Sears (Mexico) Audience in Mexico
Sears (Mexico) has an estimated audience of 5,284,048 people in Mexico. 56.4% are female, 43.6% are male, average age 32.4. Top regions: State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities: Amanda Seyfried, Eva Green, Sharon Stone, Natalie Dormer, MSN.
The average Sears (Mexico) fan in Mexico is 32.4 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities include Amanda Seyfried, Eva Green, Sharon Stone, with strongest over-indexing on Amanda Seyfried (22.03× the country average). Demographically, the Sears (Mexico) audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Type: Brand
Demographics of Sears (Mexico) fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 32.4 |
| Estimated audience size | 5,284,048 |
Audience persona
The typical Sears (Mexico) fan in Mexico is more female, around 32.4 years old, with strong Travelling tendencies and a notable affinity for Amanda Seyfried.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,568,322 | 2.16× |
| Distrito Federal | 1,059,841 | 1.52× |
| Veracruz (state) | 500,807 | 1.61× |
| Nuevo Leon | 401,483 | 1.27× |
| Jalisco | 333,462 | 0.85× |
| Guanajuato | 307,643 | 1.23× |
| Puebla | 279,526 | 1× |
| Yucatan | 199,628 | 1.82× |
| Michoacan de Ocampo | 173,037 | 0.95× |
| Tamaulipas | 170,096 | 0.96× |
| Baja California | 166,706 | 0.76× |
| Durango | 135,634 | 1.85× |
| Chihuahua | 130,515 | 0.71× |
| Chiapas | 125,518 | 0.79× |
| Hidalgo | 109,242 | 0.85× |
| Morelos | 107,630 | 1.18× |
| Coahuila de Zaragoza | 91,117 | 0.57× |
| Sinaloa | 81,486 | 0.58× |
| Guerrero | 77,430 | 0.58× |
| Aguascalientes | 68,297 | 1.02× |
| Oaxaca | 56,233 | 0.38× |
| Baja California Sur | 49,899 | 1.18× |
| Nayarit | 47,464 | 0.93× |
| Zacatecas | 43,383 | 0.65× |
| Colima | 29,282 | 0.86× |
| Tlaxcala | 23,700 | 0.39× |
| Campeche | 13,272 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Amanda Seyfried | 22.03× | Movies & TV |
| Eva Green | 20× | Movies & TV |
| Sharon Stone | 20× | Movies & TV |
| Natalie Dormer | 20× | Movies & TV |
| MSN | 4.06× | News |
| Elizabeth Debicki | 20× | Movies & TV |
| Alicia Vikander | 20× | Movies & TV |
| Rose Leslie | 20× | Movies & TV |
| Bruce Willis | 3.99× | Movies & TV |
| Heath Ledger | 6.67× | Movies & TV |
| Catholic Church | 2.42× | Politics & Society |
| Taylor Lautner | 8.28× | Movies & TV |
| Travel agency | 2.72× | Travel & Leisure |
| Pilsner | 5.31× | Food & Beverages |
| Costco | 1.86× | Shopping |
| Banana | 2.38× | Food & Beverages |
| Sarcasm | 2.36× | Politics & Society |
| Pedro Pascal | 2.36× | Movies & TV |
| Game consoles | 1.79× | Technology & Electronics |
| Patrick Swayze | 7.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.53 |
| Price Sensitivity | PREMIUM | 1.32 |
| Need for Security | CONSERVATISM | 1.11 |
| Urban Lifestyle | OPEN | 1.09 |
| Spirituality | BALANCE | 1.05 |
| DIY Mentality | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 68.5% |
| United States | 20.5% |
| Canada | 2.2% |
See Sears (Mexico) audiences in other countries
More audiences in Mexico
- BBVA (10,664,420)
- Champion (train) (10,114,200)
- Walmart (8,925,599)
- Bodega Aurrerá (7,627,463)
- OXXO (7,280,150)
Frequently asked questions
How many fans does Sears (Mexico) have in Mexico?
Sears (Mexico) has an estimated audience of 5,284,048 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Sears (Mexico) fans?
56.4% of Sears (Mexico) fans are female, 43.6% are male, with an average age of 32.4 years.
Which brands do Sears (Mexico) fans like most?
Sears (Mexico) fans show strongest brand affinity for Amanda Seyfried (22.03×), Eva Green (20×), and Sharon Stone (20×) over the country average.
Where do Sears (Mexico) fans live in Mexico?
Sears (Mexico) fans in Mexico are most concentrated in State of Mexico (reach 1,568,322), Distrito Federal (reach 1,059,841), and Veracruz (state) (reach 500,807). These three regions account for the largest share of the active audience.
What other brands do Sears (Mexico) fans also like?
Beyond Sears (Mexico) itself, the audience over-indexes on Eva Green (20×), Sharon Stone (20×), Natalie Dormer (20×), and MSN (4.06×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sears (Mexico). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.