Robot Audience in United States

Robot logo

Robot has an estimated audience of 10,944,193 people in United States. 38.3% are female, 61.7% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Israel, Wok, Goop, Grinch.

The average Robot fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Israel, Wok, with strongest over-indexing on Vocal harmony (10.52× the country average). Demographically, the Robot audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Robot fans

Demographic split for Robot audience in United States
MetricValue
Female38.3%
Male61.7%
Average age40.6
Estimated audience size10,944,193

Audience persona

The typical Robot fan in United States is more male, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Robot in United States
RegionReachAffinity
California1,398,9661.16×
Texas1,169,5811.24×
Florida745,2641.01×
New York538,5160.88×
Pennsylvania356,8100.97×
Ohio355,0901.05×
Georgia351,1041.04×
Illinois348,3020.96×
North Carolina325,7840.99×
Michigan301,0851.05×
Virginia277,4751.04×
Arizona261,9411.17×
Washington249,5201.14×
New Jersey247,7000.89×
Indiana223,9301.12×
Tennessee222,9391.02×
Missouri191,5111.09×
Massachusetts186,0510.86×
Maryland179,4240.95×
Colorado178,3911.03×
Utah158,6691.62×
Oklahoma155,3971.28×
South Carolina154,1620.94×
Wisconsin152,5840.93×
Alabama149,9030.98×
Minnesota148,4640.95×
Oregon143,1301.14×
Kentucky142,8931.04×
Louisiana132,5260.94×
Nevada116,3421.1×
Arkansas101,1181.12×
Kansas94,7141.1×
Connecticut94,6250.86×
Mississippi86,7220.96×
Iowa86,6470.96×
Idaho64,0461.17×
New Mexico63,1481.15×
Nebraska53,2510.97×
West Virginia44,8950.88×
Hawaii40,5250.86×
New Hampshire34,7180.81×
Maine33,0890.84×
Montana29,3560.97×
Rhode Island28,0060.8×
Delaware23,6190.78×
Alaska23,3681×
North Dakota22,5701×
South Dakota22,2840.88×
Washington, District of Columbia20,8710.63×
Wyoming15,0520.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Robot audience
BrandAffinityCategory
Vocal harmony10.52×Music & Radio
Israel3.8×Travel & Leisure
Wok8.88×Food & Beverages
Goop6.98×Internet & Social Media
Grinch4.72×Movies & TV
Elsword19.09×Games
Governor of Michigan7.34×Politics & Society
Jeep Grand Cherokee (WJ)6.17×Cars & Mobility
Google Home6.31×Technology & Electronics
Wikia3.19×Internet & Social Media
Hibachi7.27×Food & Beverages
Minnesota1.51×Travel & Leisure
Grace Slick6.15×Music & Radio
La Jolla6.36×Travel & Leisure
Hipster6.63×Politics & Society
Guitarist (magazine)7.4×Music & Radio
Fairy godmother4.71×Literature
headspace5.88×Health
Cherish (group)6.35×Music & Radio
El Paso County, Colorado7.27×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Robot audience
TraitClusterScore
Early Adopter MentalityPOWER1.41
IndividualismJOY1.4
ExtroversionTHRILL1.28
Convenience OrientationPREMIUM1.24
Risk AppetiteTHRILL1.17
Quality AwarenessPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Robot
CountryShare
United States18.7%
Italy6.8%
France4.1%

See Robot audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Robot have in United States?

Robot has an estimated audience of 10,944,193 people in United States, concentrated in California and Texas.

What is the gender split and age of Robot fans?

38.3% of Robot fans are female, 61.7% are male, with an average age of 40.6 years.

Which brands do Robot fans like most?

Robot fans show strongest brand affinity for Vocal harmony (10.52×), Israel (3.8×), and Wok (8.88×) over the country average.

Where do Robot fans live in United States?

Robot fans in United States are most concentrated in California (reach 1,398,966), Texas (reach 1,169,581), and Florida (reach 745,264). These three regions account for the largest share of the active audience.

What other brands do Robot fans also like?

Beyond Robot itself, the audience over-indexes on Israel (3.8×), Wok (8.88×), Goop (6.98×), and Grinch (4.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Robot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.