A data profile of the people who buy, follow and care about Pokémon in France — modelled from more than twelve digital signal sources. Pokémon has an estimated audience of 4,057,554 people in France.
The average Pokémon fan in France is 30.7 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Pokémon (video game series), Entertainment, TikTok, with strongest over-indexing on Pokémon (video game series) (14.17× the country average).
Demographically, the Pokémon audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pokémon fan in France is more male, around 30.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pokémon (video game series).
The key figures that characterise the Pokémon profile in France.
42.1% are female, 57.9% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 30.7 |
| Estimated audience size | 4,057,554 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 27% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Pokémon audience comes from France.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 15.7% |
| China | 15.1% |
Where the Pokémon audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~400K | 1.25× | |
| 02 | Normandy | ~200K | 1.13× | |
| 03 | Grand Est | ~400K | 1.11× | |
| 04 | Centre-Val de Loire | ~200K | 1.07× | |
| 05 | Nouvelle-Aquitaine | ~400K | 1.06× | |
| 06 | Île-de-France | ~800K | 1.04× | |
| 07 | Auvergne-Rhône-Alpes | ~500K | 1.04× | |
| 08 | Occitanie | ~400K | 1.03× | |
| 09 | Bourgogne-Franche-Comté | ~200K | 0.98× | |
| 10 | Provence-Alpes-Côte d'Azur | ~300K | 0.92× | |
| 11 | Pays de la Loire | ~200K | 0.92× | |
| 12 | Brittany | ~200K | 0.87× | |
| 13 | Corsica | ~10K | 0.59× |
The strongest cross-interests of the Pokémon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Evangelion (mecha) | Literature | 23.10× | ||
| 02 | Sailor Moon (character) | Movies & TV | 19.25× | ||
| 03 | Yu-Gi-Oh! | Literature | 15.74× | ||
| 04 | Pokémon (video game series) | Games | 14.17× | ||
| 05 | The Legend of Zelda: Twilight Princess | Games | 13.75× | ||
| 06 | Dragon Ball (anime) | Movies & TV | 13.13× | ||
| 07 | Hunter × Hunter | Literature | 11.43× | ||
| 08 | Instant Gaming | Games | 5.89× | ||
| 09 | Anime and manga fandom | Literature | 5.39× | ||
| 10 | One Piece | Movies & TV | 5.09× | ||
| 11 | Peacemaker | Movies & TV | 4.16× | ||
| 12 | TikTok | Internet & Social Media | 3.33× | ||
| 13 | Entertainment | Movies & TV | 2.87× | ||
| 14 | Video games | Games | 2.78× | ||
| 15 | Music | Business & Career | 2.56× | ||
| 16 | Sports | Sports | 2.52× | ||
| 17 | Reading | Literature | 2.51× | ||
| 18 | Food | Food & Beverages | 2.40× | ||
| 19 | Design | Home & Garden | 2.31× | ||
| 20 | Food and drink | Food & Beverages | 2.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.24× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Patriotism | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Design Affinity | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.80× |
Pokémon has an estimated audience of 4,057,554 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
42.1% of Pokémon fans are female, 57.9% are male, with an average age of 30.7 years.
Pokémon fans show strongest brand affinity for Pokémon (video game series) (14.17×), Entertainment (2.87×), and TikTok (3.33×) over the country average.
Pokémon fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pokémon itself, the audience over-indexes on Entertainment (2.87×), TikTok (3.33×), Sports (2.52×), and Music (2.56×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pokémon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.