Rascasse Audience Intelligence

MacRumors Audience in Germany

A data profile of the people who buy, follow and care about MacRumors in Germany — modelled from more than twelve digital signal sources. MacRumors has an estimated audience of 264,918 people in Germany.

#620among Website / Newspaper / Magazine in Germany#726in Technology & Electronics

The average MacRumors fan in Germany is 39.6 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include USB, Home theater PC, Wi-Fi, with strongest over-indexing on USB (22.45× the country average).

Demographically, the MacRumors audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MacRumors fan in Germany is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for USB.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MacRumors profile in Germany.

Audience size
265K
in Germany
Gender
29.1%♀
70.9% male
Age
39.6
average years
Country rank
#18925
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of MacRumors

29.1% are female, 70.9% are male, average age 39.6.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for MacRumors audience in Germany
MetricValue
Female29.1%
Male70.9%
Average age39.6
Estimated audience size264,918
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the MacRumors audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3923%
40-4927%
50+15%
Fig. 04

Worldwide distribution

4.3%

of the worldwide MacRumors audience comes from Germany.

Worldwide audience distribution share by country for MacRumors
CountryShare
United States30.9%
Japan8.6%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MacRumors audience in Germany is strongest.

Fig. 05

Top regions by affinity

MacRumors fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.16×
02Hessen~30K1.55×
03Bayern~60K1.44×
04Hamburg~8K1.43×
05Baden-Württemberg~40K1.08×
06Nordrhein-Westfalen~60K1.04×
07Bremen~2K1.03×
08Schleswig-Holstein~8K0.89×
09Niedersachsen~20K0.81×
10Mecklenburg-Vorpommern~4K0.79×
11Rheinland-Pfalz~10K0.76×
12Sachsen~10K0.76×
13Brandenburg~6K0.76×
14Saarland~2K0.70×
15Sachsen-Anhalt~4K0.66×
16Thüringen~4K0.65×
Fig. 06

Affinity by region

Affinity by region — MacRumors, Germany
0.65×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MacRumors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MacRumors audience
#·InterestCategoryAffinity×
017.1 surround soundTechnology & Electronics41.89×
02Home theater PCTechnology & Electronics41.64×
03MediaTekTechnology & Electronics30.80×
04USBTechnology & Electronics22.45×
05QualcommTechnology & Electronics21.93×
06Digital media playerTechnology & Electronics21.17×
07HDMITechnology & Electronics14.06×
08Networking hardwareTechnology & Electronics13.53×
09Wi-FiTechnology & Electronics7.33×
10Deadline.comNews6.80×
11DuckDuckGoInternet & Social Media6.23×
12BluetoothTechnology & Electronics6.18×
13ICloudTechnology & Electronics6.06×
14Apple TVMovies & TV3.93×
15FRITZ!BoxTechnology & Electronics3.44×
16TK MaxxShopping3.43×
17AppleTechnology & Electronics2.72×
18RefurbedTechnology & Electronics2.68×
19VideoMovies & TV1.98×
20LeisureTravel & Leisure1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MacRumors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MacRumors audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.61×
Need for SecurityCONSERVATISM1.49×
PatriotismCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MacRumors audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.88×
CreativityOPEN0.94×
ExtroversionTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MacRumors have in Germany?

MacRumors has an estimated audience of 264,918 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of MacRumors fans?

29.1% of MacRumors fans are female, 70.9% are male, with an average age of 39.6 years.

03

Which brands do MacRumors fans like most?

MacRumors fans show strongest brand affinity for USB (22.45×), Home theater PC (41.64×), and Wi-Fi (7.33×) over the country average.

04

Where do MacRumors fans live in Germany?

MacRumors fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do MacRumors fans also like?

Beyond MacRumors itself, the audience over-indexes on Home theater PC (41.64×), Wi-Fi (7.33×), TK Maxx (3.43×), and ICloud (6.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See MacRumors audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MacRumors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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