Rascasse Audience Intelligence

Industrial engineering Audience in United States

A data profile of the people who buy, follow and care about Industrial engineering in United States — modelled from more than twelve digital signal sources. Industrial engineering has an estimated audience of 6,452,331 people in United States.

#174among Field of study in United States#3205among Topic in United States#504in Business & Career

The average Industrial engineering fan in United States is 33.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sports, Music, Arts and music, with strongest over-indexing on Sports (3.06× the country average).

Demographically, the Industrial engineering audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Industrial engineering fan in United States is more male, around 33.7 years old, with strong Career Orientation tendencies and a notable affinity for Sports.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Industrial engineering profile in United States.

Audience size
6.5M
in United States
Gender
31.8%♀
68.2% male
Age
33.7
average years
Country rank
#5388
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Industrial engineering fans

31.8% are female, 68.2% are male, average age 33.7.

Fig. 02

Gender split

31.8%
Female
68.2%
Male
Demographic split for Industrial engineering audience in United States
MetricValue
Female31.8%
Male68.2%
Average age33.7
Estimated audience size6,452,331
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Industrial engineering audience in United States
Age bracketShare%
16-1936%
20-2920%
30-3916%
40-4914%
50+13%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Industrial engineering audience comes from United States.

Worldwide audience distribution share by country for Industrial engineering
CountryShare
United States16.5%
Germany6.8%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Industrial engineering audience in United States is strongest.

Fig. 05

Top regions by affinity

Industrial engineering fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K1.90×
02Mississippi~90K1.69×
03Texas~900K1.68×
04Louisiana~100K1.55×
05Illinois~300K1.33×
06Wisconsin~100K1.29×
07South Carolina~100K1.28×
08Kansas~60K1.23×
09California~900K1.22×
10Florida~500K1.22×
11Iowa~60K1.22×
12North Carolina~200K1.21×
13Indiana~100K1.20×
14Alabama~100K1.18×
15Arkansas~60K1.14×
16New Jersey~200K1.11×
17Massachusetts~100K1.11×
18North Dakota~10K1.10×
19Washington~100K1.09×
20Michigan~200K1.08×
21Arizona~100K1.08×
22Minnesota~100K1.06×
23Pennsylvania~200K1.04×
24Virginia~200K1.03×
25Maryland~100K1.03×
26Tennessee~100K0.98×
27Kentucky~80K0.97×
28Oklahoma~70K0.95×
29New York~300K0.93×
30New Mexico~30K0.92×
31Washington, District of Columbia~20K0.92×
32Ohio~200K0.90×
33Connecticut~60K0.90×
34Missouri~90K0.89×
35Rhode Island~20K0.88×
36West Virginia~30K0.87×
37South Dakota~10K0.87×
38Nebraska~30K0.84×
39Oregon~60K0.81×
40Hawaii~20K0.81×
41Montana~10K0.81×
42Delaware~10K0.81×
43Alaska~10K0.81×
44Vermont~9K0.80×
45New Hampshire~20K0.79×
46Colorado~80K0.76×
47Nevada~50K0.73×
48Maine~20K0.73×
49Idaho~20K0.69×
50Utah~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Industrial engineering, United States
0.66×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Industrial engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Industrial engineering audience
#·InterestCategoryAffinity×
01Motor vehicleCars & Mobility4.18×
02Popular musicMusic & Radio4.13×
03ManufacturingBusiness & Career4.08×
04AdventureTravel & Leisure3.89×
05EnergyHome & Garden3.89×
06MachineBusiness & Career3.88×
07WildlifeTravel & Leisure3.64×
08SportsSports3.06×
09Outdoor recreationSports3.00×
10MusicBusiness & Career2.95×
11EntertainmentMovies & TV2.92×
12Arts and musicArts & Culture2.88×
13MoviesMovies & TV2.69×
14ReadingLiterature2.51×
15GamesGames2.50×
16PetsPets & Animals2.48×
17Consumer electronicsTechnology & Electronics2.40×
18Live eventsMusic & Radio2.35×
19Food and drinkFood & Beverages2.34×
20FoodFood & Beverages2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Industrial engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Industrial engineering audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.86×
Convenience OrientationPREMIUM1.56×
Urban LifestyleOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Industrial engineering audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.35×
Social Media UsageJOY0.49×
DIY MentalityTHRILL0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Industrial engineering have in United States?

Industrial engineering has an estimated audience of 6,452,331 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Industrial engineering fans?

31.8% of Industrial engineering fans are female, 68.2% are male, with an average age of 33.7 years.

03

Which brands do Industrial engineering fans like most?

Industrial engineering fans show strongest brand affinity for Sports (3.06×), Music (2.95×), and Arts and music (2.88×) over the country average.

04

Where do Industrial engineering fans live in United States?

Industrial engineering fans in United States are most concentrated in Texas (reach ~900K), California (reach ~900K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Industrial engineering fans also like?

Beyond Industrial engineering itself, the audience over-indexes on Music (2.95×), Arts and music (2.88×), Popular music (4.13×), and Outdoor recreation (3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Industrial engineering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Industrial engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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