Rascasse Audience Intelligence

Betting in poker Audience in United States

A data profile of the people who buy, follow and care about Betting in poker in United States — modelled from more than twelve digital signal sources. Betting in poker has an estimated audience of 1,724,331 people in United States.

#6820among Topic in United States#331in Games

The average Betting in poker fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include World Series of Poker, Mobile gambling, Powerball, with strongest over-indexing on World Series of Poker (29.22× the country average).

Demographically, the Betting in poker audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Betting in poker fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for World Series of Poker.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Betting in poker profile in United States.

Audience size
1.7M
in United States
Gender
35.2%♀
64.8% male
Age
39.2
average years
Country rank
#15973
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Betting in poker fans

35.2% are female, 64.8% are male, average age 39.2.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for Betting in poker audience in United States
MetricValue
Female35.2%
Male64.8%
Average age39.2
Estimated audience size1,724,331
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Betting in poker audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Betting in poker audience comes from United States.

Worldwide audience distribution share by country for Betting in poker
CountryShare
Taiwan22.7%
United States20.9%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Betting in poker audience in United States is strongest.

Fig. 05

Top regions by affinity

Betting in poker fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K1.32×
02North Dakota~5K1.28×
03Vermont~4K1.28×
04Montana~6K1.21×
05South Dakota~5K1.18×
06Washington, District of Columbia~6K1.15×
07Hawaii~8K1.14×
08Maine~7K1.12×
09Rhode Island~6K1.11×
10Delaware~5K1.10×
11West Virginia~9K1.07×
12New Hampshire~7K1.07×
13Oklahoma~20K1.06×
14New Mexico~9K1.05×
15Idaho~9K1.04×
16Nebraska~9K1.01×
17New York~100K1.00×
18Mississippi~10K1.00×
19Kansas~10K0.98×
20Arkansas~10K0.97×
21Iowa~10K0.94×
22Connecticut~20K0.93×
23Nevada~20K0.93×
24Utah~10K0.92×
25Louisiana~20K0.91×
26Kentucky~20K0.91×
27Oregon~20K0.91×
28Alabama~20K0.90×
29Michigan~40K0.88×
30South Carolina~20K0.88×
31Wisconsin~20K0.88×
32New Jersey~40K0.87×
33Massachusetts~30K0.87×
34Missouri~20K0.87×
35Colorado~20K0.87×
36Minnesota~20K0.87×
37Indiana~30K0.86×
38Tennessee~30K0.85×
39Washington~30K0.85×
40Maryland~30K0.85×
41Arizona~30K0.84×
42Virginia~30K0.81×
43Illinois~50K0.80×
44Pennsylvania~50K0.79×
45Ohio~40K0.79×
46North Carolina~40K0.79×
47Georgia~40K0.78×
48California~100K0.71×
49Florida~80K0.71×
50Texas~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Betting in poker, United States
0.67×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Betting in poker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Betting in poker audience
#·InterestCategoryAffinity×
01World Series of PokerGames29.22×
02Mobile gamblingGames23.75×
03Pennsylvania LotteryGames15.84×
04Nebraska LotteryGames15.84×
05Good CharlotteMusic & Radio14.41×
06YahtzeeGames13.82×
07PokerStarsGames11.54×
08Gin rummyGames8.13×
09Mohegan SunTravel & Leisure7.47×
10Michigan LotteryGames6.96×
11SolitaireGames5.17×
12PokerGames4.91×
13BlackjackGames4.34×
14Mega MillionsGames3.87×
15PowerballGames3.40×
16Real propertyHome & Garden3.30×
17Broadcasting of sports eventsMovies & TV3.27×
18GamblingGames2.42×
19Denver NuggetsSports2.16×
20CasinoGames1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Betting in poker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Betting in poker audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
Need for SecurityCONSERVATISM1.44×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Betting in poker audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
MindfulnessBALANCE0.71×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Betting in poker have in United States?

Betting in poker has an estimated audience of 1,724,331 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Betting in poker fans?

35.2% of Betting in poker fans are female, 64.8% are male, with an average age of 39.2 years.

03

Which brands do Betting in poker fans like most?

Betting in poker fans show strongest brand affinity for World Series of Poker (29.22×), Mobile gambling (23.75×), and Powerball (3.4×) over the country average.

04

Where do Betting in poker fans live in United States?

Betting in poker fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Betting in poker fans also like?

Beyond Betting in poker itself, the audience over-indexes on Mobile gambling (23.75×), Powerball (3.4×), Michigan Lottery (6.96×), and Pennsylvania Lottery (15.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Betting in poker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Betting in poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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