Popularity ranking · Italy

The 53 most popular Betting in Italy

This curated ranking covers the 53 largest betting in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Goldbet, William Hill (bookmaker) and Eurobet lead the list with a combined estimated audience of 13M people. Across all 53 entries the average audience size is 578k, and the largest, Goldbet, reaches around 4.7M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each betting, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 53, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Boylesports 8.5k 38.7 26.4% Betting
27 NEO.bet 7.6k 36.8 31.6% Betting
28 BetMGM 5.9k 38.3 24.7% Betting
29 Bet-at-home.com 5.7k 33.6 49.9% Betting
30 UBET 5.3k 26.0 65.5% Betting
31 BetVictor 4.5k 38.4 24.5% Betting
32 Veikkaus 3.9k 42.8 41.5% Betting
33 Neo.bet 3.2k 36.6 49.4% Betting
34 PlayNow 2.9k 37.4 24.2% Betting
35 Sports Interaction 2.7k 38.3 24.1% Betting
36 BETDAQ 2.6k 29.8 76.5% Betting
37 TipWin 2.4k 39.7 33.6% Betting
38 Oddset 2.3k 36.2 37.7% Betting
39 Betcity 2.1k 38.0 33.4% Betting
40 Betfirst 1.9k 38.9 37.4% Betting
41 Betcris 1.6k 33.1 10.9% Betting
42 Fun88 1.3k 34.9 34.2% Betting
43 Paddy Power 1.2k 35.5 21.3% Betting
44 Sportsbook 767 36.0 19.0% Betting
45 SBOTOP 742 36.6 29.2% Betting
46 Dota2Lounge 456 23.4 31.2% Betting
47 Ladbrokes Casino 396 31.3 41.1% Betting
48 BET99 324 37.2 25.0% Betting
49 William Hill Gaming 160 38.0 41.3% Betting
50 Practical Punting 138 41.9 0.0% Betting

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular betting compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each betting by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest betting in Italy?

Goldbet currently leads with an estimated audience of 4.7M people in Italy.

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