HDMI Audience in United States

HDMI logo

HDMI has an estimated audience of 2,194,368 people in United States. 28.4% are female, 71.6% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Israel, Vocal harmony, Wikia, Governor of Michigan, Atkins diet.

The average HDMI fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Vocal harmony, Wikia, with strongest over-indexing on Israel (3.62× the country average). Demographically, the HDMI audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Video game

Demographics of HDMI fans

Demographic split for HDMI audience in United States
MetricValue
Female28.4%
Male71.6%
Average age36.8
Estimated audience size2,194,368

Audience persona

The typical HDMI fan in United States is more male, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for HDMI in United States
RegionReachAffinity
California324,6131.35×
Texas237,7511.26×
Florida178,8751.2×
New York148,6111.21×
Illinois78,1481.07×
Pennsylvania74,3461.01×
Georgia73,9561.09×
North Carolina67,7831.03×
Ohio63,4570.94×
New Jersey59,8651.07×
Virginia59,0821.11×
Michigan54,8380.96×
Washington49,6241.13×
Massachusetts46,3431.07×
Arizona46,1781.03×
Tennessee45,8171.04×
Indiana43,8351.09×
Maryland43,2731.15×
Colorado37,4401.08×
Missouri35,1580.99×
Minnesota33,3661.06×
Wisconsin32,2190.98×
Louisiana31,7241.12×
South Carolina30,5750.93×
Oregon30,0361.19×
Alabama27,1580.89×
Kentucky26,6950.97×
Oklahoma25,6301.05×
Connecticut22,1201.01×
Nevada21,5881.02×
Utah20,1531.03×
Arkansas18,7921.04×
Iowa18,1271×
Kansas17,8311.03×
Mississippi16,4390.91×
New Mexico11,1461.01×
Nebraska10,7800.98×
Idaho9,7630.89×
Hawaii9,2800.98×
West Virginia8,1530.8×
New Hampshire7,5850.88×
Washington, District of Columbia7,5231.14×
Rhode Island7,0311.01×
Maine6,6920.85×
Delaware5,2470.87×
South Dakota4,4260.87×
Montana4,3930.72×
Alaska3,8320.82×
Vermont3,0460.79×
North Dakota2,8580.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HDMI audience
BrandAffinityCategory
Israel3.62×Travel & Leisure
Vocal harmony6.55×Music & Radio
Wikia4.86×Internet & Social Media
Governor of Michigan8.23×Politics & Society
Atkins diet5.47×Health
Grinch4.14×Movies & TV
Hibachi7.4×Food & Beverages
Goop4.89×Internet & Social Media
Wok5.65×Food & Beverages
Historic site3.33×Arts & Culture
Hipster7.37×Politics & Society
Google Home4.74×Technology & Electronics
N1 road (South Africa)2.99×Travel & Leisure
Home staging3.77×Home & Garden
Elie Tahari9.03×Fashion & Accessoires
Fairy godmother5.26×Literature
3D printing1.56×Technology & Electronics
Morphine (band)4.96×Music & Radio
N1 road (South Africa)2.48×Travel & Leisure
La Jolla5.5×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HDMI audience
TraitClusterScore
Early Adopter MentalityPOWER2.25
Convenience OrientationPREMIUM1.57
Need for SecurityCONSERVATISM1.56
LGBTQ+ IdentityOPEN1.52
Luxury OrientationPREMIUM1.33
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for HDMI
CountryShare
United States17.1%
Brazil6.6%
United Kingdom4.2%

See HDMI audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does HDMI have in United States?

HDMI has an estimated audience of 2,194,368 people in United States, concentrated in California and Texas.

What is the gender split and age of HDMI fans?

28.4% of HDMI fans are female, 71.6% are male, with an average age of 36.8 years.

Which brands do HDMI fans like most?

HDMI fans show strongest brand affinity for Israel (3.62×), Vocal harmony (6.55×), and Wikia (4.86×) over the country average.

Where do HDMI fans live in United States?

HDMI fans in United States are most concentrated in California (reach 324,613), Texas (reach 237,751), and Florida (reach 178,875). These three regions account for the largest share of the active audience.

What other brands do HDMI fans also like?

Beyond HDMI itself, the audience over-indexes on Vocal harmony (6.55×), Wikia (4.86×), Governor of Michigan (8.23×), and Atkins diet (5.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HDMI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.