Rascasse Audience Intelligence

Institute of Electrical and Electronics Engineers Audience in United States

A data profile of the people who buy, follow and care about Institute of Electrical and Electronics Engineers in United States — modelled from more than twelve digital signal sources. Institute of Electrical and Electronics Engineers has an estimated audience of 1,007,972 people in United States.

#140among University in United States#2115among POI in United States#1549in Business & Career

The average Institute of Electrical and Electronics Engineers fan in United States is 40.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Web server, Massive open online course, with strongest over-indexing on Google Drive (5.64× the country average).

Demographically, the Institute of Electrical and Electronics Engineers audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Institute of Electrical and Electronics Engineers fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Institute of Electrical and Electronics Engineers profile in United States.

Audience size
1M
in United States
Gender
32.1%♀
67.9% male
Age
40.8
average years
Country rank
#23547
POI in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Institute of Electrical and Electronics Engineers fans

32.1% are female, 67.9% are male, average age 40.8.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Institute of Electrical and Electronics Engineers audience in United States
MetricValue
Female32.1%
Male67.9%
Average age40.8
Estimated audience size1,007,972
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Institute of Electrical and Electronics Engineers audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4920%
50+25%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Institute of Electrical and Electronics Engineers audience comes from United States.

Worldwide audience distribution share by country for Institute of Electrical and Electronics Engineers
CountryShare
United States22.0%
India6.9%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Institute of Electrical and Electronics Engineers audience in United States is strongest.

Fig. 05

Top regions by affinity

Institute of Electrical and Electronics Engineers fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.34×
02Alaska~3K1.31×
03South Dakota~3K1.25×
04Washington, District of Columbia~4K1.20×
05North Dakota~2K1.20×
06Montana~3K1.14×
07Rhode Island~4K1.13×
08Hawaii~5K1.10×
09Delaware~3K1.10×
10New Hampshire~4K1.08×
11West Virginia~5K1.07×
12Maine~4K1.07×
13Idaho~5K1.04×
14Nebraska~5K1.04×
15Mississippi~8K1.02×
16New Mexico~5K1.02×
17Arkansas~8K0.99×
18Virginia~20K0.96×
19Iowa~8K0.96×
20Kansas~8K0.96×
21Kentucky~10K0.95×
22Oklahoma~10K0.94×
23New Jersey~20K0.93×
24Louisiana~10K0.93×
25Utah~8K0.93×
26Alabama~10K0.92×
27Connecticut~9K0.92×
28Nevada~9K0.92×
29Oregon~10K0.90×
30Maryland~20K0.89×
31South Carolina~10K0.89×
32Massachusetts~20K0.88×
33Indiana~20K0.88×
34Missouri~10K0.88×
35Wisconsin~10K0.88×
36Minnesota~10K0.88×
37Tennessee~20K0.87×
38Colorado~10K0.87×
39Arizona~20K0.85×
40Washington~20K0.85×
41Georgia~30K0.83×
42Michigan~20K0.82×
43Illinois~30K0.81×
44North Carolina~20K0.81×
45Ohio~20K0.80×
46Pennsylvania~30K0.79×
47Texas~70K0.76×
48New York~40K0.75×
49California~80K0.71×
50Florida~50K0.70×
Fig. 06

Affinity by region

Affinity by region — Institute of Electrical and Electronics Engineers, United States
0.70×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Institute of Electrical and Electronics Engineers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Institute of Electrical and Electronics Engineers audience
#·InterestCategoryAffinity×
01MechatronicsBusiness & Career44.00×
02Massive open online courseBusiness & Career21.23×
03Cool RunningsMovies & TV20.00×
04Fine Wine & Good SpiritsShopping17.13×
05Alan TuringPolitics & Society16.30×
06Business intelligenceBusiness & Career12.60×
07Lithium-ion batteryTechnology & Electronics12.57×
08Web serverTechnology & Electronics10.15×
09Data scienceBusiness & Career8.83×
10Information securityBusiness & Career6.72×
11TramCars & Mobility6.64×
12Google DriveTechnology & Electronics5.64×
13LinkedInInternet & Social Media5.42×
14InnovationBusiness & Career4.69×
15Master of Business AdministrationBusiness & Career4.65×
16Sustainable energyHome & Garden4.55×
17Renewable energyBusiness & Career4.26×
18FedExBusiness & Career3.61×
19Indeed.comBusiness & Career2.64×
20Mortgage loansBusiness & Career2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Institute of Electrical and Electronics Engineers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Institute of Electrical and Electronics Engineers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
Early Adopter MentalityPOWER1.94×
Convenience OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Institute of Electrical and Electronics Engineers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
DIY MentalityTHRILL0.77×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Institute of Electrical and Electronics Engineers have in United States?

Institute of Electrical and Electronics Engineers has an estimated audience of 1,007,972 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Institute of Electrical and Electronics Engineers fans?

32.1% of Institute of Electrical and Electronics Engineers fans are female, 67.9% are male, with an average age of 40.8 years.

03

Which brands do Institute of Electrical and Electronics Engineers fans like most?

Institute of Electrical and Electronics Engineers fans show strongest brand affinity for Google Drive (5.64×), Web server (10.15×), and Massive open online course (21.23×) over the country average.

04

Where do Institute of Electrical and Electronics Engineers fans live in United States?

Institute of Electrical and Electronics Engineers fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Institute of Electrical and Electronics Engineers fans also like?

Beyond Institute of Electrical and Electronics Engineers itself, the audience over-indexes on Web server (10.15×), Massive open online course (21.23×), Mechatronics (44×), and Fine Wine & Good Spirits (17.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Institute of Electrical and Electronics Engineers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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