HDMI Audience in Germany
HDMI has an estimated audience of 389,293 people in Germany. 15.4% are female, 84.6% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Nebelung, Home construction, Mülheim, Unique Gifts.
The average HDMI fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Nebelung, Home construction, with strongest over-indexing on Progressive rock (3.84× the country average). Demographically, the HDMI audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Video game
Demographics of HDMI fans
| Metric | Value |
|---|---|
| Female | 15.4% |
| Male | 84.6% |
| Average age | 38.8 |
| Estimated audience size | 389,293 |
Audience persona
The typical HDMI fan in Germany is more male, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,126 | 1.06× |
| Bayern | 65,854 | 1.05× |
| Baden-Württemberg | 57,331 | 1.08× |
| Hessen | 38,016 | 1.28× |
| Niedersachsen | 37,845 | 1× |
| Sachsen | 20,709 | 1.08× |
| Berlin | 19,947 | 1.15× |
| Rheinland-Pfalz | 18,742 | 0.96× |
| Schleswig-Holstein | 13,657 | 0.98× |
| Brandenburg | 10,603 | 0.88× |
| Thüringen | 9,722 | 0.98× |
| Hamburg | 9,454 | 1.07× |
| Sachsen-Anhalt | 8,811 | 0.87× |
| Mecklenburg-Vorpommern | 5,941 | 0.8× |
| Saarland | 3,788 | 0.79× |
| Bremen | 3,200 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.84× | Music & Radio |
| Nebelung | 20× | Pets & Animals |
| Home construction | 1.76× | Home & Garden |
| Mülheim | 6.14× | Travel & Leisure |
| Unique Gifts | 2.23× | Shopping |
| Hoorn | 12.13× | Travel & Leisure |
| Birthday Gifts | 2.2× | Kids & Family |
| Haberler | 1.67× | News |
| Home Delivery | 2.57× | Food & Beverages |
| Gran Torino | 4.36× | Movies & TV |
| Cassoulet | 6.21× | Food & Beverages |
| Personalised Gifts | 1.51× | Home & Garden |
| Corona (band) | 1.83× | Music & Radio |
| 3D printing | 1.55× | Technology & Electronics |
| Goon | 4.33× | Movies & TV |
| Hope For Paws | 12.99× | Pets & Animals |
| Headhunters (film) | 3.12× | Movies & TV |
| Coachella, California | 8.98× | Travel & Leisure |
| Icon (magazine) | 1.6× | Arts & Culture |
| Fatteh | 6.57× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.82 |
| Patriotism | CONSERVATISM | 1.36 |
| Need for Security | CONSERVATISM | 1.34 |
| Sustainability | BALANCE | 1.32 |
| Quality Awareness | PREMIUM | 1.21 |
| Pet Ownership | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| Brazil | 6.6% |
| United Kingdom | 4.2% |
See HDMI audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does HDMI have in Germany?
HDMI has an estimated audience of 389,293 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HDMI fans?
15.4% of HDMI fans are female, 84.6% are male, with an average age of 38.8 years.
Which brands do HDMI fans like most?
HDMI fans show strongest brand affinity for Progressive rock (3.84×), Nebelung (20×), and Home construction (1.76×) over the country average.
Where do HDMI fans live in Germany?
HDMI fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,126), Bayern (reach 65,854), and Baden-Württemberg (reach 57,331). These three regions account for the largest share of the active audience.
What other brands do HDMI fans also like?
Beyond HDMI itself, the audience over-indexes on Nebelung (20×), Home construction (1.76×), Mülheim (6.14×), and Unique Gifts (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HDMI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.