Robot Audience in Germany
Robot has an estimated audience of 1,560,111 people in Germany. 37.8% are female, 62.2% are male, average age 39.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Unique Gifts, Stradivarius, Pillow, Birthday Gifts, Urban Outfitters.
The average Robot fan in Germany is 39.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Unique Gifts, Stradivarius, Pillow, with strongest over-indexing on Unique Gifts (1.79× the country average). Demographically, the Robot audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Robot fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 39.9 |
| Estimated audience size | 1,560,111 |
Audience persona
The typical Robot fan in Germany is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 290,544 | 1.16× |
| Nordrhein-Westfalen | 287,696 | 0.84× |
| Baden-Württemberg | 244,977 | 1.15× |
| Niedersachsen | 168,850 | 1.11× |
| Hessen | 122,873 | 1.03× |
| Rheinland-Pfalz | 81,399 | 1.04× |
| Sachsen | 80,489 | 1.05× |
| Berlin | 71,473 | 1.02× |
| Schleswig-Holstein | 52,741 | 0.94× |
| Brandenburg | 47,458 | 0.98× |
| Thüringen | 42,026 | 1.06× |
| Sachsen-Anhalt | 37,309 | 0.92× |
| Hamburg | 33,359 | 0.95× |
| Mecklenburg-Vorpommern | 24,507 | 0.82× |
| Saarland | 18,973 | 0.99× |
| Bremen | 13,532 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.79× | Shopping |
| Stradivarius | 1.96× | Shopping |
| Pillow | 1.55× | Home & Garden |
| Birthday Gifts | 1.72× | Kids & Family |
| Urban Outfitters | 1.64× | Shopping |
| Este, Veneto | 2.48× | Travel & Leisure |
| Vocal harmony | 6.88× | Music & Radio |
| Urban horticulture | 1.57× | Home & Garden |
| Christmas Gift | 1.5× | Kids & Family |
| Israel | 1.61× | Travel & Leisure |
| Snow White (Fables) | 1.75× | Literature |
| KLIX (AM) | 1.86× | Music & Radio |
| Stucco | 1.82× | Home & Garden |
| 3D printing | 1.51× | Technology & Electronics |
| Grinch | 1.72× | Movies & TV |
| Medieval fantasy | 6.63× | Literature |
| Salman Khan | 3.73× | Movies & TV |
| Corfu (regional unit) | 1.84× | Travel & Leisure |
| Hoonigan | 6.75× | Cars & Mobility |
| Home Delivery | 1.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.45 |
| Early Adopter Mentality | POWER | 1.4 |
| Convenience Orientation | PREMIUM | 1.4 |
| Patriotism | CONSERVATISM | 1.39 |
| DIY Mentality | THRILL | 1.26 |
| Spirituality | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 6.8% |
| France | 4.1% |
See Robot audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Robot have in Germany?
Robot has an estimated audience of 1,560,111 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Robot fans?
37.8% of Robot fans are female, 62.2% are male, with an average age of 39.9 years.
Which brands do Robot fans like most?
Robot fans show strongest brand affinity for Unique Gifts (1.79×), Stradivarius (1.96×), and Pillow (1.55×) over the country average.
Where do Robot fans live in Germany?
Robot fans in Germany are most concentrated in Bayern (reach 290,544), Nordrhein-Westfalen (reach 287,696), and Baden-Württemberg (reach 244,977). These three regions account for the largest share of the active audience.
What other brands do Robot fans also like?
Beyond Robot itself, the audience over-indexes on Stradivarius (1.96×), Pillow (1.55×), Birthday Gifts (1.72×), and Urban Outfitters (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Robot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.