Rascasse Audience Intelligence

Lego Minifigures (theme) Target Market in United States

A data profile of the people who buy, follow and care about Lego Minifigures (theme) in United States — modelled from more than twelve digital signal sources. Lego Minifigures (theme) has an estimated audience of 648,443 people in United States.

#3225among Brand in United States#516in Kids & Family

The average Lego Minifigures (theme) fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alvin and the Chipmunks, Lego City, The Lego Movie, with strongest over-indexing on Alvin and the Chipmunks (69.32× the country average).

Demographically, the Lego Minifigures (theme) audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lego Minifigures (theme) fan in United States is more male, around 35.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Alvin and the Chipmunks.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lego Minifigures (theme) profile in United States.

Audience size
648K
in United States
Gender
40.1%♀
59.9% male
Age
35.8
average years
Country rank
#31336
Brand in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lego Minifigures (theme)

40.1% are female, 59.9% are male, average age 35.8.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Lego Minifigures (theme) audience in United States
MetricValue
Female40.1%
Male59.9%
Average age35.8
Estimated audience size648,443
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Lego Minifigures (theme) audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3923%
40-4918%
50+12%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Lego Minifigures (theme) audience comes from United States.

Worldwide audience distribution share by country for Lego Minifigures (theme)
CountryShare
United States27.9%
United Kingdom11.2%
Germany9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lego Minifigures (theme) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lego Minifigures (theme) customers by region in United States
#RegionReachAffinity×
01Utah~8K1.53×
02Idaho~4K1.36×
03Iowa~6K1.17×
04Nebraska~4K1.16×
05Minnesota~10K1.15×
06Oregon~8K1.15×
07Wisconsin~10K1.14×
08Kansas~5K1.12×
09Maine~2K1.12×
10Montana~2K1.12×
11California~80K1.11×
12Indiana~10K1.11×
13Washington~10K1.10×
14Kentucky~9K1.10×
15Michigan~20K1.09×
16New Hampshire~3K1.09×
17Vermont~1K1.07×
18Ohio~20K1.06×
19Missouri~10K1.06×
20South Dakota~2K1.06×
21Oklahoma~7K1.05×
22North Dakota~1K1.05×
23Arizona~10K1.04×
24Pennsylvania~20K1.01×
25Texas~50K1.00×
26Illinois~20K1.00×
27Colorado~10K1.00×
28Connecticut~6K1.00×
29Virginia~10K0.99×
30Arkansas~5K0.98×
31New Mexico~3K0.97×
32West Virginia~3K0.97×
33Alaska~1K0.97×
34Nevada~6K0.95×
35Tennessee~10K0.93×
36North Carolina~20K0.91×
37South Carolina~8K0.91×
38Massachusetts~10K0.90×
39Rhode Island~2K0.90×
40New Jersey~10K0.89×
41Florida~40K0.86×
42Alabama~7K0.85×
43Delaware~1K0.85×
44Hawaii~2K0.84×
45New York~30K0.83×
46Georgia~20K0.81×
47Maryland~9K0.81×
48Louisiana~6K0.76×
49Mississippi~4K0.76×
50Washington, District of Columbia~1K0.64×
Fig. 06

Affinity by region

Affinity by region — Lego Minifigures (theme), United States
0.64×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lego Minifigures (theme) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lego Minifigures (theme) audience
#·InterestCategoryAffinity×
01Lego CityKids & Family151.18×
02Lego CreatorKids & Family103.51×
03Lego MindstormsKids & Family103.09×
04Lego TechnicKids & Family102.73×
05The Lego MovieMovies & TV95.93×
06Lego NinjagoKids & Family75.79×
07Alvin and the ChipmunksMusic & Radio69.32×
08Lego Harry PotterMovies & TV63.10×
09Lego MinecraftKids & Family60.18×
10Lego BatmanKids & Family59.21×
11LegolandTravel & Leisure47.99×
12Hotel TransylvaniaMovies & TV29.48×
13Angry BirdsGames24.80×
14Luke PerryMovies & TV20.00×
15LegoKids & Family17.66×
16Scale modelKids & Family11.83×
17RobloxGames7.35×
183D printingTechnology & Electronics6.59×
19RedditInternet & Social Media2.90×
20SupermanMovies & TV2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lego Minifigures (theme) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lego Minifigures (theme) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.52×
PatriotismCONSERVATISM2.07×
IndividualismJOY2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lego Minifigures (theme) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
ExtroversionTHRILL0.74×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lego Minifigures (theme)'s target market in United States?

Lego Minifigures (theme)'s target market in United States covers an estimated 648,443 people, concentrated in California and Texas.

02

What is the gender split and age of Lego Minifigures (theme) customers?

40.1% of the Lego Minifigures (theme) audience are female, 59.9% are male, with an average age of 35.8 years.

03

Which brands do Lego Minifigures (theme) fans like most?

Lego Minifigures (theme) fans show strongest brand affinity for Alvin and the Chipmunks (69.32×), Lego City (151.18×), and The Lego Movie (95.93×) over the country average.

04

Where do Lego Minifigures (theme) fans live in United States?

Lego Minifigures (theme) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lego Minifigures (theme) fans also like?

Beyond Lego Minifigures (theme) itself, the audience over-indexes on Lego City (151.18×), The Lego Movie (95.93×), Legoland (47.99×), and Lego (17.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Lego Minifigures (theme) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Minifigures (theme). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →