Pelikan Audience in Germany
Pelikan has an estimated audience of 129,397 people in Germany. 60.7% are female, 39.3% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lamy, Josie Maran, Pixi, Reddit, Faber-Castell.
The average Pelikan fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lamy, Josie Maran, Pixi, with strongest over-indexing on Lamy (239.16× the country average). Demographically, the Pelikan audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Pens
Demographics of Pelikan fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 34.3 |
| Estimated audience size | 129,397 |
Audience persona
The typical Pelikan fan in Germany is more female, around 34.3 years old, with strong Indulgence tendencies and a notable affinity for Lamy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,161 | 1.17× |
| Bayern | 49,169 | 1.22× |
| Baden-Württemberg | 39,854 | 1.17× |
| Niedersachsen | 29,249 | 1.2× |
| Hessen | 21,033 | 1.1× |
| Rheinland-Pfalz | 12,275 | 0.98× |
| Berlin | 11,896 | 1.06× |
| Sachsen | 11,421 | 0.93× |
| Schleswig-Holstein | 8,036 | 0.89× |
| Hamburg | 7,055 | 1.25× |
| Brandenburg | 6,758 | 0.87× |
| Thüringen | 5,262 | 0.83× |
| Sachsen-Anhalt | 5,039 | 0.78× |
| Mecklenburg-Vorpommern | 3,813 | 0.8× |
| Saarland | 2,625 | 0.85× |
| Bremen | 1,918 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lamy | 239.16× | Business & Career |
| Josie Maran | 250.92× | Fashion & Accessoires |
| Pixi | 80.14× | Beauty & Wellness |
| 12.99× | Internet & Social Media | |
| Faber-Castell | 45.69× | Business & Career |
| Makeup Lessons | 18.99× | Beauty & Wellness |
| Pilot (pen company) | 49.27× | Kids & Family |
| Syoss | 64.26× | Beauty & Wellness |
| CC cream | 19.59× | Beauty & Wellness |
| Vaseline | 35.82× | Beauty & Wellness |
| Longchamp | 16.33× | Fashion & Accessoires |
| Ian Somerhalder | 19.44× | Movies & TV |
| Facial care | 12.78× | Beauty & Wellness |
| Vegan Recipes | 9.29× | Food & Beverages |
| Aral AG | 4.26× | Cars & Mobility |
| Lodenfrey | 20× | Shopping |
| Smyths Toys Superstores | 20× | Shopping |
| Labello | 32.18× | Beauty & Wellness |
| Klondike Gold Rush | 20× | Business & Career |
| Habitat (retailer) | 20× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.24 |
| Convenience Orientation | PREMIUM | 2.34 |
| Community Orientation | OPEN | 1.93 |
| Quality Awareness | PREMIUM | 1.77 |
| Individualism | JOY | 1.64 |
| DIY Mentality | THRILL | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Slovakia | 19.1% |
| Sweden | 16.4% |
| Germany | 5.7% |
See Pelikan audiences in other countries
More Pens audiences in Germany
- Faber-Castell (409,568)
- Lamy (184,456)
- Staedtler (71,435)
- Schwan-Stabilo (45,517)
- Pentel (20,733)
Frequently asked questions
How many fans does Pelikan have in Germany?
Pelikan has an estimated audience of 129,397 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pelikan fans?
60.7% of Pelikan fans are female, 39.3% are male, with an average age of 34.3 years.
Which brands do Pelikan fans like most?
Pelikan fans show strongest brand affinity for Lamy (239.16×), Josie Maran (250.92×), and Pixi (80.14×) over the country average.
Where do Pelikan fans live in Germany?
Pelikan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,161), Bayern (reach 49,169), and Baden-Württemberg (reach 39,854). These three regions account for the largest share of the active audience.
What other brands do Pelikan fans also like?
Beyond Pelikan itself, the audience over-indexes on Josie Maran (250.92×), Pixi (80.14×), Reddit (12.99×), and Faber-Castell (45.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pelikan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.