Betting in poker Audience in United States

Betting in poker logo

Betting in poker has an estimated audience of 1,724,331 people in United States. 35.2% are female, 64.8% are male, average age 39.2. Top regions: California, New York, Texas. Top brand affinities: Finnair, Capital One, Yahtzee, Google Maps, Indeed.com.

The average Betting in poker fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, Capital One, Yahtzee, with strongest over-indexing on Finnair (675× the country average). Demographically, the Betting in poker audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Betting in poker fans

Demographic split for Betting in poker audience in United States
MetricValue
Female35.2%
Male64.8%
Average age39.2
Estimated audience size1,724,331

Audience persona

The typical Betting in poker fan in United States is more male, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Betting in poker in United States
RegionReachAffinity
California121,5460.64×
New York115,7391.2×
Texas78,5650.53×
Florida56,9850.49×
Illinois39,7700.69×
New Jersey39,0890.89×
Michigan38,6300.86×
Pennsylvania35,4510.61×
Oklahoma27,9171.46×
North Carolina27,2000.52×
Georgia24,0630.45×
Ohio23,4290.44×
Virginia21,3590.51×
Washington21,2780.62×
Massachusetts21,1560.62×
Colorado17,4740.64×
Arizona17,4540.5×
Indiana17,3930.55×
Maryland15,9390.54×
Tennessee15,5280.45×
Wisconsin14,5000.56×
Minnesota13,6030.55×
Kentucky13,2940.61×
Missouri13,0170.47×
Alabama12,8680.53×
Kansas12,6460.93×
Mississippi12,4390.88×
Nevada12,3230.74×
South Carolina12,1720.47×
Oregon12,1650.62×
Louisiana11,9810.54×
Arkansas11,0500.78×
Connecticut11,0300.64×
West Virginia10,2691.28×
Alaska10,2472.78×
Iowa9,7550.69×
Idaho9,4831.1×
Utah9,4060.61×
Washington, District of Columbia9,2451.78×
Hawaii9,0581.22×
Montana8,9331.87×
Maine8,8461.43×
South Dakota8,8172.21×
North Dakota8,5852.42×
New Hampshire8,4611.25×
Wyoming8,3073.25×
Nebraska8,2850.96×
New Mexico8,2420.95×
Rhode Island8,1701.49×
Vermont8,0362.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Betting in poker audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One17.34×Business & Career
Yahtzee165.25×Games
Google Maps14.99×Internet & Social Media
Indeed.com12.78×Business & Career
Aaron Rodgers18.07×Sports
CarGurus16.16×Cars & Mobility
DeviantArt17.99×Internet & Social Media
Mahjong50.41×Games
Enterprise Rent-A-Car14.36×Cars & Mobility
Margot Robbie20.59×Movies & TV
Mobile gambling39.94×Games
Bruce Willis13.24×Movies & TV
Circle K11.7×Shopping
ICloud14.84×Technology & Electronics
World Series of Poker30.49×Games
Beetlejuice7.41×Movies & TV
Khan Academy12.75×Business & Career
Jollibee16.27×Food & Beverages
Jason Momoa13.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Betting in poker audience
TraitClusterScore
Need for SecurityCONSERVATISM1.26
PatriotismCONSERVATISM1.22
Family OrientationCONSERVATISM1.21
Price SensitivityPREMIUM1.18
Quality AwarenessPREMIUM1.17
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Betting in poker
CountryShare
Taiwan22.7%
United States20.9%
United Kingdom5.9%

See Betting in poker audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Betting in poker have in United States?

Betting in poker has an estimated audience of 1,724,331 people in United States, concentrated in California and New York.

What is the gender split and age of Betting in poker fans?

35.2% of Betting in poker fans are female, 64.8% are male, with an average age of 39.2 years.

Which brands do Betting in poker fans like most?

Betting in poker fans show strongest brand affinity for Finnair (675×), Capital One (17.34×), and Yahtzee (165.25×) over the country average.

Where do Betting in poker fans live in United States?

Betting in poker fans in United States are most concentrated in California (reach 121,546), New York (reach 115,739), and Texas (reach 78,565). These three regions account for the largest share of the active audience.

What other brands do Betting in poker fans also like?

Beyond Betting in poker itself, the audience over-indexes on Capital One (17.34×), Yahtzee (165.25×), Google Maps (14.99×), and Indeed.com (12.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Betting in poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.