Top 50 Bettings in Italy
This curated ranking covers the 50 largest bettings in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 54 bettings tracked in Italy, the 50 ranked here account for the largest measured audience reach. Goldbet, William Hill (bookmaker) and Snai lead the list with a combined estimated audience of 13,077,086 people. Across all 50 entries the average audience size is 607,172, and the largest, Goldbet, reaches around 4,813,857 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each betting, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Goldbet |
4,813,857 | 83.0% | Betting | Games |
| 2 |  William Hill (bookmaker) |
4,418,619 | 16.7% | Betting | Games |
| 3 |  Snai |
3,844,610 | 89.4% | Betting | Games |
| 4 |  Eurobet |
3,815,840 | 95.4% | Betting | Games |
| 5 |  Bwin |
2,621,409 | 12.9% | Betting | Games |
| 6 |  Bet365 |
2,211,789 | 8.1% | Betting | Games |
| 7 |  Admiralbet |
2,193,751 | 31.9% | Betting | Games |
| 8 |  LeoVegas |
2,155,629 | 24.3% | Betting | Games |
| 9 |  Betfair |
2,146,296 | 7.8% | Betting | Games |
| 10 |  Bookmaker |
419,150 | 16.9% | Betting | Games |
| 11 |  Betway |
393,050 | 0.3% | Betting | Games |
| 12 |  Polymarket |
381,018 | 3.1% | Betting | Business & Career |
| 13 |  888sport |
260,531 | 10.6% | Betting | Games |
| 14 |  Betclic |
211,388 | 1.0% | Betting | Games |
| 15 |  Pronostici vincenti |
125,460 | 99.3% | Betting | Games |
| 16 |  Betano |
90,717 | 0.1% | Betting | Games |
| 17 |  Tipico |
85,782 | 0.9% | Betting | Games |
| 18 |  Tipsport |
25,008 | 0.1% | Betting | Games |
| 19 |  Equidia |
18,922 | 0.4% | Betting | Games |
| 20 |  Interwetten |
12,818 | 0.2% | Betting | Games |
| 21 |  iddaa |
12,437 | 0.0% | Betting | Sports |
| 22 |  BetMGM |
11,140 | 0.1% | Betting | Games |
| 23 |  Pinnacle Sports |
9,932 | 2.9% | Betting | Games |
| 24 |  Genybet |
9,685 | 0.2% | Betting | Games |
| 25 |  Parions Sport |
8,944 | 0.3% | Betting | Sports |
| 26 |  Boylesports |
8,166 | 0.1% | Betting | Games |
| 27 |  Bet-at-home.com |
6,207 | 0.3% | Betting | Games |
| 28 |  UBET |
5,208 | 2.0% | Betting | Sports |
| 29 |  Neo.bet |
4,706 | 0.3% | Betting | Games |
| 30 |  Veikkaus |
3,780 | 0.2% | Betting | Games |
| 31 |  Sports Interaction |
3,760 | 0.3% | Betting | Games |
| 32 |  BetVictor |
3,700 | 0.1% | Betting | Games |
| 33 |  Fun88 |
3,496 | 0.0% | Betting | Games |
| 34 |  TonyBet |
2,844 | 16.3% | Betting | Business & Career |
| 35 |  BETDAQ |
2,592 | 2.8% | Betting | Games |
| 36 |  PlayNow |
2,536 | 0.1% | Betting | Games |
| 37 |  TipWin |
2,507 | 0.1% | Betting | Games |
| 38 |  Oddset |
1,968 | 0.1% | Betting | Games |
| 39 |  Betcity |
1,936 | 0.1% | Betting | Games |
| 40 |  Betcris |
1,664 | 0.6% | Betting | Games |
| 41 |  Betfirst |
1,210 | 0.1% | Betting | Games |
| 42 |  Paddy Power |
1,166 | 0.0% | Betting | Games |
| 43 |  SBOTOP |
770 | 0.1% | Betting | Games |
| 44 |  Sportsbook |
767 | 0.0% | Betting | Games |
| 45 |  Betfred |
502 | 0.0% | Betting | Games |
| 46 |  Dota2Lounge |
456 | 0.8% | Betting | Games |
| 47 |  Ladbrokes Casino |
390 | 0.1% | Betting | Games |
| 48 |  BET99 |
275 | 0.1% | Betting | Games |
| 49 |  Bilyoner.com |
116 | 0.1% | Betting | Games |
| 50 |  Practical Punting |
96 | 0.4% | Betting | Games |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each betting by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest betting in Italy?
Goldbet currently leads with an estimated audience of 4,813,857 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.