DER AKTIONÄR Audience in Germany

DER AKTIONÄR has an estimated audience of 816,582 people in Germany. 16.9% are female, 83.1% are male, average age 38.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg.

The average DER AKTIONÄR fan in Germany is 38.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Demographically, the DER AKTIONÄR audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of DER AKTIONÄR fans

Demographic split for DER AKTIONÄR audience in Germany
MetricValue
Female16.9%
Male83.1%
Average age38.7
Estimated audience size816,582

Top regions in Germany

Top regions ranked by reach for DER AKTIONÄR in Germany
RegionReachAffinity
Bayern205,0401.56×
Nordrhein-Westfalen192,6521.08×
Baden-Württemberg167,4901.5×
Niedersachsen84,2691.06×
Hessen76,9061.24×
Rheinland-Pfalz53,4901.31×
Sachsen34,6010.86×
Schleswig-Holstein30,6511.05×
Berlin30,2360.83×
Hamburg20,8201.13×
Brandenburg19,2610.76×
Thüringen16,0490.77×
Sachsen-Anhalt12,2010.58×
Saarland9,4660.94×
Mecklenburg-Vorpommern8,6380.55×
Bremen5,4360.78×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DER AKTIONÄR audience
TraitClusterScore
Career OrientationPOWER4
Risk AppetiteTHRILL3.25
Need for SecurityCONSERVATISM1.79
Early Adopter MentalityPOWER1.75
Convenience OrientationPREMIUM1.45
SustainabilityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for DER AKTIONÄR
CountryShare
Germany80.2%
Switzerland6.2%
Austria5.7%

See DER AKTIONÄR audiences in other countries

More Business & Career audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for DER AKTIONÄR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.