A data profile of the people who buy, follow and care about Death Star in Germany — modelled from more than twelve digital signal sources. Death Star has an estimated audience of 211,854 people in Germany.
The average Death Star fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lego Star Wars, Robert Redford, Superman, with strongest over-indexing on Lego Star Wars (35.56× the country average).
Demographically, the Death Star audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Death Star fan in Germany is more male, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Lego Star Wars.
The key figures that characterise the Death Star profile in Germany.
23.4% are female, 76.6% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 32.5 |
| Estimated audience size | 211,854 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 5% |
of the worldwide Death Star audience comes from Germany.
| Country | Share |
|---|---|
| United States | 42.8% |
| Germany | 8.1% |
| United Kingdom | 5.7% |
Where the Death Star audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~60K | 1.10× | |
| 02 | Niedersachsen | ~20K | 1.09× | |
| 03 | Rheinland-Pfalz | ~10K | 1.07× | |
| 04 | Sachsen | ~10K | 1.07× | |
| 05 | Schleswig-Holstein | ~9K | 1.07× | |
| 06 | Hamburg | ~5K | 1.03× | |
| 07 | Thüringen | ~6K | 1.01× | |
| 08 | Saarland | ~3K | 1.01× | |
| 09 | Hessen | ~20K | 1.00× | |
| 10 | Brandenburg | ~7K | 0.98× | |
| 11 | Bayern | ~40K | 0.97× | |
| 12 | Berlin | ~10K | 0.96× | |
| 13 | Baden-Württemberg | ~30K | 0.95× | |
| 14 | Bremen | ~2K | 0.95× | |
| 15 | Sachsen-Anhalt | ~6K | 0.92× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.91× |
The strongest cross-interests of the Death Star audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lego Star Wars | Kids & Family | 35.56× | ||
| 02 | Thanos | Literature | 24.43× | ||
| 03 | Cobie Smulders | Movies & TV | 20.00× | ||
| 04 | Dan Stevens | Movies & TV | 20.00× | ||
| 05 | Naomi Scott | Movies & TV | 20.00× | ||
| 06 | Adam Driver | Movies & TV | 17.84× | ||
| 07 | Lego Ninjago | Kids & Family | 14.50× | ||
| 08 | Lego Technic | Kids & Family | 11.83× | ||
| 09 | Kelly Osbourne | Music & Radio | 10.41× | ||
| 10 | Toniebox | Kids & Family | 10.33× | ||
| 11 | Robert Redford | Movies & TV | 9.28× | ||
| 12 | Jason Momoa | Movies & TV | 7.84× | ||
| 13 | Millie Bobby Brown | Movies & TV | 6.12× | ||
| 14 | Superman | Movies & TV | 6.11× | ||
| 15 | Walt Disney World | Travel & Leisure | 5.42× | ||
| 16 | Batman | Movies & TV | 4.00× | ||
| 17 | Lego | Kids & Family | 3.81× | ||
| 18 | Transfermarkt | Sports | 3.44× | ||
| 19 | Harry Potter | Movies & TV | 2.78× | ||
| 20 | Tagesschau | Movies & TV | 2.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.71× | |
| Risk Appetite | THRILL | 1.48× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.66× | |
| Sports Activity | POWER | 0.74× | |
| Design Affinity | PREMIUM | 0.78× |
Death Star has an estimated audience of 211,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
23.4% of Death Star fans are female, 76.6% are male, with an average age of 32.5 years.
Death Star fans show strongest brand affinity for Lego Star Wars (35.56×), Robert Redford (9.28×), and Superman (6.11×) over the country average.
Death Star fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Death Star itself, the audience over-indexes on Robert Redford (9.28×), Superman (6.11×), Thanos (24.43×), and Kelly Osbourne (10.41×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Death Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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