Institute of Electrical and Electronics Engineers Audience in United States

Institute of Electrical and Electronics Engineers logo

Institute of Electrical and Electronics Engineers has an estimated audience of 1,007,972 people in United States. 32.1% are female, 67.9% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: Vocal harmony, Wikia, El Paso County, Colorado, Home construction, Grinch.

The average Institute of Electrical and Electronics Engineers fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vocal harmony, Wikia, El Paso County, Colorado, with strongest over-indexing on Vocal harmony (21.96× the country average). Demographically, the Institute of Electrical and Electronics Engineers audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Institute of Electrical and Electronics Engineers fans

Demographic split for Institute of Electrical and Electronics Engineers audience in United States
MetricValue
Female32.1%
Male67.9%
Average age40.8
Estimated audience size1,007,972

Audience persona

The typical Institute of Electrical and Electronics Engineers fan in United States is more male, around 40.8 years old, with strong Career Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Institute of Electrical and Electronics Engineers in United States
RegionReachAffinity
California69,1180.62×
Texas53,6650.62×
New York35,4820.63×
Florida26,5060.39×
Virginia23,2850.95×
New Jersey20,5910.8×
Illinois20,2630.6×
Georgia18,0380.58×
Pennsylvania15,8720.47×
North Carolina15,8540.52×
Massachusetts13,0120.66×
Ohio13,0030.42×
Kentucky11,2430.89×
Michigan11,0950.42×
Maryland10,9520.63×
Washington9,5270.47×
Tennessee9,3310.46×
Colorado9,1040.57×
Arizona8,8570.43×
Missouri8,7420.54×
Alabama8,1620.58×
Mississippi7,8890.95×
South Carolina7,7200.51×
Louisiana7,5990.58×
Indiana7,0200.38×
Arkansas7,0090.84×
Wisconsin6,8980.45×
Oklahoma6,8540.61×
Minnesota6,5730.46×
West Virginia6,5131.39×
Alaska6,5003.01×
Kansas6,0160.76×
Idaho6,0151.19×
Oregon6,0020.52×
Hawaii5,7461.33×
Iowa5,7110.69×
Montana5,6662.03×
Nevada5,6450.58×
South Dakota5,5922.4×
Utah5,5400.61×
North Dakota5,4452.63×
New Hampshire5,3671.35×
Washington, District of Columbia5,3051.75×
Wyoming5,2693.53×
Nebraska5,2551.04×
Connecticut5,2470.52×
New Mexico5,2281.03×
Rhode Island5,1821.62×
Maine5,1791.43×
Vermont5,0972.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Institute of Electrical and Electronics Engineers audience
BrandAffinityCategory
Vocal harmony21.96×Music & Radio
Wikia6.79×Internet & Social Media
El Paso County, Colorado25.42×Travel & Leisure
Home construction2.09×Home & Garden
Grinch5.61×Movies & TV
Goop7.44×Internet & Social Media
Governor of Michigan10.04×Politics & Society
Hipster12.54×Politics & Society
Wok8.49×Food & Beverages
Historic site5.48×Arts & Culture
Israel2.49×Travel & Leisure
Hibachi8.87×Food & Beverages
Google Home5.91×Technology & Electronics
Morphine (band)7.42×Music & Radio
Fairy godmother6.61×Literature
La Jolla7.74×Travel & Leisure
Preta Gil17.46×Music & Radio
Natural rubber1.69×Cars & Mobility
Jesse Plemons2.7×Movies & TV
Mathcore6.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Institute of Electrical and Electronics Engineers audience
TraitClusterScore
Career OrientationPOWER2.08
Risk AppetiteTHRILL2
Early Adopter MentalityPOWER1.98
Need for SecurityCONSERVATISM1.89
TravellingTHRILL1.65
Urban LifestyleOPEN1.64

Worldwide distribution

Worldwide audience distribution share by country for Institute of Electrical and Electronics Engineers
CountryShare
United States22.0%
India6.9%
Brazil5.2%

See Institute of Electrical and Electronics Engineers audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Institute of Electrical and Electronics Engineers have in United States?

Institute of Electrical and Electronics Engineers has an estimated audience of 1,007,972 people in United States, concentrated in California and Texas.

What is the gender split and age of Institute of Electrical and Electronics Engineers fans?

32.1% of Institute of Electrical and Electronics Engineers fans are female, 67.9% are male, with an average age of 40.8 years.

Which brands do Institute of Electrical and Electronics Engineers fans like most?

Institute of Electrical and Electronics Engineers fans show strongest brand affinity for Vocal harmony (21.96×), Wikia (6.79×), and El Paso County, Colorado (25.42×) over the country average.

Where do Institute of Electrical and Electronics Engineers fans live in United States?

Institute of Electrical and Electronics Engineers fans in United States are most concentrated in California (reach 69,118), Texas (reach 53,665), and New York (reach 35,482). These three regions account for the largest share of the active audience.

What other brands do Institute of Electrical and Electronics Engineers fans also like?

Beyond Institute of Electrical and Electronics Engineers itself, the audience over-indexes on Wikia (6.79×), El Paso County, Colorado (25.42×), Home construction (2.09×), and Grinch (5.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Institute of Electrical and Electronics Engineers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.