Rascasse Audience Intelligence

Robot Audience in Germany

A data profile of the people who buy, follow and care about Robot in Germany — modelled from more than twelve digital signal sources. Robot has an estimated audience of 1,560,111 people in Germany.

#2343among Topic in Germany#225in Technology & Electronics

The average Robot fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Robotics, FRITZ!Box, with strongest over-indexing on Nature (2.17× the country average).

Demographically, the Robot audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Robot fan in Germany is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Nature.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robot profile in Germany.

Audience size
1.6M
in Germany
Gender
37.8%♀
62.2% male
Age
39.9
average years
Country rank
#4292
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robot fans

37.8% are female, 62.2% are male, average age 39.9.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Robot audience in Germany
MetricValue
Female37.8%
Male62.2%
Average age39.9
Estimated audience size1,560,111
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Robot audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3923%
40-4924%
50+18%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Robot audience comes from Germany.

Worldwide audience distribution share by country for Robot
CountryShare
United States18.6%
Italy6.8%
France4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robot audience in Germany is strongest.

Fig. 05

Top regions by affinity

Robot fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.13×
02Baden-Württemberg~200K1.12×
03Niedersachsen~200K1.07×
04Sachsen~80K1.05×
05Thüringen~40K1.05×
06Bremen~10K1.03×
07Hessen~100K1.02×
08Rheinland-Pfalz~80K1.02×
09Brandenburg~50K0.99×
10Berlin~70K0.98×
11Saarland~20K0.98×
12Nordrhein-Westfalen~300K0.96×
13Sachsen-Anhalt~40K0.95×
14Schleswig-Holstein~50K0.94×
15Hamburg~30K0.94×
16Mecklenburg-Vorpommern~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Robot, Germany
0.86×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robot audience
#·InterestCategoryAffinity×
01CheetahPets & Animals10.49×
02ShutterstockInternet & Social Media9.71×
03RoboticsTechnology & Electronics6.53×
04Lawn mowerHome & Garden4.64×
05Industrial engineeringBusiness & Career3.64×
06Tom CruiseMovies & TV3.55×
07Solar cellHome & Garden3.15×
08RefrigeratorHome & Garden2.60×
09Solar energyHome & Garden2.59×
10FRITZ!BoxTechnology & Electronics2.47×
11RedditInternet & Social Media2.33×
12Efficient energy useTechnology & Electronics2.27×
13NatureHome & Garden2.17×
14InnovationBusiness & Career2.00×
15Online newspaperNews1.91×
16HornbachShopping1.83×
17Netto Marken-DiscountShopping1.82×
18PostbankBusiness & Career1.76×
19VacationsTravel & Leisure1.70×
20EnergyHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robot audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.78×
Convenience OrientationPREMIUM1.70×
PatriotismCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robot audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Design AffinityPREMIUM0.73×
Sports ActivityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robot have in Germany?

Robot has an estimated audience of 1,560,111 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Robot fans?

37.8% of Robot fans are female, 62.2% are male, with an average age of 39.9 years.

03

Which brands do Robot fans like most?

Robot fans show strongest brand affinity for Nature (2.17×), Robotics (6.53×), and FRITZ!Box (2.47×) over the country average.

04

Where do Robot fans live in Germany?

Robot fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Robot fans also like?

Beyond Robot itself, the audience over-indexes on Robotics (6.53×), FRITZ!Box (2.47×), Netto Marken-Discount (1.82×), and Reddit (2.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Robot audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Robot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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