Klondike Gold Rush Audience in United States

Klondike Gold Rush logo

Klondike Gold Rush has an estimated audience of 1,544,275 people in United States. 59.7% are female, 40.3% are male, average age 40.8. Top regions: Texas, California, Washington. Top brand affinities: Product design, UK garage, Electrolyte, Stamp collecting, Joshua Jackson.

The average Klondike Gold Rush fan in United States is 40.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Washington. Top brand affinities include Product design, UK garage, Electrolyte, with strongest over-indexing on Product design (4.04× the country average). Demographically, the Klondike Gold Rush audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Klondike Gold Rush fans

Demographic split for Klondike Gold Rush audience in United States
MetricValue
Female59.7%
Male40.3%
Average age40.8
Estimated audience size1,544,275

Audience persona

The typical Klondike Gold Rush fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Klondike Gold Rush in United States
RegionReachAffinity
Texas133,5181.01×
California97,2500.57×
Washington94,4993.05×
Florida58,2600.56×
Alaska58,20417.62×
New York36,3660.42×
Ohio28,4020.6×
Illinois25,4100.49×
Pennsylvania25,3270.49×
North Carolina22,6550.49×
Michigan22,5930.56×
Arizona22,5280.71×
Georgia21,9420.46×
Tennessee18,9640.61×
Virginia18,6340.5×
Colorado17,7610.73×
Oregon15,9270.9×
Minnesota15,4990.7×
Massachusetts15,2240.5×
New Jersey14,7720.38×
Missouri14,5740.59×
Indiana14,4750.51×
Wisconsin12,3530.53×
Louisiana11,8620.6×
Utah11,6910.85×
Alabama11,3520.53×
Maryland10,5940.4×
Arkansas10,0160.79×
South Carolina9,5610.41×
Oklahoma9,3050.54×
Kentucky8,9970.46×
Iowa8,8410.69×
Nevada7,1980.48×
Idaho7,1620.92×
Connecticut6,7480.44×
Kansas6,5910.54×
Mississippi6,5760.52×
New Mexico4,7310.61×
Montana4,7231.1×
Maine4,1940.76×
Nebraska4,1300.53×
New Hampshire3,9620.65×
West Virginia3,7230.52×
Hawaii3,6950.56×
North Dakota3,6311.14×
Washington, District of Columbia3,5110.76×
South Dakota2,9300.82×
Rhode Island2,2220.45×
Wyoming2,0080.88×
Vermont1,9420.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Klondike Gold Rush audience
BrandAffinityCategory
Product design4.04×Business & Career
UK garage8.31×Music & Radio
Electrolyte4.26×Health
Stamp collecting3.99×Home & Garden
Joshua Jackson3.79×Movies & TV
Nebraska Cornhuskers football2.92×Sports
Home equity1.55×Home & Garden
Jesse Plemons2.71×Movies & TV
Saving2.25×Business & Career
JDSU2.27×Business & Career
Jaws3.68×Movies & TV
Staycation2.16×Home & Garden
Monogram2.25×Home & Garden
Racing1.51×Cars & Mobility
Charlamagne Tha God5.01×Movies & TV
Pro-Ject2.05×Music & Radio
Glossier2.65×Beauty & Wellness
Urban horticulture1.76×Home & Garden
9NEWS (KUSA)2.37×Movies & TV
Hocus Pocus2.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Klondike Gold Rush audience
TraitClusterScore
IndulgenceJOY1.37
TraditionCONSERVATISM1.35
ExtroversionTHRILL1.14
Quality AwarenessPREMIUM1.11
Pet OwnershipJOY1.07
Social Media UsageJOY1

Worldwide distribution

Worldwide audience distribution share by country for Klondike Gold Rush
CountryShare
United States20.3%
Indonesia9.9%
Japan7.5%

See Klondike Gold Rush audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Klondike Gold Rush have in United States?

Klondike Gold Rush has an estimated audience of 1,544,275 people in United States, concentrated in Texas and California.

What is the gender split and age of Klondike Gold Rush fans?

59.7% of Klondike Gold Rush fans are female, 40.3% are male, with an average age of 40.8 years.

Which brands do Klondike Gold Rush fans like most?

Klondike Gold Rush fans show strongest brand affinity for Product design (4.04×), UK garage (8.31×), and Electrolyte (4.26×) over the country average.

Where do Klondike Gold Rush fans live in United States?

Klondike Gold Rush fans in United States are most concentrated in Texas (reach 133,518), California (reach 97,250), and Washington (reach 94,499). These three regions account for the largest share of the active audience.

What other brands do Klondike Gold Rush fans also like?

Beyond Klondike Gold Rush itself, the audience over-indexes on UK garage (8.31×), Electrolyte (4.26×), Stamp collecting (3.99×), and Joshua Jackson (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Klondike Gold Rush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.