A data profile of the people who buy, follow and care about Robot in Spain — modelled from more than twelve digital signal sources. Robot has an estimated audience of 2,161,145 people in Spain.
Robot has an estimated audience of 2,161,145 people in Spain. 50.6% are female, 49.4% are male, average age 47.5. Top brand affinities: WhatsApp, Iberia (airline), Refrigerator, Cheetah, Aldi.
Top brand affinities include WhatsApp, Iberia (airline), Refrigerator, with strongest over-indexing on WhatsApp (2.56× the country average).
Demographically, the Robot audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Robot fan in Spain is balanced, around 47.5 years old, with strong Individualism tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Robot profile in Spain.
50.6% are female, 49.4% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 47.5 |
| Estimated audience size | 2,161,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 39% |
of the worldwide Robot audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.8% |
| France | 4.1% |
The strongest cross-interests of the Robot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cheetah | Pets & Animals | 11.87× | ||
| 02 | Michelle Yeoh | Movies & TV | 11.13× | ||
| 03 | Roomba | Technology & Electronics | 8.12× | ||
| 04 | Robotics | Technology & Electronics | 4.07× | ||
| 05 | Satire | Literature | 4.03× | ||
| 06 | Headphones | Technology & Electronics | 3.55× | ||
| 07 | Refrigerator | Home & Garden | 3.42× | ||
| 08 | Betfair | Games | 3.41× | ||
| 09 | Internet & Social Media | 2.56× | |||
| 10 | Sustainable energy | Home & Garden | 2.47× | ||
| 11 | Innovation | Business & Career | 2.46× | ||
| 12 | Iberia (airline) | Travel & Leisure | 2.33× | ||
| 13 | Distilled beverage | Food & Beverages | 2.16× | ||
| 14 | Real property | Home & Garden | 2.06× | ||
| 15 | Aldi | Shopping | 2.00× | ||
| 16 | IBEX 35 | Business & Career | 1.84× | ||
| 17 | Home Appliances | Home & Garden | 1.72× | ||
| 18 | Caixabank | Business & Career | 1.64× | ||
| 19 | Movistar+ | Movies & TV | 1.59× | ||
| 20 | Banco Sabadell | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.56× | |
| Need for Security | CONSERVATISM | 1.56× | |
| Patriotism | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Design Affinity | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Robot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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