Sears (Mexico) fan in Mexico is more female, around 32.4 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Sears (Mexico) customers by region in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~1.5M | 2.16× |
| Distrito Federal | ~1M | 1.52× |
| Veracruz (state) | ~500K | 1.61× |
| Nuevo Leon | ~400K | 1.27× |
| Jalisco | ~300K | 0.85× |
| Guanajuato | ~300K | 1.23× |
| Puebla | ~300K | 1× |
| Yucatan | ~200K | 1.82× |
| Michoacan de Ocampo | ~200K | 0.95× |
| Tamaulipas | ~200K | 0.96× |
| Baja California | ~200K | 0.76× |
| Durango | ~100K | 1.85× |
| Chihuahua | ~100K | 0.71× |
| Chiapas | ~100K | 0.79× |
| Hidalgo | ~100K | 0.85× |
| Morelos | ~100K | 1.18× |
| Coahuila de Zaragoza | ~90K | 0.58× |
| Sinaloa | ~80K | 0.58× |
| Guerrero | ~80K | 0.58× |
| Aguascalientes | ~70K | 1.02× |
| Oaxaca | ~60K | 0.39× |
| Baja California Sur | ~50K | 1.18× |
| Nayarit | ~50K | 0.93× |
| Zacatecas | ~40K | 0.65× |
| Colima | ~30K | 0.87× |
| Tlaxcala | ~20K | 0.4× |
| Campeche | ~10K | 0.34× |
Top brand affinities of the Sears (Mexico) audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 462.4× | Travel & Leisure |
| Shopping and fashion | 218.86× | Shopping |
| Game consoles | 126.71× | Technology & Electronics |
| Catholic Church | 96.47× | Politics & Society |
| Travel agency | 69.11× | Travel & Leisure |
| Mobile game | 54.76× | Games |
| Sarcasm | 61.91× | Politics & Society |
| Valentine's Day | 118.59× | Kids & Family |
| Exfoliation (cosmetology) | 122.48× | Beauty & Wellness |
| Banana | 47.52× | Food & Beverages |
| El País | 48.96× | News |
| Dentistry | 46.08× | Business & Career |
| Broadcasting of sports events | 56.16× | Movies & TV |
| Pilsner | 63.35× | Food & Beverages |
| Daily Horoscope | 471.87× | Internet & Social Media |
| Multi-level marketing | 44.64× | Business & Career |
| Breastfeeding | 31.68× | Kids & Family |
| Freeware | 23.04× | Technology & Electronics |
| Sexology | 28.8× | Kids & Family |
| Orange (fruit) | 34.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 19.96 |
| Travelling | THRILL | 18.36 |
| Urban Lifestyle | OPEN | 3.05 |
| Risk Appetite | THRILL | 1.91 |
| Price Sensitivity | PREMIUM | 1.45 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 68.5% |
| United States | 20.5% |
| Canada | 2.2% |
See Sears (Mexico) audiences in other countries
More audiences in Mexico
- BBVA (10,664,420)
- Champion (train) (10,114,200)
- Walmart (8,925,599)
- Bodega Aurrerá (7,627,463)
- OXXO (7,280,150)
Frequently asked questions
Who is Sears (Mexico)'s target market in Mexico?
Sears (Mexico)'s target market in Mexico covers an estimated 5,284,048 people, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Sears (Mexico) customers?
56.4% of the Sears (Mexico) audience are female, 43.6% are male, with an average age of 32.4 years.
Which brands do Sears (Mexico) fans like most?
Sears (Mexico) fans show strongest brand affinity for Costa Rica (462.4×), Shopping and fashion (218.86×), and Game consoles (126.71×) over the country average.
Where do Sears (Mexico) fans live in Mexico?
Sears (Mexico) fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1M), and Veracruz (state) (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Sears (Mexico) fans also like?
Beyond Sears (Mexico) itself, the audience over-indexes on Shopping and fashion (218.86×), Game consoles (126.71×), Catholic Church (96.47×), and Travel agency (69.11×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sears (Mexico). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.