Death Star Audience in United States

Death Star logo

Death Star has an estimated audience of 1,184,305 people in United States. 36.5% are female, 63.5% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Monogram, Dog breed, Product design, Emporium Melbourne.

The average Death Star fan in United States is 32.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Monogram, Dog breed, with strongest over-indexing on Urban Outfitters (3.46× the country average). Demographically, the Death Star audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Video game

Demographics of Death Star fans

Demographic split for Death Star audience in United States
MetricValue
Female36.5%
Male63.5%
Average age32.8
Estimated audience size1,184,305

Audience persona

The typical Death Star fan in United States is more male, around 32.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Death Star in United States
RegionReachAffinity
California163,0581.25×
Texas111,3611.09×
Florida81,9821.02×
New York55,6990.84×
Ohio38,7211.06×
Pennsylvania38,4520.96×
Illinois38,0470.96×
North Carolina32,8460.92×
Georgia32,5800.89×
Michigan30,0400.97×
Virginia28,6060.99×
Washington28,5321.2×
Arizona26,8651.11×
New Jersey25,1310.83×
Tennessee23,7481×
Indiana23,6451.09×
Colorado21,5101.15×
Massachusetts21,1610.91×
Missouri20,2931.06×
Maryland20,0040.98×
Utah17,2551.63×
Wisconsin16,8570.95×
Oregon16,2281.2×
Minnesota15,7890.93×
Kentucky15,1931.02×
South Carolina14,9460.84×
Oklahoma14,6991.12×
Nevada14,5451.27×
Alabama14,0020.85×
Louisiana12,4650.82×
Connecticut10,8330.91×
Kansas9,7051.04×
Iowa9,3280.96×
Arkansas9,3200.96×
Mississippi8,1280.83×
Idaho7,5901.28×
New Mexico6,2631.05×
Nebraska5,8130.98×
Hawaii5,1161.01×
West Virginia5,0720.92×
New Hampshire4,8221.03×
Maine4,1980.99×
Montana3,2811×
Rhode Island3,2070.85×
Washington, District of Columbia2,9840.84×
Alaska2,8551.13×
Delaware2,4830.76×
North Dakota2,3270.96×
South Dakota2,2330.82×
Vermont1,8320.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Death Star audience
BrandAffinityCategory
Urban Outfitters3.46×Shopping
Monogram5.93×Home & Garden
Dog breed1.75×Pets & Animals
Product design2.36×Business & Career
Emporium Melbourne56.42×Shopping
Vocal harmony4×Music & Radio
Voter registration3.89×Politics & Society
Jezebel (film)5.54×Movies & TV
Elsword12.68×Games
Saving2.1×Business & Career
Tasha Alexander54.44×Literature
Winemaking2.94×Food & Beverages
Atkins diet3.35×Health
Grinch2.5×Movies & TV
JDSU1.79×Business & Career
Electrolyte2.67×Health
Home staging2.87×Home & Garden
Pro-Ject2.23×Music & Radio
Justice1.51×Politics & Society
Monmouth County, New Jersey4.98×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Death Star audience
TraitClusterScore
Early Adopter MentalityPOWER1.72
PatriotismCONSERVATISM1.69
Pet OwnershipJOY1.47
LGBTQ+ IdentityOPEN1.38
Design AffinityPREMIUM1.31
IndulgenceJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Death Star
CountryShare
United States48.5%
United Kingdom6.8%
Germany5.8%

See Death Star audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Death Star have in United States?

Death Star has an estimated audience of 1,184,305 people in United States, concentrated in California and Texas.

What is the gender split and age of Death Star fans?

36.5% of Death Star fans are female, 63.5% are male, with an average age of 32.8 years.

Which brands do Death Star fans like most?

Death Star fans show strongest brand affinity for Urban Outfitters (3.46×), Monogram (5.93×), and Dog breed (1.75×) over the country average.

Where do Death Star fans live in United States?

Death Star fans in United States are most concentrated in California (reach 163,058), Texas (reach 111,361), and Florida (reach 81,982). These three regions account for the largest share of the active audience.

What other brands do Death Star fans also like?

Beyond Death Star itself, the audience over-indexes on Monogram (5.93×), Dog breed (1.75×), Product design (2.36×), and Emporium Melbourne (56.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Death Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.