Rascasse Audience Intelligence

Caesars Entertainment Corporation Target Market in United States

A data profile of the people who buy, follow and care about Caesars Entertainment Corporation in United States — modelled from more than twelve digital signal sources. Caesars Entertainment Corporation has an estimated audience of 832,470 people in United States.

#49among Hotel in United States#2738among Brand in United States#2027in Travel & Leisure

The average Caesars Entertainment Corporation fan in United States is 44.7 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Illinois.

Top brand affinities include World Series of Poker, Mobile gambling, Gambling, with strongest over-indexing on World Series of Poker (21.48× the country average).

Demographically, the Caesars Entertainment Corporation audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caesars Entertainment Corporation fan in United States is balanced, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for World Series of Poker.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caesars Entertainment Corporation profile in United States.

Audience size
832K
in United States
Gender
45.3%♀
54.7% male
Age
44.7
average years
Country rank
#26724
Brand in United States
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Caesars Entertainment Corporation

45.3% are female, 54.7% are male, average age 44.7.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Caesars Entertainment Corporation audience in United States
MetricValue
Female45.3%
Male54.7%
Average age44.7
Estimated audience size832,470
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Caesars Entertainment Corporation audience in United States
Age bracketShare%
16-197%
20-2915%
30-3921%
40-4928%
50+29%
Fig. 04

Worldwide distribution

83.8%

of the worldwide Caesars Entertainment Corporation audience comes from United States.

Worldwide audience distribution share by country for Caesars Entertainment Corporation
CountryShare
United States83.8%
United Kingdom4.3%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caesars Entertainment Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Caesars Entertainment Corporation customers by region in United States
#RegionReachAffinity×
01Nevada~100K16.05×
02Louisiana~30K2.83×
03Illinois~50K1.86×
04New Jersey~30K1.56×
05Indiana~20K1.55×
06Arizona~20K1.19×
07Nebraska~5K1.18×
08Mississippi~8K1.14×
09California~90K0.97×
10Missouri~10K0.96×
11Iowa~6K0.93×
12North Dakota~2K0.92×
13Vermont~1K0.92×
14Alaska~2K0.90×
15South Dakota~2K0.88×
16Kentucky~9K0.87×
17Hawaii~3K0.87×
18Montana~2K0.86×
19Maine~2K0.85×
20Rhode Island~2K0.85×
21Delaware~2K0.84×
22New Hampshire~3K0.83×
23West Virginia~3K0.82×
24Virginia~20K0.81×
25New Mexico~3K0.80×
26Washington, District of Columbia~2K0.80×
27Colorado~10K0.79×
28Kansas~5K0.79×
29Idaho~3K0.79×
30Oklahoma~7K0.76×
31Utah~6K0.76×
32Arkansas~5K0.74×
33New York~30K0.70×
34Tennessee~10K0.69×
35Maryland~9K0.67×
36Oregon~6K0.67×
37Wisconsin~8K0.66×
38Connecticut~5K0.66×
39North Carolina~20K0.65×
40Texas~40K0.64×
41Ohio~20K0.64×
42Alabama~7K0.64×
43South Carolina~8K0.62×
44Minnesota~7K0.62×
45Washington~10K0.59×
46Pennsylvania~20K0.58×
47Georgia~10K0.58×
48Michigan~10K0.55×
49Massachusetts~9K0.54×
50Florida~30K0.49×
Fig. 06

Affinity by region

Affinity by region — Caesars Entertainment Corporation, United States
0.49×1.00×16.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caesars Entertainment Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caesars Entertainment Corporation audience
#·InterestCategoryAffinity×
01World Series of PokerGames21.48×
02Mobile gamblingGames20.69×
03UnibetGames19.20×
04Hard hatFashion & Accessoires17.89×
05The Venetian Las VegasTravel & Leisure8.95×
06MGM Grand Las VegasTravel & Leisure8.92×
07Slot machineGames5.22×
08GamblingGames4.55×
09PokerGames4.51×
10Mineral waterFood & Beverages4.15×
11Las Vegas StripTravel & Leisure4.11×
12Arcade gameGames2.99×
13CasinoGames2.46×
14Microwave ovenHome & Garden2.43×
15southwest airlinesTravel & Leisure2.06×
16TicketmasterTravel & Leisure1.99×
17Real propertyHome & Garden1.97×
18TMZInternet & Social Media1.73×
19Pizza HutFood & Beverages1.56×
20MSNNews1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caesars Entertainment Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caesars Entertainment Corporation audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.65×
Quality AwarenessPREMIUM1.41×
PatriotismCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caesars Entertainment Corporation audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
Social Media UsageJOY0.78×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Caesars Entertainment Corporation's target market in United States?

Caesars Entertainment Corporation's target market in United States covers an estimated 832,470 people, concentrated in Nevada and California.

02

What is the gender split and age of Caesars Entertainment Corporation customers?

45.3% of the Caesars Entertainment Corporation audience are female, 54.7% are male, with an average age of 44.7 years.

03

Which brands do Caesars Entertainment Corporation fans like most?

Caesars Entertainment Corporation fans show strongest brand affinity for World Series of Poker (21.48×), Mobile gambling (20.69×), and Gambling (4.55×) over the country average.

04

Where do Caesars Entertainment Corporation fans live in United States?

Caesars Entertainment Corporation fans in United States are most concentrated in Nevada (reach ~100K), California (reach ~90K), and Illinois (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Caesars Entertainment Corporation fans also like?

Beyond Caesars Entertainment Corporation itself, the audience over-indexes on Mobile gambling (20.69×), Gambling (4.55×), Slot machine (5.22×), and Unibet (19.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Caesars Entertainment Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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