A data profile of the people who buy, follow and care about Robot in Italy — modelled from more than twelve digital signal sources. Robot has an estimated audience of 4,008,878 people in Italy.
The average Robot fan in Italy is 45.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.64× the country average).
Demographically, the Robot audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Robot fan in Italy is more male, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Robot profile in Italy.
43.6% are female, 56.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 45.2 |
| Estimated audience size | 4,008,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Robot audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.8% |
| France | 4.1% |
Where the Robot audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~900K | 1.30× | |
| 02 | Lazio | ~600K | 1.28× | |
| 03 | Sicilia | ~400K | 1.26× | |
| 04 | Campania | ~500K | 1.18× | |
| 05 | Puglia | ~300K | 1.17× | |
| 06 | Emilia-Romagna | ~400K | 1.12× | |
| 07 | Piedmont | ~300K | 1.09× | |
| 08 | Calabria | ~100K | 1.08× | |
| 09 | Veneto | ~300K | 1.05× | |
| 10 | Tuscany | ~300K | 1.05× | |
| 11 | Liguria | ~100K | 1.05× | |
| 12 | Marche | ~100K | 0.99× | |
| 13 | Abruzzo | ~90K | 0.97× | |
| 14 | Friuli-Venezia Giulia | ~70K | 0.93× | |
| 15 | Basilicata | ~30K | 0.87× | |
| 16 | Umbria | ~60K | 0.86× | |
| 17 | Sardinia | ~100K | 0.85× | |
| 18 | Molise | ~20K | 0.85× | |
| 19 | Aosta Valley | ~8K | 0.83× | |
| 20 | Trentino-Alto Adige/Südtirol | ~60K | 0.81× |
The strongest cross-interests of the Robot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gremlins | Movies & TV | 6.03× | ||
| 02 | Wikipedia | Internet & Social Media | 3.64× | ||
| 03 | Robotics | Technology & Electronics | 3.41× | ||
| 04 | New Testament | Politics & Society | 3.04× | ||
| 05 | Satire | Literature | 2.81× | ||
| 06 | Mediaset | Technology & Electronics | 2.36× | ||
| 07 | Dentistry | Business & Career | 2.28× | ||
| 08 | Innovation | Business & Career | 2.05× | ||
| 09 | Sustainable energy | Home & Garden | 2.02× | ||
| 10 | General practitioner | Health | 2.02× | ||
| 11 | HVAC | Home & Garden | 1.97× | ||
| 12 | Champagne | Food & Beverages | 1.89× | ||
| 13 | Internet & Social Media | 1.87× | |||
| 14 | Genetics | Kids & Family | 1.85× | ||
| 15 | Personal finance | Business & Career | 1.81× | ||
| 16 | Sanremo Music Festival | Music & Radio | 1.77× | ||
| 17 | Borsa Italiana | Business & Career | 1.74× | ||
| 18 | Renewable energy | Business & Career | 1.74× | ||
| 19 | Musical theatre | Movies & TV | 1.62× | ||
| 20 | Milk | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.53× | |
| Individualism | JOY | 1.41× | |
| Community Orientation | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Extroversion | THRILL | 0.78× | |
| Sports Activity | POWER | 0.81× |
Robot has an estimated audience of 4,008,878 people in Italy, concentrated in Lombardy and Lazio.
43.6% of Robot fans are female, 56.4% are male, with an average age of 45.2 years.
Robot fans show strongest brand affinity for Wikipedia (3.64×), WhatsApp (1.87×), and Personal finance (1.81×) over the country average.
Robot fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Robot itself, the audience over-indexes on WhatsApp (1.87×), Personal finance (1.81×), Mediaset (2.36×), and Borsa Italiana (1.74×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Robot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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