Rascasse Audience Intelligence

Home automation for the elderly and disabled Audience in United States

A data profile of the people who buy, follow and care about Home automation for the elderly and disabled in United States — modelled from more than twelve digital signal sources. Home automation for the elderly and disabled has an estimated audience of 663,082 people in United States.

Home automation for the elderly and disabled has an estimated audience of 663,082 people in United States. 55.2% are female, 44.8% are male, average age 40.4. Top brand affinities: Mechatronics, Ronaldinho, RB Leipzig, Hair Extensions, United States national football team.

Top brand affinities include Mechatronics, Ronaldinho, RB Leipzig, with strongest over-indexing on Mechatronics (89.47× the country average).

Demographically, the Home automation for the elderly and disabled audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Pet Ownership.

The typical Home automation for the elderly and disabled fan in United States is more female, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Mechatronics.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home automation for the elderly and disabled profile in United States.

Audience size
663K
in United States
Gender
55.2%
44.8% male
Age
40.4
average years
Country rank
#30877
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home automation for the elderly and disabled fans

55.2% are female, 44.8% are male, average age 40.4.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Home automation for the elderly and disabled audience in United States
MetricValue
Female55.2%
Male44.8%
Average age40.4
Estimated audience size663,082
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Home automation for the elderly and disabled audience in United States
Age bracketShare%
16-1925%
20-2914%
30-3913%
40-4916%
50+31%
Fig. 04

Worldwide distribution

48.7%

of the worldwide Home automation for the elderly and disabled audience comes from United States.

Worldwide audience distribution share by country for Home automation for the elderly and disabled
CountryShare
United States48.7%
United Kingdom14.2%
Canada7.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home automation for the elderly and disabled audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home automation for the elderly and disabled audience
#·InterestCategoryAffinity×
01MechatronicsBusiness & Career89.47×
02RB LeipzigSports20.00×
03Eintracht FrankfurtSports20.00×
04Paddy PowerGames20.00×
05SC FreiburgSports20.00×
06Watford F.C.Sports20.00×
07BushidoMusic & Radio20.00×
08RonaldinhoSports11.56×
09United States national football teamSports9.03×
10Anthony JoshuaSports5.59×
11YMCAPolitics & Society4.63×
12Web serverTechnology & Electronics3.99×
13RedfinHome & Garden3.82×
14Hair ExtensionsBeauty & Wellness3.09×
15Bath and BodyworksShopping2.94×
16AccuWeatherHome & Garden2.84×
17MenardsHome & Garden2.31×
18Capital OneBusiness & Career1.70×
19Trader Joe'sShopping1.63×
20Dollar GeneralShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home automation for the elderly and disabled audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Home automation for the elderly and disabled audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.99×
Pet OwnershipJOY1.66×
Career OrientationPOWER1.63×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Home automation for the elderly and disabled audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.01×
Healthy LifestyleBALANCE1.04×
CreativityOPEN1.06×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Home automation for the elderly and disabled. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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