Students' union Audience in Germany
Students' union has an estimated audience of 563,145 people in Germany. 51.6% are female, 48.4% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Food and drink, Movies, Entertainment, Family law.
The average Students' union fan in Germany is 33.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Food and drink, Movies, with strongest over-indexing on Harry Potter (2.85× the country average). Demographically, the Students' union audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Students' union fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 33.0 |
| Estimated audience size | 563,145 |
Audience persona
The typical Students' union fan in Germany is balanced, around 33.0 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 46,993 | 0.38× |
| Bayern | 43,916 | 0.49× |
| Baden-Württemberg | 36,316 | 0.47× |
| Hessen | 30,460 | 0.71× |
| Berlin | 26,183 | 1.04× |
| Sachsen-Anhalt | 20,604 | 1.41× |
| Rheinland-Pfalz | 19,712 | 0.7× |
| Niedersachsen | 18,061 | 0.33× |
| Brandenburg | 17,505 | 1× |
| Sachsen | 17,152 | 0.62× |
| Schleswig-Holstein | 16,883 | 0.83× |
| Bremen | 14,732 | 3.06× |
| Mecklenburg-Vorpommern | 13,591 | 1.26× |
| Saarland | 13,511 | 1.95× |
| Thüringen | 12,376 | 0.86× |
| Hamburg | 11,110 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.85× | Movies & TV |
| Food and drink | 1.99× | Food & Beverages |
| Movies | 2.12× | Movies & TV |
| Entertainment | 1.9× | Movies & TV |
| Family law | 9.94× | Kids & Family |
| Reading | 2.05× | Literature |
| Sports | 1.97× | Sports |
| Food | 1.89× | Food & Beverages |
| Music | 1.85× | Business & Career |
| Outdoor recreation | 1.94× | Sports |
| Electronic music | 2.67× | Music & Radio |
| Pets | 2.11× | Pets & Animals |
| Arts and music | 1.74× | Arts & Culture |
| Cuisine | 2.49× | Food & Beverages |
| H&M | 2.52× | Shopping |
| Vehicles | 1.85× | Cars & Mobility |
| IKEA | 2.33× | Home & Garden |
| Culture | 2.21× | Literature |
| Wetter.com | 2.67× | Home & Garden |
| Live events | 1.91× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.7 |
| Early Adopter Mentality | POWER | 1.67 |
| Career Orientation | POWER | 1.65 |
| Travelling | THRILL | 1.47 |
| Urban Lifestyle | OPEN | 1.46 |
| Quality Awareness | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| United Kingdom | 6.1% |
| Japan | 5.9% |
See Students' union audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Students' union have in Germany?
Students' union has an estimated audience of 563,145 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Students' union fans?
51.6% of Students' union fans are female, 48.4% are male, with an average age of 33.0 years.
Which brands do Students' union fans like most?
Students' union fans show strongest brand affinity for Harry Potter (2.85×), Food and drink (1.99×), and Movies (2.12×) over the country average.
Where do Students' union fans live in Germany?
Students' union fans in Germany are most concentrated in Nordrhein-Westfalen (reach 46,993), Bayern (reach 43,916), and Baden-Württemberg (reach 36,316). These three regions account for the largest share of the active audience.
What other brands do Students' union fans also like?
Beyond Students' union itself, the audience over-indexes on Food and drink (1.99×), Movies (2.12×), Entertainment (1.9×), and Family law (9.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Students' union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.