A data profile of the people who buy, follow and care about Adventure game in Italy — modelled from more than twelve digital signal sources. Adventure game has an estimated audience of 3,544,459 people in Italy.
The average Adventure game fan in Italy is 32.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Twitch, Mobile game, League of Legends, with strongest over-indexing on Twitch (4.28× the country average).
Demographically, the Adventure game audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Adventure game fan in Italy is more male, around 32.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Twitch.
The key figures that characterise the Adventure game profile in Italy.
33.8% are female, 66.2% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 32.6 |
| Estimated audience size | 3,544,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide Adventure game audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.8% |
| China | 12.2% |
| Japan | 8.7% |
Where the Adventure game audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~10K | 1.07× | |
| 02 | Umbria | ~60K | 1.04× | |
| 03 | Basilicata | ~30K | 1.03× | |
| 04 | Friuli-Venezia Giulia | ~70K | 1.02× | |
| 05 | Trentino-Alto Adige/Südtirol | ~70K | 1.01× | |
| 06 | Molise | ~20K | 1.01× | |
| 07 | Sardinia | ~100K | 0.99× | |
| 08 | Abruzzo | ~80K | 0.99× | |
| 09 | Lombardy | ~600K | 0.98× | |
| 10 | Calabria | ~100K | 0.98× | |
| 11 | Liguria | ~100K | 0.98× | |
| 12 | Marche | ~90K | 0.98× | |
| 13 | Emilia-Romagna | ~300K | 0.96× | |
| 14 | Tuscany | ~200K | 0.96× | |
| 15 | Puglia | ~200K | 0.95× | |
| 16 | Sicilia | ~300K | 0.94× | |
| 17 | Veneto | ~300K | 0.93× | |
| 18 | Piedmont | ~200K | 0.93× | |
| 19 | Campania | ~400K | 0.92× | |
| 20 | Lazio | ~400K | 0.88× |
The strongest cross-interests of the Adventure game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DVD player | Technology & Electronics | 6.20× | ||
| 02 | Assassin's Creed | Games | 5.95× | ||
| 03 | League of Legends | Games | 5.87× | ||
| 04 | Call of Duty | Games | 4.87× | ||
| 05 | PC game | Games | 4.59× | ||
| 06 | Gaming computer | Technology & Electronics | 4.55× | ||
| 07 | Xbox | Games | 4.47× | ||
| 08 | Massively multiplayer online games | Games | 4.41× | ||
| 09 | Twitch | Games | 4.28× | ||
| 10 | Massively multiplayer online role-playing games | Games | 4.13× | ||
| 11 | Fortnite | Games | 3.52× | ||
| 12 | Real-time strategy | Games | 3.42× | ||
| 13 | Action games | Games | 3.36× | ||
| 14 | Role-playing games | Games | 3.06× | ||
| 15 | Mobile game | Games | 3.00× | ||
| 16 | Gamer | Games | 2.78× | ||
| 17 | Computer hardware | Technology & Electronics | 2.23× | ||
| 18 | Baggage | Fashion & Accessoires | 2.11× | ||
| 19 | Mobile device | Technology & Electronics | 1.78× | ||
| 20 | TikTok | Internet & Social Media | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.47× | |
| Social Media Usage | JOY | 1.40× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.79× | |
| Community Orientation | OPEN | 0.81× |
Adventure game has an estimated audience of 3,544,459 people in Italy, concentrated in Lombardy and Lazio.
33.8% of Adventure game fans are female, 66.2% are male, with an average age of 32.6 years.
Adventure game fans show strongest brand affinity for Twitch (4.28×), Mobile game (3×), and League of Legends (5.87×) over the country average.
Adventure game fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Adventure game itself, the audience over-indexes on Mobile game (3×), League of Legends (5.87×), DVD player (6.2×), and Gaming computer (4.55×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Adventure game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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