A data profile of the people who buy, follow and care about Vistaprint in France — modelled from more than twelve digital signal sources. Vistaprint has an estimated audience of 3,329,427 people in France.
The average Vistaprint fan in France is 45.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include PhotoBox, Boursorama, Small Business Innovation Research, with strongest over-indexing on PhotoBox (12.89× the country average).
Demographically, the Vistaprint audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Vistaprint fan in France is balanced, around 45.0 years old, with strong Price Sensitivity tendencies and a notable affinity for PhotoBox.
The key figures that characterise the Vistaprint profile in France.
52.5% are female, 47.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 45.0 |
| Estimated audience size | 3,329,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 29% |
of the worldwide Vistaprint audience comes from France.
| Country | Share |
|---|---|
| United States | 33.3% |
| France | 18.8% |
| United Kingdom | 9.0% |
Where the Vistaprint audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~300K | 1.13× | |
| 02 | Occitanie | ~300K | 1.12× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.11× | |
| 04 | Bourgogne-Franche-Comté | ~100K | 1.09× | |
| 05 | Corsica | ~20K | 1.07× | |
| 06 | Centre-Val de Loire | ~100K | 1.04× | |
| 07 | Auvergne-Rhône-Alpes | ~400K | 1.02× | |
| 08 | Normandy | ~200K | 1.02× | |
| 09 | Grand Est | ~300K | 0.99× | |
| 10 | Pays de la Loire | ~200K | 0.99× | |
| 11 | Hauts-de-France | ~300K | 0.92× | |
| 12 | Brittany | ~100K | 0.84× | |
| 13 | Île-de-France | ~400K | 0.68× |
The strongest cross-interests of the Vistaprint audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Small Business Innovation Research | Business & Career | 22.85× | ||
| 02 | Shutterfly | Technology & Electronics | 22.43× | ||
| 03 | Snapfish | Internet & Social Media | 16.73× | ||
| 04 | Professional services | Business & Career | 13.31× | ||
| 05 | PhotoBox | Internet & Social Media | 12.89× | ||
| 06 | Print on demand | Home & Garden | 9.83× | ||
| 07 | Escape Games | Games | 8.03× | ||
| 08 | Photo-book | Kids & Family | 7.74× | ||
| 09 | Coworking | Business & Career | 7.23× | ||
| 10 | Canvas print | Home & Garden | 7.17× | ||
| 11 | NASDAQ | Business & Career | 4.80× | ||
| 12 | Google Photos | Technology & Electronics | 3.96× | ||
| 13 | Creative entrepreneurship | Business & Career | 2.96× | ||
| 14 | Small and medium enterprises | Business & Career | 2.47× | ||
| 15 | Self-employment | Business & Career | 2.11× | ||
| 16 | Boursorama | Business & Career | 1.83× | ||
| 17 | Small business | Business & Career | 1.62× | ||
| 18 | Yves Rocher (company) | Beauty & Wellness | 1.59× | ||
| 19 | Free Mobile | Technology & Electronics | 1.57× | ||
| 20 | Barbie | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.25× | |
| Creativity | OPEN | 1.21× | |
| Quality Awareness | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.93× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Social Media Usage | JOY | 0.99× |
Vistaprint's target market in France covers an estimated 3,329,427 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
52.5% of the Vistaprint audience are female, 47.5% are male, with an average age of 45.0 years.
Vistaprint fans show strongest brand affinity for PhotoBox (12.89×), Boursorama (1.83×), and Small Business Innovation Research (22.85×) over the country average.
Vistaprint fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Vistaprint itself, the audience over-indexes on Boursorama (1.83×), Small Business Innovation Research (22.85×), Google Photos (3.96×), and Photo-book (7.74×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Vistaprint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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