DER AKTIONÄR Audience in Germany
DER AKTIONÄR has an estimated audience of 816,582 people in Germany. 16.9% are female, 83.1% are male, average age 38.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg.
The average DER AKTIONÄR fan in Germany is 38.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Demographically, the DER AKTIONÄR audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of DER AKTIONÄR fans
| Metric | Value |
|---|---|
| Female | 16.9% |
| Male | 83.1% |
| Average age | 38.7 |
| Estimated audience size | 816,582 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 205,040 | 1.56× |
| Nordrhein-Westfalen | 192,652 | 1.08× |
| Baden-Württemberg | 167,490 | 1.5× |
| Niedersachsen | 84,269 | 1.06× |
| Hessen | 76,906 | 1.24× |
| Rheinland-Pfalz | 53,490 | 1.31× |
| Sachsen | 34,601 | 0.86× |
| Schleswig-Holstein | 30,651 | 1.05× |
| Berlin | 30,236 | 0.83× |
| Hamburg | 20,820 | 1.13× |
| Brandenburg | 19,261 | 0.76× |
| Thüringen | 16,049 | 0.77× |
| Sachsen-Anhalt | 12,201 | 0.58× |
| Saarland | 9,466 | 0.94× |
| Mecklenburg-Vorpommern | 8,638 | 0.55× |
| Bremen | 5,436 | 0.78× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4 |
| Risk Appetite | THRILL | 3.25 |
| Need for Security | CONSERVATISM | 1.79 |
| Early Adopter Mentality | POWER | 1.75 |
| Convenience Orientation | PREMIUM | 1.45 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.2% |
| Switzerland | 6.2% |
| Austria | 5.7% |
See DER AKTIONÄR audiences in other countries
More Business & Career audiences in Germany
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- Bild (23,266,420)
- Spiegel Online (19,266,000)
How to read this data
Audience size is the estimated number of people in Germany who actively search for DER AKTIONÄR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.