A data profile of the people who buy, follow and care about Eurobet in Italy — modelled from more than twelve digital signal sources. Eurobet has an estimated audience of 4,085,645 people in Italy.
The average Eurobet fan in Italy is 34.9 years old, more male, and lives primarily in Campania.
The audience is concentrated in Campania, Sicilia, Lazio.
Top brand affinities include Sports betting, Betfair, Bet365, with strongest over-indexing on Sports betting (20.34× the country average).
Demographically, the Eurobet audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Eurobet fan in Italy is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Sports betting.
The key figures that characterise the Eurobet profile in Italy.
39.1% are female, 60.9% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 34.9 |
| Estimated audience size | 4,085,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 8% |
of the worldwide Eurobet audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 98.1% |
| Georgia | 0.2% |
| Germany | 0.2% |
Where the Eurobet audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~2M | 4.22× | |
| 02 | Sicilia | ~800K | 2.37× | |
| 03 | Puglia | ~500K | 1.91× | |
| 04 | Abruzzo | ~100K | 1.27× | |
| 05 | Lazio | ~600K | 1.22× | |
| 06 | Basilicata | ~40K | 1.11× | |
| 07 | Liguria | ~100K | 0.90× | |
| 08 | Marche | ~80K | 0.79× | |
| 09 | Lombardy | ~500K | 0.70× | |
| 10 | Piedmont | ~200K | 0.67× | |
| 11 | Sardinia | ~70K | 0.60× | |
| 12 | Molise | ~10K | 0.54× | |
| 13 | Umbria | ~40K | 0.53× | |
| 14 | Emilia-Romagna | ~200K | 0.50× | |
| 15 | Veneto | ~100K | 0.46× | |
| 16 | Tuscany | ~100K | 0.45× | |
| 17 | Friuli-Venezia Giulia | ~30K | 0.39× | |
| 18 | Trentino-Alto Adige/Südtirol | ~20K | 0.27× | |
| 19 | Aosta Valley | ~2K | 0.22× |
The strongest cross-interests of the Eurobet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 20.34× | ||
| 02 | Betfair | Games | 13.85× | ||
| 03 | Bet365 | Games | 12.16× | ||
| 04 | Unibet | Games | 7.88× | ||
| 05 | PokerStars | Games | 6.98× | ||
| 06 | Online gambling | Games | 6.85× | ||
| 07 | Local news | News | 4.29× | ||
| 08 | Serie B | Sports | 3.35× | ||
| 09 | La Liga | Sports | 3.34× | ||
| 10 | Gambling | Games | 3.24× | ||
| 11 | corriere dello sport | Sports | 3.03× | ||
| 12 | Tuttosport | Sports | 2.95× | ||
| 13 | S.S. Lazio | Sports | 2.93× | ||
| 14 | Como 1907 | Sports | 2.80× | ||
| 15 | A.C. Milan | Sports | 2.39× | ||
| 16 | FIFA World Cup | Sports | 2.19× | ||
| 17 | UEFA Champions League | Sports | 2.04× | ||
| 18 | Juventus F.C. | Sports | 1.89× | ||
| 19 | La Gazzetta dello Sport | Sports | 1.82× | ||
| 20 | Serie A | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.45× | |
| Risk Appetite | THRILL | 1.34× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.53× | |
| Mindfulness | BALANCE | 0.65× | |
| DIY Mentality | THRILL | 0.65× |
Eurobet's target market in Italy covers an estimated 4,085,645 people, concentrated in Campania and Sicilia.
39.1% of the Eurobet audience are female, 60.9% are male, with an average age of 34.9 years.
Eurobet fans show strongest brand affinity for Sports betting (20.34×), Betfair (13.85×), and Bet365 (12.16×) over the country average.
Eurobet fans in Italy are most concentrated in Campania (reach ~2M), Sicilia (reach ~800K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Eurobet itself, the audience over-indexes on Betfair (13.85×), Bet365 (12.16×), Serie A (1.53×), and FIFA World Cup (2.19×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Eurobet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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