Rascasse Audience Intelligence

Students' union Audience in Germany

A data profile of the people who buy, follow and care about Students' union in Germany — modelled from more than twelve digital signal sources. Students' union has an estimated audience of 563,145 people in Germany.

#4377among Topic in Germany#825in Business & Career

The average Students' union fan in Germany is 33.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Food and drink, Movies, with strongest over-indexing on Harry Potter (2.85× the country average).

Demographically, the Students' union audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Students' union fan in Germany is balanced, around 33.0 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Students' union profile in Germany.

Audience size
563K
in Germany
Gender
51.6%♀
48.4% male
Age
33.0
average years
Country rank
#10657
Topic in Germany
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Students' union fans

51.6% are female, 48.4% are male, average age 33.0.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Students' union audience in Germany
MetricValue
Female51.6%
Male48.4%
Average age33.0
Estimated audience size563,145
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Students' union audience in Germany
Age bracketShare%
16-1935%
20-2922%
30-3920%
40-4913%
50+10%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Students' union audience comes from Germany.

Worldwide audience distribution share by country for Students' union
CountryShare
United States17.4%
United Kingdom6.1%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Students' union audience in Germany is strongest.

Fig. 05

Top regions by affinity

Students' union fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.29×
02Brandenburg~20K1.16×
03Saarland~8K1.11×
04Mecklenburg-Vorpommern~10K1.09×
05Sachsen-Anhalt~10K1.03×
06Rheinland-Pfalz~30K1.01×
07Thüringen~10K1.01×
08Hamburg~10K0.97×
09Schleswig-Holstein~20K0.96×
10Sachsen~30K0.93×
11Berlin~20K0.93×
12Hessen~40K0.88×
13Niedersachsen~50K0.87×
14Bayern~80K0.86×
15Baden-Württemberg~70K0.85×
16Nordrhein-Westfalen~90K0.76×
Fig. 06

Affinity by region

Affinity by region — Students' union, Germany
0.76×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Students' union audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Students' union audience
#·InterestCategoryAffinity×
01Family lawKids & Family9.94×
02Harry PotterMovies & TV2.85×
03Electronic musicMusic & Radio2.67×
04H&MShopping2.52×
05CuisineFood & Beverages2.49×
06IKEAHome & Garden2.33×
07UEFA Champions LeagueSports2.32×
08CultureLiterature2.21×
09MoviesMovies & TV2.12×
10PetsPets & Animals2.11×
11ReadingLiterature2.05×
12Food and drinkFood & Beverages1.99×
13SportsSports1.97×
14Outdoor recreationSports1.94×
15EntertainmentMovies & TV1.90×
16FoodFood & Beverages1.89×
17MusicBusiness & Career1.85×
18VehiclesCars & Mobility1.85×
19FC Bayern MunichSports1.83×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Students' union audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Students' union audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.00×
SustainabilityBALANCE1.65×
IndulgenceJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Students' union audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.65×
ExtroversionTHRILL0.68×
PatriotismCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Students' union have in Germany?

Students' union has an estimated audience of 563,145 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Students' union fans?

51.6% of Students' union fans are female, 48.4% are male, with an average age of 33.0 years.

03

Which brands do Students' union fans like most?

Students' union fans show strongest brand affinity for Harry Potter (2.85×), Food and drink (1.99×), and Movies (2.12×) over the country average.

04

Where do Students' union fans live in Germany?

Students' union fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Students' union fans also like?

Beyond Students' union itself, the audience over-indexes on Food and drink (1.99×), Movies (2.12×), Entertainment (1.9×), and Family law (9.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Students' union audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Students' union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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