Rascasse Audience Intelligence

HDMI Audience in United States

A data profile of the people who buy, follow and care about HDMI in United States — modelled from more than twelve digital signal sources. HDMI has an estimated audience of 2,194,368 people in United States.

#83among Video game in United States#6019among Topic in United States#488in Technology & Electronics

The average HDMI fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Surround sound, Massively multiplayer online games, Home automation, with strongest over-indexing on Surround sound (11.26× the country average).

Demographically, the HDMI audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HDMI fan in United States is more male, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Surround sound.

Category: Technology & Electronics · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HDMI profile in United States.

Audience size
2.2M
in United States
Gender
28.4%♀
71.6% male
Age
36.8
average years
Country rank
#13226
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of HDMI fans

28.4% are female, 71.6% are male, average age 36.8.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for HDMI audience in United States
MetricValue
Female28.4%
Male71.6%
Average age36.8
Estimated audience size2,194,368
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the HDMI audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

17.0%

of the worldwide HDMI audience comes from United States.

Worldwide audience distribution share by country for HDMI
CountryShare
United States17.0%
Brazil6.6%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HDMI audience in United States is strongest.

Fig. 05

Top regions by affinity

HDMI fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K1.48×
02California~300K1.32×
03New York~100K1.16×
04Texas~200K1.15×
05Florida~200K1.14×
06Kansas~20K1.12×
07South Dakota~6K1.12×
08Oklahoma~30K1.09×
09Georgia~70K1.07×
10Maryland~40K1.07×
11Oregon~30K1.07×
12Kentucky~30K1.06×
13Tennessee~50K1.05×
14Washington~50K1.04×
15Nevada~20K1.04×
16Virginia~50K1.03×
17Indiana~40K1.03×
18Utah~20K1.03×
19Arkansas~20K1.02×
20Colorado~30K1.01×
21New Mexico~10K1.01×
22Washington, District of Columbia~7K1.01×
23Illinois~70K1.00×
24Arizona~40K1.00×
25Massachusetts~40K1.00×
26Mississippi~20K1.00×
27North Carolina~70K0.99×
28Missouri~40K0.99×
29Connecticut~20K0.99×
30Rhode Island~7K0.99×
31New Jersey~50K0.98×
32Alabama~30K0.98×
33Ohio~70K0.96×
34Minnesota~30K0.96×
35Iowa~20K0.96×
36Idaho~10K0.96×
37Nebraska~10K0.96×
38Delaware~6K0.96×
39Pennsylvania~70K0.95×
40South Carolina~30K0.95×
41Wisconsin~30K0.93×
42Hawaii~9K0.93×
43New Hampshire~8K0.92×
44Alaska~4K0.92×
45West Virginia~9K0.91×
46Michigan~50K0.90×
47North Dakota~4K0.87×
48Vermont~3K0.87×
49Maine~7K0.86×
50Montana~5K0.85×
Fig. 06

Affinity by region

Affinity by region — HDMI, United States
0.85×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HDMI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HDMI audience
#·InterestCategoryAffinity×
01USB Type-CTechnology & Electronics18.22×
02Surround soundTechnology & Electronics11.26×
03Privacy policyTechnology & Electronics6.41×
04Wearable technologyTechnology & Electronics6.16×
05EngadgetTechnology & Electronics5.89×
06Massively multiplayer online gamesGames5.58×
07Home automationTechnology & Electronics5.09×
08Smart TVTechnology & Electronics4.92×
094K resolutionTechnology & Electronics4.84×
10Micro CenterShopping4.64×
11SmartwatchTechnology & Electronics4.18×
12Sustainable energyHome & Garden3.76×
13Renewable energyBusiness & Career3.18×
14Solar energyHome & Garden3.05×
15Mobile gameGames2.84×
16FedExBusiness & Career2.77×
17T-MobileTechnology & Electronics2.02×
18Android (operating system)Technology & Electronics2.01×
19Pizza HutFood & Beverages1.90×
20Best BuyShopping1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HDMI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HDMI audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.32×
Early Adopter MentalityPOWER2.09×
Need for SecurityCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HDMI audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Healthy LifestyleBALANCE0.73×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HDMI have in United States?

HDMI has an estimated audience of 2,194,368 people in United States, concentrated in California and Texas.

02

What is the gender split and age of HDMI fans?

28.4% of HDMI fans are female, 71.6% are male, with an average age of 36.8 years.

03

Which brands do HDMI fans like most?

HDMI fans show strongest brand affinity for Surround sound (11.26×), Massively multiplayer online games (5.58×), and Home automation (5.09×) over the country average.

04

Where do HDMI fans live in United States?

HDMI fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do HDMI fans also like?

Beyond HDMI itself, the audience over-indexes on Massively multiplayer online games (5.58×), Home automation (5.09×), Privacy policy (6.41×), and Mobile game (2.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See HDMI audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HDMI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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