Lego Minifigures (theme) Audience in United States

Lego Minifigures (theme) logo

Lego Minifigures (theme) has an estimated audience of 617,960 people in United States. 40.1% are female, 59.9% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Lego Creator, Lego City, Legoland, Alvin and the Chipmunks, The Lego Movie.

The average Lego Minifigures (theme) fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lego Creator, Lego City, Legoland, with strongest over-indexing on Lego Creator (271.89× the country average). Demographically, the Lego Minifigures (theme) audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Lego Minifigures (theme) fans

Demographic split for Lego Minifigures (theme) audience in United States
MetricValue
Female40.1%
Male59.9%
Average age35.8
Estimated audience size617,960

Audience persona

The typical Lego Minifigures (theme) fan in United States is more male, around 35.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Lego Creator.

Top regions in United States

Top regions ranked by reach for Lego Minifigures (theme) in United States
RegionReachAffinity
California78,8861.16×
Texas55,7331.05×
Florida38,0700.91×
New York29,5150.85×
Illinois21,6341.05×
Pennsylvania20,4510.98×
Ohio20,1651.06×
Michigan18,7031.16×
North Carolina17,1570.92×
Georgia16,1310.85×
Virginia15,0611×
Washington14,3291.16×
New Jersey13,9230.89×
Arizona13,2671.05×
Indiana12,6971.12×
Tennessee11,8060.95×
Wisconsin11,0661.19×
Massachusetts10,6790.88×
Minnesota10,4891.18×
Missouri10,4001.04×
Colorado10,3951.07×
Utah8,7911.59×
Oregon8,6791.23×
Maryland8,6090.81×
Kentucky8,4991.1×
South Carolina8,2930.89×
Alabama7,1070.82×
Oklahoma7,0321.02×
Connecticut6,1610.99×
Iowa6,0421.19×
Nevada5,7090.96×
Louisiana5,6580.71×
Kansas5,1751.06×
Arkansas4,9600.97×
Idaho4,3091.39×
Mississippi3,5660.7×
Nebraska3,5361.14×
New Mexico2,8940.93×
West Virginia2,6600.92×
New Hampshire2,5811.06×
Maine2,4081.09×
Hawaii2,1540.81×
Montana1,9271.12×
Rhode Island1,6570.84×
South Dakota1,4951.05×
Delaware1,2750.75×
North Dakota1,2580.99×
Vermont1,1631.07×
Alaska1,1520.87×
Washington, District of Columbia1,0620.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lego Minifigures (theme) audience
BrandAffinityCategory
Lego Creator271.89×Kids & Family
Lego City142.27×Kids & Family
Legoland44.36×Travel & Leisure
Alvin and the Chipmunks35.05×Music & Radio
The Lego Movie64.07×Movies & TV
Lego Ninjago69.04×Kids & Family
Lego Star Wars49.74×Kids & Family
Lego Technic93.75×Kids & Family
Lego Batman44.64×Kids & Family
Lego Mindstorms75.34×Kids & Family
Lego11.13×Kids & Family
Lego Minecraft65.63×Kids & Family
Lego Harry Potter52.39×Movies & TV
Angry Birds20.97×Games
Superman3.03×Movies & TV
Doctor Strange17.53×Literature
Roblox8.11×Games
Rick and Morty7.11×Movies & TV
Anthony Mackie18.67×Movies & TV
Pokémon Trading Card Game16.82×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lego Minifigures (theme) audience
TraitClusterScore
Price SensitivityPREMIUM1.91
LGBTQ+ IdentityOPEN1.58
IndividualismJOY1.43
PatriotismCONSERVATISM1.39
Early Adopter MentalityPOWER1.31
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Lego Minifigures (theme)
CountryShare
United States27.5%
United Kingdom11.0%
Germany9.9%

See Lego Minifigures (theme) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Lego Minifigures (theme) have in United States?

Lego Minifigures (theme) has an estimated audience of 617,960 people in United States, concentrated in California and Texas.

What is the gender split and age of Lego Minifigures (theme) fans?

40.1% of Lego Minifigures (theme) fans are female, 59.9% are male, with an average age of 35.8 years.

Which brands do Lego Minifigures (theme) fans like most?

Lego Minifigures (theme) fans show strongest brand affinity for Lego Creator (271.89×), Lego City (142.27×), and Legoland (44.36×) over the country average.

Where do Lego Minifigures (theme) fans live in United States?

Lego Minifigures (theme) fans in United States are most concentrated in California (reach 78,886), Texas (reach 55,733), and Florida (reach 38,070). These three regions account for the largest share of the active audience.

What other brands do Lego Minifigures (theme) fans also like?

Beyond Lego Minifigures (theme) itself, the audience over-indexes on Lego City (142.27×), Legoland (44.36×), Alvin and the Chipmunks (35.05×), and The Lego Movie (64.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Minifigures (theme). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.