Rascasse Audience Intelligence

HDMI Audience in Germany

A data profile of the people who buy, follow and care about HDMI in Germany — modelled from more than twelve digital signal sources. HDMI has an estimated audience of 389,293 people in Germany.

#83among Video game in Germany#5357among Topic in Germany#590in Technology & Electronics

The average HDMI fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Drive, Moodle, Office 365, with strongest over-indexing on Google Drive (16.08× the country average).

Demographically, the HDMI audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical HDMI fan in Germany is more male, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HDMI profile in Germany.

Audience size
389K
in Germany
Gender
15.4%♀
84.6% male
Age
38.8
average years
Country rank
#14312
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of HDMI fans

15.4% are female, 84.6% are male, average age 38.8.

Fig. 02

Gender split

15.4%
Female
84.6%
Male
Demographic split for HDMI audience in Germany
MetricValue
Female15.4%
Male84.6%
Average age38.8
Estimated audience size389,293
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the HDMI audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3924%
40-4923%
50+15%
Fig. 04

Worldwide distribution

3.0%

of the worldwide HDMI audience comes from Germany.

Worldwide audience distribution share by country for HDMI
CountryShare
United States17.0%
Brazil6.6%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HDMI audience in Germany is strongest.

Fig. 05

Top regions by affinity

HDMI fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.23×
02Sachsen~20K1.08×
03Berlin~20K1.08×
04Hamburg~9K1.05×
05Bayern~60K1.04×
06Baden-Württemberg~60K1.04×
07Nordrhein-Westfalen~90K1.03×
08Niedersachsen~40K1.00×
09Schleswig-Holstein~10K0.99×
10Bremen~3K0.99×
11Thüringen~10K0.98×
12Rheinland-Pfalz~20K0.97×
13Brandenburg~10K0.92×
14Sachsen-Anhalt~9K0.92×
15Mecklenburg-Vorpommern~6K0.87×
16Saarland~4K0.87×
Fig. 06

Affinity by region

Affinity by region — HDMI, Germany
0.87×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HDMI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HDMI audience
#·InterestCategoryAffinity×
01MoodleTechnology & Electronics20.00×
02Daniel Day-LewisMovies & TV20.00×
03Cast AwayMovies & TV20.00×
04Georgia O'KeeffeArts & Culture20.00×
05Middle East Broadcasting CenterMovies & TV20.00×
06Oculus RiftTechnology & Electronics16.47×
07Google DriveTechnology & Electronics16.08×
08PhotocopierBusiness & Career15.36×
09WebExTechnology & Electronics14.87×
10Zoom!Business & Career14.40×
11Office 365Technology & Electronics12.67×
12Multiplayer online battle arenaGames10.68×
13Nikkei 225Business & Career9.39×
14Advanced Micro DevicesTechnology & Electronics9.11×
15GameProGames8.50×
16Smart TVTechnology & Electronics6.28×
17Ornamental plantHome & Garden4.57×
18SteamGames4.42×
19TransfermarktSports3.87×
20High-definition televisionTechnology & Electronics3.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HDMI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HDMI audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.83×
Need for SecurityCONSERVATISM1.78×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HDMI audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Design AffinityPREMIUM0.65×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HDMI have in Germany?

HDMI has an estimated audience of 389,293 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of HDMI fans?

15.4% of HDMI fans are female, 84.6% are male, with an average age of 38.8 years.

03

Which brands do HDMI fans like most?

HDMI fans show strongest brand affinity for Google Drive (16.08×), Moodle (20×), and Office 365 (12.67×) over the country average.

04

Where do HDMI fans live in Germany?

HDMI fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do HDMI fans also like?

Beyond HDMI itself, the audience over-indexes on Moodle (20×), Office 365 (12.67×), Zoom! (14.4×), and Daniel Day-Lewis (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See HDMI audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for HDMI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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