Rascasse Audience Intelligence

Lego Technic Target Market in United States

A data profile of the people who buy, follow and care about Lego Technic in United States — modelled from more than twelve digital signal sources. Lego Technic has an estimated audience of 323,792 people in United States.

#27among Toys in United States#4805among Brand in United States#655in Kids & Family

The average Lego Technic fan in United States is 28.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lego City, Lego Harry Potter, Legoland, with strongest over-indexing on Lego City (169.39× the country average).

Demographically, the Lego Technic audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lego Technic fan in United States is more male, around 28.7 years old, with strong Patriotism tendencies and a notable affinity for Lego City.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lego Technic profile in United States.

Audience size
324K
in United States
Gender
22.5%♀
77.5% male
Age
28.7
average years
Country rank
#46452
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lego Technic

22.5% are female, 77.5% are male, average age 28.7.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for Lego Technic audience in United States
MetricValue
Female22.5%
Male77.5%
Average age28.7
Estimated audience size323,792
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Lego Technic audience in United States
Age bracketShare%
16-1952%
20-2918%
30-3915%
40-4910%
50+4%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Lego Technic audience comes from United States.

Worldwide audience distribution share by country for Lego Technic
CountryShare
Germany13.6%
Poland9.7%
Ukraine8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lego Technic audience in United States is strongest.

Fig. 05

Top regions by affinity

Lego Technic customers by region in United States
#RegionReachAffinity×
01Utah~4K1.36×
02Idaho~2K1.29×
03North Dakota<1K1.29×
04Washington~8K1.26×
05Colorado~6K1.21×
06Iowa~3K1.20×
07South Dakota<1K1.20×
08Michigan~10K1.19×
09New Hampshire~1K1.18×
10Wisconsin~6K1.17×
11Montana~1K1.17×
12Indiana~7K1.14×
13Nebraska~2K1.14×
14Oregon~4K1.12×
15Maine~1K1.12×
16Vermont<1K1.12×
17Kansas~3K1.11×
18Alaska<1K1.07×
19Minnesota~5K1.05×
20Illinois~10K1.03×
21Pennsylvania~10K1.01×
22Connecticut~3K1.00×
23Texas~30K0.99×
24Ohio~10K0.99×
25Arizona~6K0.98×
26Virginia~8K0.97×
27Oklahoma~3K0.97×
28California~30K0.95×
29Massachusetts~6K0.95×
30Missouri~5K0.95×
31West Virginia~1K0.91×
32North Carolina~9K0.90×
33Tennessee~6K0.90×
34New Mexico~1K0.90×
35Arkansas~2K0.89×
36New Jersey~7K0.88×
37Kentucky~4K0.88×
38Nevada~3K0.88×
39Rhode Island<1K0.88×
40New York~20K0.87×
41Georgia~8K0.86×
42South Carolina~4K0.86×
43Florida~20K0.85×
44Delaware<1K0.85×
45Maryland~4K0.82×
46Hawaii~1K0.79×
47Alabama~3K0.77×
48Washington, District of Columbia<1K0.72×
49Louisiana~3K0.68×
50Mississippi~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Lego Technic, United States
0.66×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lego Technic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lego Technic audience
#·InterestCategoryAffinity×
01Lego CreatorKids & Family188.98×
02Lego FriendsKids & Family181.19×
03Lego CityKids & Family169.39×
04Lego Harry PotterMovies & TV168.92×
05Lego Toy StoryKids & Family158.93×
06Lego SpaceKids & Family150.61×
07Lego MindstormsKids & Family109.83×
08Lego Minifigures (theme)Kids & Family102.73×
09The Lego MovieMovies & TV98.15×
10Lego minifigureKids & Family67.47×
11LegolandTravel & Leisure60.34×
12Death StarMovies & TV40.84×
13Yu-Gi-Oh! Trading Card GameGames19.54×
14Harrison FordMovies & TV17.05×
15Disneyland ParisTravel & Leisure16.19×
16LegoKids & Family14.92×
17Tabletop role-playing gameGames13.97×
18Pokémon (video game series)Games11.88×
19SupermanMovies & TV7.28×
20Harry PotterMovies & TV5.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lego Technic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lego Technic audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.33×
Pet OwnershipJOY1.89×
TravellingTHRILL1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lego Technic audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.59×
Family OrientationCONSERVATISM0.91×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lego Technic's target market in United States?

Lego Technic's target market in United States covers an estimated 323,792 people, concentrated in California and Texas.

02

What is the gender split and age of Lego Technic customers?

22.5% of the Lego Technic audience are female, 77.5% are male, with an average age of 28.7 years.

03

Which brands do Lego Technic fans like most?

Lego Technic fans show strongest brand affinity for Lego City (169.39×), Lego Harry Potter (168.92×), and Legoland (60.34×) over the country average.

04

Where do Lego Technic fans live in United States?

Lego Technic fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lego Technic fans also like?

Beyond Lego Technic itself, the audience over-indexes on Lego Harry Potter (168.92×), Legoland (60.34×), The Lego Movie (98.15×), and Lego Creator (188.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Technic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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