A data profile of the people who buy, follow and care about Home automation for the elderly and disabled in United States — modelled from more than twelve digital signal sources. Home automation for the elderly and disabled has an estimated audience of 663,082 people in United States.
Home automation for the elderly and disabled has an estimated audience of 663,082 people in United States. 55.2% are female, 44.8% are male, average age 40.4. Top brand affinities: Mechatronics, Ronaldinho, RB Leipzig, Hair Extensions, United States national football team.
Top brand affinities include Mechatronics, Ronaldinho, RB Leipzig, with strongest over-indexing on Mechatronics (89.47× the country average).
Demographically, the Home automation for the elderly and disabled audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Pet Ownership.
The typical Home automation for the elderly and disabled fan in United States is more female, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Mechatronics.
The key figures that characterise the Home automation for the elderly and disabled profile in United States.
55.2% are female, 44.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 40.4 |
| Estimated audience size | 663,082 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 14% | |
| 30-39 | 13% | |
| 40-49 | 16% | |
| 50+ | 31% |
of the worldwide Home automation for the elderly and disabled audience comes from United States.
| Country | Share |
|---|---|
| United States | 48.7% |
| United Kingdom | 14.2% |
| Canada | 7.1% |
The strongest cross-interests of the Home automation for the elderly and disabled audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mechatronics | Business & Career | 89.47× | ||
| 02 | RB Leipzig | Sports | 20.00× | ||
| 03 | Eintracht Frankfurt | Sports | 20.00× | ||
| 04 | Paddy Power | Games | 20.00× | ||
| 05 | SC Freiburg | Sports | 20.00× | ||
| 06 | Watford F.C. | Sports | 20.00× | ||
| 07 | Bushido | Music & Radio | 20.00× | ||
| 08 | Ronaldinho | Sports | 11.56× | ||
| 09 | United States national football team | Sports | 9.03× | ||
| 10 | Anthony Joshua | Sports | 5.59× | ||
| 11 | YMCA | Politics & Society | 4.63× | ||
| 12 | Web server | Technology & Electronics | 3.99× | ||
| 13 | Redfin | Home & Garden | 3.82× | ||
| 14 | Hair Extensions | Beauty & Wellness | 3.09× | ||
| 15 | Bath and Bodyworks | Shopping | 2.94× | ||
| 16 | AccuWeather | Home & Garden | 2.84× | ||
| 17 | Menards | Home & Garden | 2.31× | ||
| 18 | Capital One | Business & Career | 1.70× | ||
| 19 | Trader Joe's | Shopping | 1.63× | ||
| 20 | Dollar General | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.99× | |
| Pet Ownership | JOY | 1.66× | |
| Career Orientation | POWER | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.01× | |
| Healthy Lifestyle | BALANCE | 1.04× | |
| Creativity | OPEN | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Home automation for the elderly and disabled. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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