A data profile of the people who buy, follow and care about Klondike Gold Rush in Germany — modelled from more than twelve digital signal sources. Klondike Gold Rush has an estimated audience of 500,815 people in Germany.
The average Klondike Gold Rush fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Möbel Kraft, Vistaprint, Traffic sign, with strongest over-indexing on Möbel Kraft (30.01× the country average).
Demographically, the Klondike Gold Rush audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Klondike Gold Rush fan in Germany is more female, around 39.4 years old, with strong Creativity tendencies and a notable affinity for Möbel Kraft.
The key figures that characterise the Klondike Gold Rush profile in Germany.
67.5% are female, 32.5% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 39.4 |
| Estimated audience size | 500,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 28% | |
| 40-49 | 23% | |
| 50+ | 14% |
of the worldwide Klondike Gold Rush audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.3% |
| Indonesia | 9.9% |
| Japan | 7.5% |
Where the Klondike Gold Rush audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~6K | 1.43× | |
| 02 | Saarland | ~8K | 1.25× | |
| 03 | Mecklenburg-Vorpommern | ~10K | 1.09× | |
| 04 | Thüringen | ~10K | 1.06× | |
| 05 | Sachsen-Anhalt | ~10K | 1.05× | |
| 06 | Brandenburg | ~20K | 0.98× | |
| 07 | Schleswig-Holstein | ~20K | 0.94× | |
| 08 | Hamburg | ~10K | 0.94× | |
| 09 | Sachsen | ~20K | 0.91× | |
| 10 | Niedersachsen | ~40K | 0.89× | |
| 11 | Rheinland-Pfalz | ~20K | 0.89× | |
| 12 | Berlin | ~20K | 0.88× | |
| 13 | Baden-Württemberg | ~60K | 0.86× | |
| 14 | Bayern | ~60K | 0.81× | |
| 15 | Hessen | ~30K | 0.80× | |
| 16 | Nordrhein-Westfalen | ~80K | 0.72× |
The strongest cross-interests of the Klondike Gold Rush audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maxis | Games | 63.68× | ||
| 02 | Keke Rosberg | Sports | 41.34× | ||
| 03 | Pixi | Beauty & Wellness | 41.21× | ||
| 04 | Jetsetter | Travel & Leisure | 39.77× | ||
| 05 | Banco do Brasil | Business & Career | 36.91× | ||
| 06 | Evan Rachel Wood | Movies & TV | 36.20× | ||
| 07 | Möbel Kraft | Home & Garden | 30.01× | ||
| 08 | Traffic sign | Cars & Mobility | 24.30× | ||
| 09 | Pelikan | Business & Career | 20.00× | ||
| 10 | Chelsea Flower Show | Home & Garden | 16.04× | ||
| 11 | Tim Robbins | Movies & TV | 14.44× | ||
| 12 | Vistaprint | Business & Career | 14.14× | ||
| 13 | Aveda | Beauty & Wellness | 12.07× | ||
| 14 | Drag racing | Cars & Mobility | 7.62× | ||
| 15 | Kelly Osbourne | Music & Radio | 4.84× | ||
| 16 | Netto Marken-Discount | Shopping | 3.56× | ||
| 17 | Targobank | Business & Career | 3.37× | ||
| 18 | Deichmann | Shopping | 1.89× | ||
| 19 | Harry Potter | Movies & TV | 1.71× | ||
| 20 | Kaufland | Shopping | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.26× | |
| Price Sensitivity | PREMIUM | 1.23× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Travelling | THRILL | 0.73× | |
| Indulgence | JOY | 0.76× |
Klondike Gold Rush has an estimated audience of 500,815 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
67.5% of Klondike Gold Rush fans are female, 32.5% are male, with an average age of 39.4 years.
Klondike Gold Rush fans show strongest brand affinity for Möbel Kraft (30.01×), Vistaprint (14.14×), and Traffic sign (24.3×) over the country average.
Klondike Gold Rush fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Klondike Gold Rush itself, the audience over-indexes on Vistaprint (14.14×), Traffic sign (24.3×), Evan Rachel Wood (36.2×), and Netto Marken-Discount (3.56×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Klondike Gold Rush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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