Lego Technic Audience in United States

Lego Technic logo

Lego Technic has an estimated audience of 318,935 people in United States. 22.5% are female, 77.5% are male, average age 28.7. Top regions: California, Texas, Florida. Top brand affinities: Lego City, Lego Harry Potter, Legoland, The Lego Movie, Lego Friends.

The average Lego Technic fan in United States is 28.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lego City, Lego Harry Potter, Legoland, with strongest over-indexing on Lego City (169.39× the country average). Demographically, the Lego Technic audience skews more male with an average age of 28.7, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Lego Technic fans

Demographic split for Lego Technic audience in United States
MetricValue
Female22.5%
Male77.5%
Average age28.7
Estimated audience size318,935

Audience persona

The typical Lego Technic fan in United States is more male, around 28.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lego City.

Top regions in United States

Top regions ranked by reach for Lego Technic in United States
RegionReachAffinity
California34,8470.99×
Texas28,2211.03×
Florida18,8930.87×
New York16,2360.91×
Illinois11,5261.08×
Pennsylvania11,1671.04×
Michigan10,2811.23×
Ohio9,9611.01×
North Carolina8,7590.91×
Georgia8,6040.88×
Washington8,3941.31×
Virginia7,8761.01×
New Jersey7,3590.91×
Indiana6,8551.18×
Arizona6,4350.99×
Colorado6,3561.26×
Massachusetts6,1600.98×
Tennessee5,7980.91×
Wisconsin5,6281.17×
Minnesota4,9191.08×
Missouri4,8230.94×
Maryland4,4490.81×
Oregon4,2261.16×
South Carolina4,1570.87×
Utah3,9971.4×
Kentucky3,5120.88×
Oklahoma3,5030.99×
Alabama3,3530.75×
Connecticut3,2321.01×
Iowa3,1321.19×
Kansas2,7551.1×
Nevada2,7260.88×
Louisiana2,6420.64×
Arkansas2,2540.86×
Idaho2,0531.28×
Nebraska1,8711.17×
Mississippi1,5340.58×
New Hampshire1,5181.21×
New Mexico1,3830.86×
Maine1,2581.1×
West Virginia1,2430.84×
Montana1,0411.18×
Hawaii1,0330.75×
Rhode Island8240.81×
North Dakota8171.25×
South Dakota7741.05×
Alaska6991.02×
Delaware6770.77×
Washington, District of Columbia6730.7×
Vermont6051.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lego Technic audience
BrandAffinityCategory
Lego City169.39×Kids & Family
Lego Harry Potter168.92×Movies & TV
Legoland60.34×Travel & Leisure
The Lego Movie98.15×Movies & TV
Lego Friends181.19×Kids & Family
Lego Creator188.98×Kids & Family
Superman7.28×Movies & TV
Lego Minifigures (theme)102.73×Kids & Family
Lego Toy Story158.93×Kids & Family
Lego Mindstorms109.83×Kids & Family
Lego Space150.61×Kids & Family
Lego minifigure67.47×Kids & Family
Lego14.92×Kids & Family
Yu-Gi-Oh! Trading Card Game19.54×Games
Harry Potter5.96×Movies & TV
Pokémon (video game series)11.88×Games
Andor20.84×Movies & TV
Tabletop role-playing game13.97×Games
Harrison Ford17.05×Movies & TV
Death Star40.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lego Technic audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
PatriotismCONSERVATISM1.7
Early Adopter MentalityPOWER1.46
ExtroversionTHRILL1.4
Pet OwnershipJOY1.23
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Lego Technic
CountryShare
Germany13.8%
Poland9.6%
Ukraine8.5%

See Lego Technic audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Lego Technic have in United States?

Lego Technic has an estimated audience of 318,935 people in United States, concentrated in California and Texas.

What is the gender split and age of Lego Technic fans?

22.5% of Lego Technic fans are female, 77.5% are male, with an average age of 28.7 years.

Which brands do Lego Technic fans like most?

Lego Technic fans show strongest brand affinity for Lego City (169.39×), Lego Harry Potter (168.92×), and Legoland (60.34×) over the country average.

Where do Lego Technic fans live in United States?

Lego Technic fans in United States are most concentrated in California (reach 34,847), Texas (reach 28,221), and Florida (reach 18,893). These three regions account for the largest share of the active audience.

What other brands do Lego Technic fans also like?

Beyond Lego Technic itself, the audience over-indexes on Lego Harry Potter (168.92×), Legoland (60.34×), The Lego Movie (98.15×), and Lego Friends (181.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Technic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.