Home automation for the elderly and disabled Audience in United States
Home automation for the elderly and disabled has an estimated audience of 663,082 people in United States. 55.2% are female, 44.8% are male, average age 40.4. Top brand affinities: Finnair, Capital One, AccuWeather, Google Maps, CarGurus.
Top brand affinities include Finnair, Capital One, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Home automation for the elderly and disabled audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Need for Security.
Category: Health · Type: Topic
Demographics of Home automation for the elderly and disabled fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 40.4 |
| Estimated audience size | 663,082 |
Audience persona
The typical Home automation for the elderly and disabled fan in United States is more female, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Capital One | 17.7× | Business & Career |
| AccuWeather | 23.72× | Home & Garden |
| Google Maps | 11.56× | Internet & Social Media |
| CarGurus | 15.17× | Cars & Mobility |
| Indeed.com | 9.51× | Business & Career |
| Diane Keaton | 11.55× | Movies & TV |
| Billy Bob Thornton | 15.85× | Movies & TV |
| Circle K | 12.61× | Shopping |
| Google News | 10.17× | News |
| Jeopardy! | 22.95× | Movies & TV |
| Jeff Bezos | 17.01× | Business & Career |
| Michael J. Fox | 14.42× | Movies & TV |
| Mechatronics | 65.15× | Business & Career |
| MetLife | 24.27× | Business & Career |
| Clint Eastwood | 12.1× | Movies & TV |
| Ancestry.com | 20.21× | Kids & Family |
| Enterprise Rent-A-Car | 8.01× | Cars & Mobility |
| Bruce Willis | 9.49× | Movies & TV |
| Demi Moore | 12.11× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.48 |
| Need for Security | CONSERVATISM | 1.47 |
| Pet Ownership | JOY | 1.46 |
| Early Adopter Mentality | POWER | 1.29 |
| Family Orientation | CONSERVATISM | 1.23 |
| LGBTQ+ Identity | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.7% |
| United Kingdom | 14.2% |
| Canada | 7.1% |
See Home automation for the elderly and disabled audiences in other countries
- Home automation for the elderly and disabled — Germany
- Home automation for the elderly and disabled — United Kingdom
- Home automation for the elderly and disabled — France
- Home automation for the elderly and disabled — Italy
- Home automation for the elderly and disabled — Spain
- Home automation for the elderly and disabled — Brazil
- Home automation for the elderly and disabled — Japan
- Home automation for the elderly and disabled — South Korea
- Home automation for the elderly and disabled — India
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home automation for the elderly and disabled. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.