MacRumors Audience in Germany
MacRumors has an estimated audience of 262,391 people in Germany. 29.1% are female, 70.9% are male, average age 39.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: USB, Home theater PC, Wi-Fi, TK Maxx, ICloud.
The average MacRumors fan in Germany is 39.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include USB, Home theater PC, Wi-Fi, with strongest over-indexing on USB (22.45× the country average). Demographically, the MacRumors audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of MacRumors fans
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 39.6 |
| Estimated audience size | 262,391 |
Audience persona
The typical MacRumors fan in Germany is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for USB.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 64,168 | 1.52× |
| Nordrhein-Westfalen | 62,301 | 1.09× |
| Baden-Württemberg | 40,109 | 1.12× |
| Hessen | 33,709 | 1.69× |
| Berlin | 27,055 | 2.31× |
| Niedersachsen | 21,288 | 0.84× |
| Sachsen | 9,313 | 0.72× |
| Hamburg | 9,012 | 1.52× |
| Rheinland-Pfalz | 8,987 | 0.68× |
| Schleswig-Holstein | 8,299 | 0.88× |
| Brandenburg | 5,682 | 0.7× |
| Sachsen-Anhalt | 3,675 | 0.54× |
| Thüringen | 3,345 | 0.5× |
| Mecklenburg-Vorpommern | 2,418 | 0.48× |
| Bremen | 2,005 | 0.89× |
| Saarland | 1,684 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| USB | 22.45× | Technology & Electronics |
| Home theater PC | 41.64× | Technology & Electronics |
| Wi-Fi | 7.33× | Technology & Electronics |
| TK Maxx | 3.43× | Shopping |
| ICloud | 6.06× | Technology & Electronics |
| Bluetooth | 6.18× | Technology & Electronics |
| Apple | 2.72× | Technology & Electronics |
| FRITZ!Box | 3.44× | Technology & Electronics |
| Qualcomm | 21.93× | Technology & Electronics |
| MediaTek | 30.8× | Technology & Electronics |
| HDMI | 14.06× | Technology & Electronics |
| Leisure | 1.89× | Travel & Leisure |
| 7.1 surround sound | 41.89× | Technology & Electronics |
| DuckDuckGo | 6.23× | Internet & Social Media |
| Video | 1.98× | Movies & TV |
| Apple TV | 3.93× | Movies & TV |
| Natural World | 1.92× | Fashion & Accessoires |
| Digital media player | 21.17× | Technology & Electronics |
| Refurbed | 2.68× | Technology & Electronics |
| Networking hardware | 13.53× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 7.41 |
| Quality Awareness | PREMIUM | 2.19 |
| Career Orientation | POWER | 2.11 |
| Need for Security | CONSERVATISM | 1.87 |
| Convenience Orientation | PREMIUM | 1.63 |
| Sustainability | BALANCE | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| Japan | 8.7% |
| China | 6.3% |
See MacRumors audiences in other countries
More Technology & Electronics audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does MacRumors have in Germany?
MacRumors has an estimated audience of 262,391 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of MacRumors fans?
29.1% of MacRumors fans are female, 70.9% are male, with an average age of 39.6 years.
Which brands do MacRumors fans like most?
MacRumors fans show strongest brand affinity for USB (22.45×), Home theater PC (41.64×), and Wi-Fi (7.33×) over the country average.
Where do MacRumors fans live in Germany?
MacRumors fans in Germany are most concentrated in Bayern (reach 64,168), Nordrhein-Westfalen (reach 62,301), and Baden-Württemberg (reach 40,109). These three regions account for the largest share of the active audience.
What other brands do MacRumors fans also like?
Beyond MacRumors itself, the audience over-indexes on Home theater PC (41.64×), Wi-Fi (7.33×), TK Maxx (3.43×), and ICloud (6.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MacRumors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.