Hackaday Audience in United States

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Hackaday has an estimated audience of 299,470 people in United States. 32.0% are female, 68.0% are male, average age 40.0. Top regions: California, Michigan, Texas. Top brand affinities: LibreOffice, The UPS Store, Netgear, Dropbox (service), Key Food.

The average Hackaday fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Michigan, Texas. Top brand affinities include LibreOffice, The UPS Store, Netgear, with strongest over-indexing on LibreOffice (240.66× the country average). Demographically, the Hackaday audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Hackaday fans

Demographic split for Hackaday audience in United States
MetricValue
Female32.0%
Male68.0%
Average age40.0
Estimated audience size299,470

Audience persona

The typical Hackaday fan in United States is more male, around 40.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for LibreOffice.

Top regions in United States

Top regions ranked by reach for Hackaday in United States
RegionReachAffinity
California35,9811.09×
Michigan20,5282.62×
Texas19,3680.75×
New York13,8090.83×
Florida13,3720.66×
Washington10,4761.74×
Pennsylvania10,0120.99×
North Carolina8,9140.99×
Illinois8,8480.89×
Massachusetts7,8261.33×
Georgia7,7180.84×
New Jersey7,1560.94×
Virginia6,9930.96×
Ohio6,5710.71×
Wisconsin6,5411.45×
Oregon6,4731.89×
Colorado6,3161.34×
Maryland5,3841.05×
Missouri4,9431.02×
Indiana4,8770.89×
Arizona4,7140.77×
Minnesota4,6541.08×
Utah4,2391.58×
Tennessee4,1550.69×
New Hampshire3,2992.8×
Kansas3,2761.39×
Kentucky3,1840.85×
Connecticut3,0131×
Mississippi2,7041.1×
Alabama2,6470.63×
Oklahoma2,4100.72×
Nebraska2,2831.52×
Louisiana1,9630.51×
Iowa1,8470.75×
South Carolina1,7420.39×
Nevada1,5150.52×
Arkansas1,4910.6×
Montana1,4011.69×
Idaho1,1810.79×
West Virginia1,0630.76×
New Mexico1,0330.69×
Hawaii9250.72×
Maine9220.86×
Washington, District of Columbia7850.87×
Alaska6491.01×
Delaware5890.71×
Rhode Island5620.59×
Vermont4990.95×
South Dakota4330.63×
North Dakota3780.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hackaday audience
BrandAffinityCategory
LibreOffice240.66×Technology & Electronics
The UPS Store24.16×Shopping
Netgear135.3×Technology & Electronics
Dropbox (service)41.86×Technology & Electronics
Key Food74.73×Shopping
Felicity Jones76.08×Movies & TV
A Million Ways to Die in the West134.54×Movies & TV
DuckDuckGo28.63×Internet & Social Media
Edible Arrangements34.95×Food & Beverages
Paperless Post62.63×Shopping
Micro Center18.85×Shopping
Oscar Isaac31.25×Movies & TV
Casino games17.66×Games
AutoZone7.98×Cars & Mobility
Thingiverse28.32×Arts & Culture
Dremel48.6×Home & Garden
12 Monkeys69.94×Movies & TV
MacRumors39.19×Technology & Electronics
Bitdefender58.28×Technology & Electronics
Jon Favreau34.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hackaday audience
TraitClusterScore
Early Adopter MentalityPOWER5.36
LGBTQ+ IdentityOPEN2.77
Risk AppetiteTHRILL2.16
Family OrientationCONSERVATISM2.1
Need for SecurityCONSERVATISM1.98
Convenience OrientationPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Hackaday
CountryShare
United States38.9%
India8.2%
United Kingdom6.4%

See Hackaday audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Hackaday have in United States?

Hackaday has an estimated audience of 299,470 people in United States, concentrated in California and Michigan.

What is the gender split and age of Hackaday fans?

32.0% of Hackaday fans are female, 68.0% are male, with an average age of 40.0 years.

Which brands do Hackaday fans like most?

Hackaday fans show strongest brand affinity for LibreOffice (240.66×), The UPS Store (24.16×), and Netgear (135.3×) over the country average.

Where do Hackaday fans live in United States?

Hackaday fans in United States are most concentrated in California (reach 35,981), Michigan (reach 20,528), and Texas (reach 19,368). These three regions account for the largest share of the active audience.

What other brands do Hackaday fans also like?

Beyond Hackaday itself, the audience over-indexes on The UPS Store (24.16×), Netgear (135.3×), Dropbox (service) (41.86×), and Key Food (74.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hackaday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.